When Lockdown Explodes Your Growth

May 30, 2023

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Today we’re airing an episode we did on the Get Paid podcast with Claire Pelletreu.
This interview is our entire story- from how we first met, to starting Namastream, to massive growth during COVID, to our bank collapsing last spring.
We’ve never told our story in this way- from end to end- and it’s kind of a good story and we should bring it to our listeners.
Claire is an excellent interviewer and she pulled out a lot of stories we wouldn’t necessarily tell on our own podcast.

Here’s a sneak peek of what we discuss:

How we met through a live, software course
How Sandy joined the team as a co-founder
Discussion of the investor world and the challenges as female co-founders
Decision making in blue-berry fields + self-funding the business
How fast things changed when the first lockdown of COVID happened + the emotional tole it took
The early wave of COVID and Jeni’s struggle with long-COVID (which was not even named at the time)
The forward thinking for the next phase of business in 2022: splitting the company into two- software vs coaching
The unheard of reality in the tech world: a profitable SAAS company through boot-strapping
What And She Coaching is now all about: our two programs- Visible & Luminaries
How to grow with an organic marketing strategy + owning your thought leadership
A snapshot of how we use FB Ads in our strategy and the FB Ad shift over the years
The collapse of our bank: what happened and how we made it through
Our insight on Silicon Valley Bank as women-founders

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