

Manage Smarter
C. Lee Smith and Audrey Strong
Join hosts Audrey Strong and C. Lee Smith on the #1 sales management podcast as they dive into management, leadership, business, sales, company culture, talent retention, revenues, performance metrics, hiring and more. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change throughout your workplace. Available on all major podcast outlets and all episodes available on ManageSmarter.com
Episodes
Mentioned books

Feb 15, 2021 • 31min
161 Tracy Goodwin: Vocal Techniques to Greater Influence
Our guest this week is Tracy Goodwin, whose company is called Captivate The Room. She is an expert at helping individuals find their voice and share it with the world. Over the last 30 years, Tracy has coached hundreds of people around the globe, including CEOs, leading Hollywood actors, entrepreneurs, and leading influencers on how to sound more confident and make a big impact with their message.In this episode, Audrey, Lee and Tracy discuss: · The Psychology of your Voice· Voice Masking· The 5 Elements of Vocal Variety· The subconscious signals in your voice you’re sending out to others“Only 7 percent of communication actually takes place with words. The balance is made up by the quality of our voices (36 percent) and non-verbal communication (an incredible 57 percent).” – Tracy Goodwin#vocal #voice #leadership #speaking #speakersJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Tracy Goodwin https://captivatetheroom.com/https://www.linkedin.com/in/tracyagoodwin/https://twitter.com/tracyagoodwinhttps://www.facebook.com/captivatetheroom Connect with Manage Smarter Hosts· Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 1, 2021 • 34min
160 Kevin Davis: How and Why Sales Managers Fail
Kevin F. Davis is the founder and president of TopLine Leadership. Over the past 25 years, more than 20,000 sales managers from many of the world’s most successful companies have attended his 2-day workshop on sales management leadership. Kevin is the author of three books:• Getting Into Your Customer’s Head• Slow Down, Sell Faster!: Understand your customer’s buying process and maximize your sales• The Sales Manager’s Guide to Greatness: 10 essential strategies for leading your team to the top. He is also the architect of our Salesfuel Sales Manager Training program and a facilitator as well. This episode is also available with VIDEO on The Sales Experts Channel! WATCH HERE: Sales Experts Channel: https://thesalesexpertschannel.com/smith-strong-show/In this episode, Audrey, Lee and Kevin discuss: · The simple, common mistake sales managers make when working with AEs that blocks productivity.· How to have difficult conversations with your team · What is the #1 reason sales managers fail· Sales and marketing alignment strategies“Most leaders have a mindset that they are doing everything right. So when things go wrong, instead of looking at themselves, they blame others. I’ve seen this a lot with sales managers. Unfortunately, this attitude bleeds over to the sales rep.” – Kevin DavisJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Kevin Davis https://toplineleadership.com/https://www.linkedin.com/in/kevin-f-davis/ Connect with Manage Smarter Hosts· Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Sales Experts Channel: https://thesalesexpertschannel.com/smith-strong-show/Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 31, 2021 • 21min
159 Peer Advisory Groups for Building High-Performing Teams
Our guest today's mantra is "The Power of We Begins With Me" Leo Bottary is the Founder/Managing Partner of Peernovation, LLC and author of the new book, Peernovation: What Peer Advisory Groups Can Teach Us About Building High-Performing Teams. His mission is to prove that we learn better together.In this podcast, Lee, Audrey and Leo discuss:*Teams vs. Groups - Benefits of both models*How Peer Advisory Groups are a more effective model of teaching over other techniques*The 5 Factors and why they're essential to making for an effective peer group/Best structure*Best group size for Peer Advisory Groups"Once we open our minds to myriad possibilities, perspectives, and ways of thinking we abandon the "me" mentality and fall into the "we" mentality." - Leo BottaryConnect with Leo Bottary:Website - https://leobottary.comLinkedIn - https://www.linkedin.com/in/leobottary/Twitter - https://twitter.com/leobottaryFacebook - https://www.facebook.com/leobottaryConnect with Manage Smarter Hosts:· Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 24, 2021 • 19min
158 Seth Greene: Lead Gen Using Direct Response Marketing
Seth Greene is a Nationally Recognized Financial Services Direct Response Marketing Expert. He is the author of eight best-selling marketing books, and book 7, Market Domination for Podcasting is on the shelves at Barnes & Noble, Target, and Wal-Mart now. Seth is the co-host of the #6 rated podcast in 2019, the SharkPreneur podcast with Shark Tank’s Kevin Harrington, and the SharkPrenuer financial services edition.Seth has been interviewed on the news on NBC, CBS, featured in Inc magazine, Forbes magazine, and been on CBS MoneyWatch. Seth is the founder of one of the fastest growing direct response marketing firms in the country, www.MarketDominationLLC.com, that makes new clients appear for your business like magic. "50% of success or failure is who your target market is. So if I just advertise to you because you're a woman, I'm going to have one bland level of effectiveness. If i narrow that down by how old y0u are, if you have kids, what magazines you read, what videos you watched yesterday and I get down to a microniche laser-focused level I can dramatically increase my response rate." - Seth GreeneIn this episode, Audrey, Lee and Seth discuss: · How to modify your marketing focus to accommodate different work setups and focus in COVID-19· How to change and try to go where your competition isn't going right now with their marketing· How some medical and professional services industries are changing how they're sellingJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Seth Greene www.marketdominationllc.comFacebook: sethngreeneLinkedIn: sethgreene Connect with Manage Smarter Hosts· Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 17, 2021 • 23min
157 Kevin Harris: Servant Leadership and Radical Mentoring
In 2002, Kevin Harris underwent a dramatic change as husband, father, and believer through his experience as a mentee in a Radical Mentoring group. He is now the President of Radical Mentoring, a non-profit focused on encouraging and equipping churches and mentors to use Jesus-style relational mentoring to create environments for people to be real and develop authentic relationships. Before joining Radical Mentoring, Kevin led a sales team at Wells Real Estate Funds and served in sales positions at CNL and Atlas Energy. "I'm privileged to connect my life purpose with Radical Mentoring’s purpose: encouraging and equipping churches to build better men through small group mentoring." - Kevin Harris In this episode, Audrey, Lee and Kevin discuss: · What is radical mentoring and how does it work· Harnessing the full power of servant leadership to boost your business and personal results· Identifying your authentic self and applying it to your work life/Leading with authenticityJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Kevin Harris radicalmentoring.comkevinharris.imhttps://www.facebook.com/kevin.harris.5686https://www.linkedin.com/in/kevin-harris-0a10a62/ Connect with Manage Smarter Hosts· Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 10, 2021 • 20min
156 Audie Penn: Lean Principles
Audie Penn is the Managing Partner with Faro Partners. He is a board advisor, executive consultant, and certified lean practitioner at the bronze, silver, and gold level. He represents the Society of Manufacturing Engineers as a member of the Lean Alliance where he participates in the certification oversight and appeals committee."Leaders tend to spend too much time telling people how to do their jobs rather that clearly defining how successful outcomes will be measured." - Audie Penn In this episode, Audrey, Lee and Audie discuss: · Definition of Lean Principles· How leaders should prepare their teams for changes to come· At what point coaching crosses over into handholding management, slowing the lean processJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Audie Penn https://www.faro.partners/www.audiepenn.comhttps://www.linkedin.com/in/audie-penn-consulting/ Connect with Manage Smarter Hosts· Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 3, 2021 • 26min
155 Improving Lead Gen and Expanding Marketing
Sky Stephens, co-founder of the Association of Professional Builders, a leading business coaching company dedicated to improving the residential construction industry for both builders and consumers. Since 2014 Sky has been helping builders double the size of their businesses through profitable growth. The Association Of Professional Builders excels in providing cutting-edge systems, world-class support, and sales & marketing training to the construction industry. In this episode, Audrey, Lee and Sky discuss: · Sales Training program she launched to drive greater lead gen and revenue· How she counsels clients on profitability, growing managing teams and margins· What is the #1 need her clients see in getting greater lead generation and success· Her advice to managers struggling with improving margins· Advice on rate integrity in a lull“The builders who thrived, the main difference was actually their sales ability. Margins is in your marketing and your sales process. A principal we really drill into our members is economics 101 supply and demand. Manufacture more demand for your services.” – Sky StephensJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Sky Stephens Apbbuilders.comLinkedIn SkyCheriStephensTwitter: @apbbuilders Facebook: Associationofprofessionalbuilders Connect with Manage Smarter Hosts· Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 27, 2020 • 24min
154 Avoiding Data Breaches When Working From Home
Paul Katzoff is the CEO of White Canyon Software where he continues to drive growth at through direct sales, outbound connections and strategic partners. He is an expert on data breaches and on the physical destruction of drives, including environmental impacts and data security concerns.In this episode, Audrey, Lee and Paul discuss: · Cost of physically destroying drives and environmental impact· Destroying data vs. wiping computers clean· Tips on improving security for your remote worker data access· Do’s and Don’ts on managing home computers networks via an office VPN“The new normal is going to open up a whole bag of issues and problems and the first issue there is data, where is it and who is responsible for it and if it gets out who is liable for it.” – Paul KatzoffJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Paul Katzoff https://www.whitecanyon.com/https://www.linkedin.com/in/paulkatzoff/Connect with Manage Smarter · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 20, 2020 • 23min
153 Bill Eckstrom: Why comfort will ruin your life
Bill Eckstrom is the founder and CEO of EcSell Institute, the world’s first and only organization to measure and quantify leadership effectiveness. He is considered one of the world’s top authorities in metric-based performance coaching and growth. His book, The Coaching Effect, coauthored by EcSell Institute president Sarah Wirth, helps leaders at alllevels understand the necessity of challenging people out of their comfort zone to create high-growth organizations.In this episode, Audrey, Lee and Bill discuss: · How one moment of truth made Bill embrace discomfort to greater performance· Tips on how to force your team into discomfort and accelerated professional development· How to handle staff members who resist embracing the unknown and unpredictability· Definition of The Growth Rings· The Coaching Effect and how to implement it“There is a correlation between high-performing teams and managers who create healthy discomfort for those on their team.” – Bill EckstromJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Bill Eckstrom Ecsellinstitute.comBilleckstrom.comhttps://www.linkedin.com/company/ecsell-institute/Linkedin.com/billeckstromTwitter @EcSellInstitute · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 13, 2020 • 24min
152 Soft as Steel: Soft Skills Improvements
Dennis Doran has successfully served the construction industry for over 30 years as a contractor, consultant, strategic trainer & facilitator, development coach and public speaker. He brings a multi-faceted perspective to people and organizations. There are two words that have continued to follow Dennis and capture his passion: people and service. His message on the vital importance of developing and valuing soft skills is the leading topic of his seminars and the very essence of the message in his highly praised book, Soft as Steel, written to equip readers with the tools to be successful, not just in business, but in life and relationships.In this episode, Audrey, Lee and Dennis discuss: · How to recognize soft skills and cultivate them in your day-to-day interactions.· Recognize the value of soft skills from three generations with boots-on-the-ground perspectives.· How soft skills give you a better understanding of yourself.“Hard skills involve the mechanics of doing the job and soft skills are all about how the job gets done—the recognition of emotional intelligence, an understanding of the generational differences in a workforce and a style of communication that drives stellar results.” – Dennis DoranJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Dennis Doranhttp://www.dennisdoranspeaking.com/ https://www.linkedin.com/in/dennis-d-doran-a14403a/https://twitter.com/dennisddoranhttps://www.facebook.com/SoftSkillEducationhttps://www.instagram.com/dennisddoran/?igshid=17pgfambz5akc Connect with Manage Smarter · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices