

Manage Smarter
C. Lee Smith and Audrey Strong
Join hosts Audrey Strong and C. Lee Smith on the #1 sales management podcast as they dive into management, leadership, business, sales, company culture, talent retention, revenues, performance metrics, hiring and more. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change throughout your workplace. Available on all major podcast outlets and all episodes available on ManageSmarter.com
Episodes
Mentioned books

Dec 6, 2020 • 22min
151 Young entrepreneur's journey from child immigrant to multimillionaire attorney
Ali Awad, also known as @ceolawyer on social media, is a successful lawyer/entrepreneur with his own multi-million dollar law firm (Ali Awad Law, P.C.) and media company where he teaches lawyers, doctors, and other professionals how to brand themselves digitally and generate clients through social media. In this episode, Audrey, Lee and Ali discuss: · His immigration into Georgia as a child and how he went from speaking no English to being one of the youngest JD/MBA graduates in Georgia State history· How he started his first businesses and his tips on how to scale up quickly· How he uses digital media and social media to drive leads"If you don’t have a seat at the table, then MAKE YOUR OWN DAMN TABLE! Sometimes you have to CREATE your opportunities, instead of shooting blindly in the dark and hoping one will come your way.” – Ali AwadJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Ali Awad https://www.instagram.com/ceolawyer/?hl=enhttps://ceolawyer.com/https://www.facebook.com/theceolawyer/https://www.linkedin.com/in/ceolawyer/ Connect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 29, 2020 • 23min
150 Coronavirus: Crisis Communications in the Pandemic
Bill Coletti is a reputation management, crisis communications, and professional development expert. Additionally, he is a keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments, The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Bill has provided senior counsel in crisis management, corporate communications, and reputation defense to numerous clients including AT&T, Target Corporation, American Airlines, The Home Depot, Xerox, Nuclear Energy Institute, Cargill, as well as major universities and global NGOs.SPECIAL LINK TO PAGE FOR MANAGE SMARTER LISTENERS: kith.co/managesmarter In this episode, Audrey, Lee and Bill discuss: · How to clearly articulate crisis communication scenarios to plan for· Formal vs. informal command models and how to speed up your crisis communications response· Streamline your crisis objective to divide into 3 buckets of strategic, preventable and external risks· Common COVID-19 risks and crisis you should evaluate and potentially prepare for"Nobody wrote a COVID plan in the Fall of 2019. The number one mistake managers make is lack of preparation before a crisis hits.” – Bill ColettiJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Bill Coletti rgomez@kith.co kith.co (512) 934-7719 in/kith-consulting @kith_co https://www.facebook.com/kithconsult /Kith YouTube bcoletti1 - SKYPE Connect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 22, 2020 • 21min
149 Coronavirus: Badass Leadership in COVID-19
Michelle Reines is a speaker, author, coach, entrepreneur, founder of MDR Coaching & Consulting, Inc., and creator of the unconventional Badass Leader brand. She is also the author of From Bad to Badass Leader: 12 Leadership Lessons. Early in her leadership journey, she was an absolute ASS as a boss, oblivious to the impact she was having on people! Perhaps, like many of you, she didn’t understand how to lead. Michelle shares her thrills of victory & agonies of defeat, with a goal of helping you unlock the art of leading like a Badass! In this episode, Audrey, Lee and Michelle discuss: · Evolution of businesses in covid-19· Top pain points of remote work· Change management· No drama llama to navigate teams through pandemic--focus on working on your business as opposed to IN your business.THANK YOU GIFTS FOR OUR PODCAST LISTENERS HERE:https://badassleader.com/smarter/"In a crisis everybody needs something different. We all react very differently when it comes to managing stress and we have different things going on in our personal lives.” – Michelle Reines Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Michelle Reines badassleader.comLI: in/michelle-d-reines-748b0511FB: /BadassLeader12@MichelleReines Connect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 15, 2020 • 21min
148 Coronavirus: Sales Engineering in COVID-19
Chris White is Managing Director of DemoDoctor and author of "The Six Habits of Highly Effective Sales Engineers". If you're not familiar with DemoDoctor, it helps organizations fix sales demonstrations that delay and/or kill deals. They do this by 1) providing sales training for sales engineers, 2) facilitating sales-sales engineering collaboration workshops and 3) assessing and redesigning software demonstration messaging and mechanics.Due to COVID-19 and bandwidth in Zoom, this podcast has some minor audio dropouts.In this episode, Audrey, Lee and Chris discuss: · What Sales Engineering is· Why sales engineers are starting to be involved in sales discovery now· The 6 Habits of Highly Effective Sales Engineers· Specific examples of what delays and kills deals"Organizations are realizing the earlier they bring in a technical expert into the process the more quickly those deals may come to fruition.” – Chris WhiteJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Chris Whitewww.demodoctor.comhttps://www.linkedin.com/in/chris-white-b0079b5/https://www.facebook.com/chrisbw54?ref=bookmarksConnect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 8, 2020 • 19min
147 Coronavirus: Agile Values in COVID-19
Jessica Katz is a trainer, mentor and coach through Liberated Elephant. Jessica is an expert at culture design within organizations that allow individuals to bring authenticity to work, bolstering internal engagement and revenue. Jessica's methodology is informed by Agile values, principles, and practices - creating a safe space for clients to be wholly themselves without judgement. Her company's name, Liberated Elephant has a tagline of "Make the elephant in the room work for you."In this episode, Audrey, Lee and Jessica discuss: · The top 3 qualities needed in company cultures· How to deal with the “Elephant In The Room” in your company· Definition of Agile Values and how to implement them· Productivity without burning our your teams"The elephants I’m seeing right now, one of the big ones I’m seeing is Coronavirus has happened and folks are addressing their changes in revenue and the changes this brings.” – Jessica KatzJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Jessica Katzhttp://liberatedelephant.com/https://twitter.com/ElephantTaminghttps://www.linkedin.com/in/jeskatz/ Connect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 1, 2020 • 23min
146 Coronavirus: Meetings Suck! Make Them Better Now!
Cameron Herold is a world class executive coach, top rated speaker, and best selling author. He's also the founder of the COO Alliance, the world's leading network for seconds in command. He is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies' exponential growth. Cameron's built a dynamic consultancy: his clients have included a "Big 4" wireless carrier and a monarchy. He's the author of five books including Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable.In this episode, Audrey, Lee and Cameron discuss: · Why meetings are awful and what % of professionals lead bad meetings· Tips to increase engagement in meetings in COVID-19· Timing spacing tips of meetings· Accountability and engagement tests upon observing “checked out” behavior in meetings"You hear it all the time. It's the one thing that almost everyone in business can agree on.Except it's not actually true. Meetings don't suck, we suck at running meetings. When done right, meetings not only work, they make people and companies better.” – Cameron HeroldJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Cameron Heroldwww.cooalliance.comwww.cameronherold.comhttps://www.facebook.com/cameronherold/https://www.facebook.com/COOAlliance/https://www.linkedin.com/company/coo-alliance/https://www.linkedin.com/in/cameronherold/?originalSubdomain=caConnect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 25, 2020 • 21min
145 Coronavirus: Overcoming Objections from Customers and Upper Management
Whether you're a manager justifying your budget with upper management or a salesperson trying to close a deal, you'll undoubtedly encounter objections and need to know how to overcome them.Justin Weeder is the Owner and Head Coach at The Covert Closer. Justin has helped hundreds of sellers perfect their message and overcome objections without the usual aggressive, pushy, confrontation that is associated with selling today. He is the creator of the LISTEN method of overcoming objections and the author of The Covert Sales Method.Bonus content for Manage Smarter listeners: Get The Covert Closer's Code - a free objection eBook Mark has created for managers and salespeople at www.thecovertcloser.com. You can also download his free Sales Mindset Book at www.thecovertcloser.com/covert-closers-codeIn this episode, Audrey, Lee and Justin discuss: · How he went from homeless on the streets of Vegas to success· How a relatable approach is the foundation to overcoming objections· LISTEN Method of 6 steps for overcoming objections in sales"Life doesn’t happen to you. Life happens because of you. No matter what it is it’s always your responsibility.” – Justin WeederJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Justin Weederhttps://www.linkedin.com/in/justinweeder/https://www.facebook.com/jweederwww.thecovertcloser.comConnect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 18, 2020 • 23min
144 Coronavirus: Improving Your Revenue Operations
Jason Reichl co-founded Go Nimbly, the first revenue operations consultancy with the goal of allowing high-growth companies to increase the revenue of each of their customers by 26% through eliminating operational silos.In this episode, Audrey, Lee and Jason discuss: · The definition of SalesOps or revenue operations· Why tackle revenue operations in today’s COVID-19 climate· How to get people to buy more or expand their spend in COVID-19· Creating customer experiences to promote repeat purchases"There are 3 levels of operations and when we talk about operations we are talking about sales marketing and customer success.” – Jason ReichlRev Ops by Role E-Book: https://gonimbly.drift.click/revopsbyrole?_ga=2.65713198.1433493349.1602689006-1753623276.1600783940Consult Jason by phone: 415-669-0546Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Jason Reichlhttps://gonimbly.com/https://twitter.com/gonimblyhttps://www.linkedin.com/in/betterjason/https://p.facebook.com/gonimblyConnect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 11, 2020 • 23min
143 Coronavirus: Building Credibility with Your Team and Customers
Global Credibility Expert Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books, including his latest "Credibility Nation." As CEO of the publishing company ThinkAha, his superpower is extracting the genius from your head in a three-hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 850 books. He's provided strategic consulting to over one hundred companies and has been chairman of the boardof a NASDAQ-listed company.In this episode, Audrey, Lee and Mitchell discuss: · The new definition of credibility in today’s COVID-19 climate· The 3 Pillars of Credibility· Specific steps and strategies to build your credibility· Lee's new book, SalesCred, and the importance of credibility in buyers qualifying sellers"The quality of how you are known, liked, and trusted is your credibility.” - Mitchell LevyJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Mitchell Levyhttps://mitchelllevy.com/Twitter.com/HappyAboutLinkedin.com/in/MitchellLevyFacebook.com/HappyAboutConnect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 4, 2020 • 25min
142 Coronavirus: Finding Happiness in a Pandemic
Sophie Chiche, founder of Life by me, Shape House and the latest adventure, becurrent. Serial entrepreneur always on the lookout for concepts that moves the needle of the human experience. She’s earned masters degrees in business and journalism in her native city of Paris, France and added one in psychology soon after she moved to Los Angeles in 1993. She’s given two successful TEDx talks and co-authored the well-received book, “The Power of Personal Accountability: Achieve what Matters to You.” This amazing woman has also lost and kept off 200 pounds, transforming herself and her life. In this episode, Audrey, Lee and Sophie discuss: · Implementing active choices daily in COVID-19 to make the happiest, best experience you can have moment to moment· How to avoid stress eating in the pandemic· How to embrace feelings and use them to find a way to happiness"This one day I woke up and I literally had this voice, I heard it as a voice, intuition it said you can have everything you want but before I want you to feel what you're feeling right now.” – Sophie ChicheJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Sophie Chiche becurrenttoday.comhttps://www.linkedin.com/in/sophiechiche/Connect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices