Manage Smarter

Ed Eichhorn established the Medilink Consulting Group in 2006 to provide management, marketing, sales and strategic planning advice to medical product and service companies. Ed provided strategic lobbying advice for medical societies during the writing of the Affordable Care Act. He also co-authored and published Healing American Healthcare, A Plan To Provide Quality Care For All While Saving $1 Trillion A Year in 2019. He is a speaker on universal healthcare issues and founded the Healing American Healthcare Coalition in 2020 to keep healthcare professionals informed on important research and industry issues.#healthcare #hiring #benefits #HR #medicine #pharmaceuticals In this episode, Audrey, Lee and Ed discuss: ·      How businesses can reduce healthcare benefits costs·      Tips on how to pick an insurance broker and what questions to ask·      How to manage large territories in complex organizations “Corporate taxes have decreased from 4% to 1.9% while the cost of healthcare has grown from 4% to 17.1% of GDP. The cost of healthcare is simply out of balance with the rest of our economy, and it continues to grow at an alarming rate. The reason is simple. Provision of healthcare is made largely through the commercial insurance industry.” – Ed Eichhorn Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Ed Eichhornhttp://www.medilinkgroup.com/https://healingamericanhealthcare.org/https://www.linkedin.com/in/edeichhorn/ Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Luis Gonzáles is a Master Facilitator for Fierce Inc. He is a communications consultant, coach, and trainer, with more than 25 years’ experience in helping improve business outcomes for organizations. He has successfully driven learning initiatives incorporating effective communication, cross-cultural communication, customer satisfaction and soft-skills training and has worked in India, Mexico and Brazil.#multiculturalism #international #internationalbusiness #employees #HR In this episode, Audrey, Lee and Luis discuss: ·      The top issues with intercultural communication·      How to manage multicultural teams·      Common communication misunderstandings among international professionals·      How to have difficult conversations“I led a team of software engineers at Microsoft in India who were the help desk for large U.S. corporations. These were the cream of the crop. The Americans, the American side take things at face value, they don’t get curious and ask questions to get context, to get more facts. And my India tech guys and gals wouldn’t ask enough questions of the Americans.” – Luis GonzalesJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Luis Gonzales https://fierceinc.com/https://www.linkedin.com/in/luisgonzales/  Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/    Learn more about your ad choices. Visit megaphone.fm/adchoices

International speaker, author, and executive coach, Larry Olsen, has years of experience working with Fortune 50 companies, championship teams, and entrepreneurs on establishing their vision and sense of purpose. Larry understands that perception is truth, and his innate ability to customize his approach for each client’s success truly sets him apart. Every person is different, and Larry’s approach has proven that success happens when we team up with someone who listens, discovers what makes us unique, and shows us how to unleash our own greatness. Larry is passionate about providing individuals and teams quick, actionable guidance on how to break ingrained, ineffective habits that they did not even know were holding them back. His company Aperneo’s approach to professional development balances common sense, practical neuroscience, and personal accountability, enabling clients to gain insights and perspectives to live, work, and engage with more success. In addition to working with companies, athletes, and entrepreneurs, Larry is a sought-after speaker, podcast host, and the author of Get a Vision and Live It, which provides insight into how to easily adjust our thinking to get the results we want. #neurology #earnings #growth #professionaldevelopment In this episode, Audrey, Lee and Larry discuss: ·      The definition of performance-driven neurology·      What is Achievement Acceleration and how do you implement it·      Samples of questions to ask managers to help employees and teams get to the next level.“Human beings are miraculous. With the brain and how it operates with 100 billion neurons and capable of storing millions of bits of information, we’re just scratching the surface as to what we can do as an individual.” – Larry OlsenJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Larry Olsenhttps://aperneo.com/https://www.linkedin.com/in/larry-r-olsen/https://www.facebook.com/aperneohttps://www.youtube.com/channel/UCUecXlv6SyOnd_qUR81qarQ  Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

As the Founder and Principal Consultant for Social Construct Consulting, Katie Zink helps visionary leaders create a positive, dynamic culture that hears, recognizes, and supports all voices. Over the last 11 years, Katie has advocated for causes in the community affecting at-risk youth, career-readiness efforts, after school programming, and accessibility services. Her mission is to help organizations facilitate the change needed in the workplace for collective success.#diversity #inclusion #equity “We are all capable of our own revolution.” – Katie ZinkIn this episode, Audrey, Lee and Katie discuss: ·      How to recognize your organization needs to implement DEI·      How to implement a DEI program·      How to speak to your employees about DEI·      Definition of Collective Culture ModelJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Katie Zinkhttps://katiezink.co/https://www.linkedin.com/in/katieszink/ Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining us today is Jonathan Kazarian, the founder & CEO of Accelevents, a one-stop shop for event organizers who want to create a unique and engaging virtual event experience. In the current environment, many companies are choosing to transition their live events to a virtual format and Jonathan is the expert when it comes to helping companies making this process as seamless as possible.#virtualevents #zoomevents #events #liveevents #meetings #businessmeetings #conferences In this episode, Audrey, Lee and Jonathan discuss: ·      2021 Expanding your reach virtually – best practices·      How to boost engagement during your virtual events·      Emerging trends for this year into 2022·      When he thinks live, in-person events will resume“We put a ton of emphasis and focus that for exhibitors on our platform, they are getting value, collecting leads and actually meeting people, as opposed to an in person experience where somebody might come by your booth, grab a rubber ducky and a t-shirt, grab a brochure as well and you don’t know who they are.” – Jonathan KazarianJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Jonathan Kazarian https://www.accelevents.com/https://www.linkedin.com/in/jkazarianhttps://twitter.com/AccelEvents Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/   Learn more about your ad choices. Visit megaphone.fm/adchoices

Jon Berghoff is the Co-Founder and CEO of XCHANGE, a scientific approach to unlocking collective wisdom. Over 350 global thought leaders, community builders, and industry-leading coaches and consultants have leveraged the XCHANGE Approach to facilitate transformational group experiences with their clients. When companies like BMW, Facebook, NASA, and Keller Williams have wanted to bring large groups together to solve problems, accelerate learning, or create a new future, they’ve all relied upon Jon and the XCHANGE Approach.  In this episode, Audrey, Lee and Jon discuss: ·      What aspects of traditional management are wrong and damaging to your business·      How to boost engagement among your employees·      Artful questioning technique to teambuilding and cohesive initiatives·      Creating collective wisdom to push speed and scale“One reason managers make mistakes is they are prisoners of Management Paradigms (or an organizational culture that is prisoner to the same paradigms) that haven’t innovated for over 100 years. They’ve been conditioned by outdated industrial paradigms that managing and leading is about having and distributing the answers, and then driving performance, compliance and efficiency through others.” – Jon BerghoffJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Jon Berghoff Email: jon@xchangeapproach.comhttps://xchangeapproach.com/https://www.linkedin.com/in/jonberghoff/ Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest this week is Tracy Goodwin, whose company is called Captivate The Room. She is an expert at helping individuals find their voice and share it with the world. Over the last 30 years, Tracy has coached hundreds of people around the globe, including CEOs, leading Hollywood actors, entrepreneurs, and leading influencers on how to sound more confident and make a big impact with their message.In this episode, Audrey, Lee and Tracy discuss: ·      The Psychology of your Voice·      Voice Masking·      The 5 Elements of Vocal Variety·      The subconscious signals in your voice you’re sending out to others“Only 7 percent of communication actually takes place with words. The balance is made up by the quality of our voices (36 percent) and non-verbal communication (an incredible 57 percent).” – Tracy Goodwin#vocal #voice #leadership #speaking #speakersJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Tracy Goodwin https://captivatetheroom.com/https://www.linkedin.com/in/tracyagoodwin/https://twitter.com/tracyagoodwinhttps://www.facebook.com/captivatetheroom Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Kevin F. Davis is the founder and president of TopLine Leadership. Over the past 25 years, more than 20,000 sales managers from many of the world’s most successful companies have attended his 2-day workshop on sales management leadership. Kevin is the author of three books:• Getting Into Your Customer’s Head• Slow Down, Sell Faster!: Understand your customer’s buying process and maximize your sales• The Sales Manager’s Guide to Greatness: 10 essential strategies for leading your team to the top. He is also the architect of our Salesfuel Sales Manager Training program and a facilitator as well. This episode is also available with VIDEO on The Sales Experts Channel! WATCH HERE: Sales Experts Channel: https://thesalesexpertschannel.com/smith-strong-show/In this episode, Audrey, Lee and Kevin discuss: ·      The simple, common mistake sales managers make when working with AEs that blocks productivity.·      How to have difficult conversations with your team ·      What is the #1 reason sales managers fail·      Sales and marketing alignment strategies“Most leaders have a mindset that they are doing everything right. So when things go wrong, instead of looking at themselves, they blame others. I’ve seen this a lot with sales managers. Unfortunately, this attitude bleeds over to the sales rep.” – Kevin DavisJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Kevin Davis https://toplineleadership.com/https://www.linkedin.com/in/kevin-f-davis/ Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Sales Experts Channel: https://thesalesexpertschannel.com/smith-strong-show/Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest today's mantra is "The Power of We Begins With Me" Leo Bottary is the Founder/Managing Partner of Peernovation, LLC and author of the new book, Peernovation: What Peer Advisory Groups Can Teach Us About Building High-Performing Teams. His mission is to prove that we learn better together.In this podcast, Lee, Audrey and Leo discuss:*Teams vs. Groups - Benefits of both models*How Peer Advisory Groups are a more effective model of teaching over other techniques*The 5 Factors and why they're essential to making for an effective peer group/Best structure*Best group size for Peer Advisory Groups"Once we open our minds to myriad possibilities, perspectives, and ways of thinking we abandon the "me" mentality and fall into the "we" mentality." - Leo BottaryConnect with Leo Bottary:Website - https://leobottary.comLinkedIn - https://www.linkedin.com/in/leobottary/Twitter - https://twitter.com/leobottaryFacebook - https://www.facebook.com/leobottaryConnect with Manage Smarter Hosts:·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Greene is a Nationally Recognized Financial Services Direct Response Marketing Expert. He is the author of eight best-selling marketing books, and book 7, Market Domination for Podcasting is on the shelves at Barnes & Noble, Target, and Wal-Mart now. Seth is the co-host of the #6 rated podcast in 2019, the SharkPreneur podcast with Shark Tank’s Kevin Harrington, and the SharkPrenuer financial services edition.Seth has been interviewed on the news on NBC, CBS, featured in Inc magazine, Forbes magazine, and been on CBS MoneyWatch. Seth is the founder of one of the fastest growing direct response marketing firms in the country, www.MarketDominationLLC.com, that makes new clients appear for your business like magic. "50% of success or failure is who your target market is. So if I just advertise to you because you're a woman, I'm going to have one bland level of effectiveness. If i narrow that down by how old y0u are, if you have kids, what magazines you read, what videos you watched yesterday and I get down to a microniche laser-focused level I can dramatically increase my response rate." - Seth GreeneIn this episode, Audrey, Lee and Seth discuss: ·      How to modify your marketing focus to accommodate different work setups and focus in COVID-19·      How to change and try to go where your competition isn't going right now with their marketing·      How some medical and professional services industries are changing how they're sellingJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Seth Greene www.marketdominationllc.comFacebook: sethngreeneLinkedIn: sethgreene Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices