Manage Smarter 158 Seth Greene: Lead Gen Using Direct Response Marketing
Seth Greene is a Nationally Recognized Financial Services Direct Response Marketing Expert. He is the author of eight best-selling marketing books, and book 7, Market Domination for Podcasting is on the shelves at Barnes & Noble, Target, and Wal-Mart now. Seth is the co-host of the #6 rated podcast in 2019, the SharkPreneur podcast with Shark Tank’s Kevin Harrington, and the SharkPrenuer financial services edition.
Seth has been interviewed on the news on NBC, CBS, featured in Inc magazine, Forbes magazine, and been on CBS MoneyWatch. Seth is the founder of one of the fastest growing direct response marketing firms in the country, www.MarketDominationLLC.com, that makes new clients appear for your business like magic.
"50% of success or failure is who your target market is. So if I just advertise to you because you're a woman, I'm going to have one bland level of effectiveness. If i narrow that down by how old y0u are, if you have kids, what magazines you read, what videos you watched yesterday and I get down to a microniche laser-focused level I can dramatically increase my response rate." - Seth Greene
In this episode, Audrey, Lee and Seth discuss:
· How to modify your marketing focus to accommodate different work setups and focus in COVID-19
· How to change and try to go where your competition isn't going right now with their marketing
· How some medical and professional services industries are changing how they're selling
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.
Connect with Seth Greene
www.marketdominationllc.com
Facebook: sethngreene
LinkedIn: sethgreene
Connect with Manage Smarter Hosts
· Website: ManageSmarter.com
· LinkedIn: Audrey Strong
· LinkedIn: C. Lee Smith
Connect with SalesFuel:
· Website: http://salesfuel.com/
· Twitter: @SalesFuel
· Facebook: https://www.facebook.com/salesfuel/
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