

Manage Smarter
C. Lee Smith and Audrey Strong
Join hosts Audrey Strong and C. Lee Smith on the #1 sales management podcast as they dive into management, leadership, business, sales, company culture, talent retention, revenues, performance metrics, hiring and more. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change throughout your workplace. Available on all major podcast outlets and all episodes available on ManageSmarter.com
Episodes
Mentioned books

Sep 27, 2020 • 24min
141 Coronavirus: Upgrading Your Virtual Meetings and Events
Jim McCarthy, started his career in the e-commerce businessback in 1997, has almost 20 years experience in live events, has sold tens ofmillions of tickets to millions of people, co-founded TEDxBroadway, advisesentrepreneurs, co-founded Goldstar Events and Stellar Tickets, and is the CEOof both companies. His current mission is to enable artists and organizations tocreate high quality online content — helping them find success in this new erawhere online events are transforming the entertainment landscape.In this episode, Audrey, Lee and Jim discuss: · New ways to produce events that boost engagement in COVID-19· Making your online events as engaging as a live event· Creating a culture of quality in online events· Producer/Moderator priorities to inject more energy into online events"These have to be more participatory by design. You can’t allow people to be able to tune out just because the structure doesn’t demand that they do anything.” – Jim McCarthyJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Jim McCarthyhttps://www.stellartickets.com/https://twitter.com/goldstarhttps://www.linkedin.com/in/jcmccarthy/https://www.facebook.com/goldstarConnect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 20, 2020 • 23min
140 Coronavirus: Managing Remote Operations in a Pandemic
Justin Winter is the co-founder and CEO of Boostopia, a SaaS platform that allows you to manage your newly work-from-home customer support team with the world’s first support department operations platform. Justin exited his prior company after growing it to $22 million in annual sales to focus on a new problem. Boostopia is the missing link to your support help desk software built for managers to understand, manage, and improve both your team and customer experience. The company has also launched a ‘Support Operation Audit’ to support organizations going through the pandemic and the resulting economic downturn. In this episode, Audrey, Lee and Justin discuss: · Remote customer service changes since COVID-19 · How to audit your processes to evaluate your support operations metrics compared to benchmarks from before· Strategies to prevent support defects before they happen"The number one mistake managers make is a lack of clear agreement, definition, alignment, accountability too, and emphasis of expectations and goals for their direct reports..” – Justin WinterJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Justin Winterhttp://boostopia.com/https://twitter.com/jcwinterhttps://www.facebook.com/justin.winterhttps://www.linkedin.com/in/justincwinter/Connect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 13, 2020 • 22min
139 Coronavirus: Marketing Amid A Pandemic
Wayne Mullins is the founder and CEO of Ugly Mug Marketing. Over the past 20 years, he has scaled multiple companies and helped hundreds entrepreneurs do the same with their companies. his passion is helping entrepreneurs challenge their assumptions, create value from places they’ve never looked, and having more freedom than they previously believed possible. He has worked hands-on with clients in over 100 different industries, and from every corner of the globe.In this episode, Audrey, Lee and Wayne discuss: · Sales and marketing in COVID-19· How to shift marketing platforms to the client side to connect companies communicate · Coronavirus business strategies· Adjusting marketing messages in the pandemic"No one likes to be sold to and they want to be helped and know that you care beyond just yourself.” – Wayne MullinsDUE TO COVID-19 AND BANDWIDTH ISSUES IN ZOOM, THIS RECORDING MAY HAVE SOME AUDIO DROPOUTS.Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Wayne Mullinsuglymugmarketing.comfacebook.com/uglymugmarketingConnect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 6, 2020 • 22min
138 Coronavirus: Fear and How To Combat its Four Levels
Kathlyn Hendricks, Ph.D., BC-DMT*, is an evolutionary catalyst and freelance muchness mentor with 50 years pioneering experience in somatic approaches to relationship transformation. She is the co-author of 12 books, including the best-selling Conscious Loving and At the Speed of Life. Most recently, she has created a website with dozens of free resources focused on Unlocking the Fear Code and Restoring Resourcefulness in our turbulent times. In this episode, Audrey, Lee and Kathlyn discuss: · The Four Levels of Fear and tips on how to come with them· New ways to discuss fear feelings with your team · What happens to your brain when you’re in the fear state of mind· Exercises to calm your mind and body"Fear is wired in. We would not be here unless our ancestors had really good responses to fear but it is not something we want to get rid of but we want to recognize when fear is running us. We need to move from fear to here.” – Kathlyn Hendricks DUE TO COVID-19 AND BANDWIDTH ISSUES IN ZOOM, THIS AUDIO RECORDING MAY HAVE SOME DROPOUTS. Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Kathlyn Hendrickshttps://hendricks.com/Foundationforconsciousliving.orghttps://www.linkedin.com/in/kathlyn-katie-hendricks-9395361/Connect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 30, 2020 • 21min
137 Coronavirus: It's All About CEX: Customer Experience
Jason Bradshaw is the entrepreneur/author of the book IT'S ALL ABOUT CEX, the essential guide to customer and employee experience. At 14 years old, Jason Bradshaw started his own telecommunications and hardware distribution business. It was there he began a lifelong passion for customer experience Our guest today says every crisis is an opportunity to grow. Joining us today is Jason S Bradshaw, from teenage entrepreneur to aglob al thought leader on Customer & Employee Experience delivering business growth. With experience in everything from telecommunications to government, media and automotive Jason has the depth and breadth of experience to inspire, engage and deliver results.In this episode, Audrey, Lee and Jason discuss: · Businesses who ignore COVID-19 are the ones most damaged· Tips/New Ways to boost customer engagement BECAUSE of the pandemic· Creative ideas to boost revenues" Many managers create a strategy and don't stick with the strategy long enough to let it work.” – Jason BradshawDUE TO COVID-19 AND BANDWIDTH ISSUES IN ZOOM, THIS AUDIO RECORDING MAY HAVE SOME DROPOUTS.Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Jason Bradshawwww.jasonsbradshaw.comhttp://linkedin.com/in/jasonsbradshaw/https://twitter.com/jasonsbradshawConnect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 23, 2020 • 23min
136 Coronavirus: Inspiring a New Company Culture
Brenda Batista is President and Founder of Inspiring Company Culture where she helps leaders transform their work environments to be places where everyone is heard, valued, and appreciated. Brenda is an expert in establishing high-performing teams, healthy company culture, leadership, business system analysis, and strategic planning.For the past 25 years, Brenda has focused on performance improvement and how the power of teams helps sustain business results. She helps teams engage and align with desired business outcomes by providing customized workshops, as well as group and leadership coaching either as a standalone or as part of a consulting project.Brenda holds a Bachelor of Science in Industrial Systems Engineering, a Masters in Health Administration, and a Juris Doctorate.In this episode, Audrey, Lee and Brenda discuss: · How to make online meetings 3D and as if “in person”· Changing culture for speaking up to bridge the digital gap in COVID· How to engage extroverts in your organization· Rearranging remote meetings to boost engagement in less engaged team members"Most leaders are frustrated with lack of progress because they treat every issue as urgent and a priority when there is just not enough time in the day to react that way. Instead, they need to focus on core needs to pinpoint the top priority.” – Brenda BatistaJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. LEADERSHIP VOICE FREE QUIZ: https://www.inspiringcompanyculture.com/quiz/Connect with Brenda Batistahttps://www.inspiringcompanyculture.com/https://www.linkedin.com/company/inspiringcompanyculturehttps://www.linkedin.com/in/brenda-batista-mollohan/Connect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 16, 2020 • 24min
135 Coronavirus: Creating Radical Value for Customers and Prospects
Mark Boundy has grown businesses in a variety of industries for 25 years , amassing wide-ranging experience in sales, marketing, new product development, and product management. He helps his clients find, win, and keep more business—more profitably. He’s led firms to be value – and price – leaders in a wide variety of product and service industries. Mark wrote “Radical Value. Elevate Your Company – and Career – By Unleashing the Power Within Customer Centricity. Mark lives in Phoenix, Arizona, father of two grown sons.In this episode, Audrey, Lee and Mark discuss: · Radical Value definition and how to get there· How to measure customer perception of value and modify it· Why you should mentor your salespeople on P&L statements· Creating value amid COVID-19-how create a buying environment"We all want to be customer-centric…but most of us struggle with that vague term, and how to measure it. Radical Value reveals that the measurable, trackable, trainable thing you really seek --at the core of customer centricity--is customer-perceived value.” – Mark BoundyJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Mark Boundywww.boundyconsulting.comhttps://twitter.com/boundymarkhttps://www.linkedin.com/in/markboundy/Connect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 9, 2020 • 18min
134 Siimon Reynolds Coronavirus: Win Fast - Quick Ways to Achieve More, Earn More
Siimon Reynolds is one of the world’s leading business coaches. He is the winner of over 50 business and industry awards, and the founder of numerous highly successful companies. His last company grew from zero to a stock market valuation of over $500 million, in just 8 years. Siimon coaches entrepreneurs and CEO’s from all over the world, from start ups to companies grossing over half a billion dollars a year. He is also a multi award winning business author. His previous book won the Silver Medal for Best Business Success book at the Axiom Business Book awards. Siimon’s latest book, titled ‘Win Fast. Quick ways to achieve more, earn more and be more’, is scheduled for release in late August 2020.In this episode, Audrey, Lee and Siimon discuss: · Resetting your focus in COVID-19 for processes and performance· How to do “The 2 Circles of Control” to guide you· Magnify for your fear of loss and harness that to propel you· Release Breath Exercise to help clear your mind"Far too many business owners have been running at half speed during the Covid 19 lockdown. It’s very understandable of course. The whole event was so left field, so unexpected, that so many entrepreneurs felt quite powerless during it. But now that most countries are slowly moving out of full lockdown mode, it is absolutely vital that you play the next few months at full speed.” – Siimon ReynoldsJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Siimon Reynoldshttps://www.facebook.com/Siimon-Reynoldshttps://www.linkedin.com/in/siimonreynolds/https://twitter.com/siimonreynoldshttps://siimonreynolds.com/Connect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 2, 2020 • 20min
133 Coronavirus: Artificial Intelligence for Leadership and Social Good
Neil Sahota is an IBM Master Inventor, United Nations (UN) artificial intelligence (AI) Advisor, author of the book Own the A.I. Revolution, and Professor at UC Irvine. Over his 20+ year career, Neil has worked with enterprises on the business and marketing strategies to create next generation products/solutions powered by emerging technology as well as helping organizations create the culture, community, and ecosystem needed to achieve success such as the U.N.’s AI for Good initiative. Neil also actively pursues social good and volunteers with nonprofits. He is currently helping the Zero Abuse Project prevent child sexual abuse as well as Planet Home to engage youth culture in sustainability initiatives. Special message to Manage Smarter listeners about the book: https://www.neilsahota.com/smarter/In this episode, Audrey, Lee and Neil discuss: · The actual definition of AI · Ways you can use AI and your resources for social good· Why promoting incompetent people is a common leadership mistake· How to tell if a product is legitimately AI or inflated marketing hype· Organizations that facilitate you getting involved in using AI for social good"One of the things we're working on is a project where you create an AI buddy so to speak that gives people an outlet to communicate so if they are feeling lonely or have an episode or arer introverted they have something to talk to and have confidence and feel a part of something.” – Neil SahotaJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Neil Sahotahttps://www.neilsahota.com/https://twitter.com/neil_sahotahttps://www.linkedin.com/in/neilsahota/Connect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 26, 2020 • 24min
132 Coronavirus: Managing Growth and Culture with Virtual Assistants
Daniel Ramsey is the founder and CEO of MyOutDesk, the highest-rated virtual assistant company in the marketplace with over 500 verified 5-star reviews, and over 13 years of experience, serving more than 6,000 clients across industries. Daniel is going to share a Grow Virtual Guide to help businesses and executives how to effectively transition to a fully remote or blended organizational model, how to reinvent the value we provide in this changing market, and how to grow virtual all while reducing operational costs.Daniel is also the author of the bestselling book, Scaling Your Business with MOD Virtual Professionals.TO GET THE FREE GROW VIRTUAL GUIDE: TEXT MOD TO 31996In this episode, Audrey, Lee and Daniel discuss: · How to expand in the current sales climate and sell more· How using virtual assistants can free up valuable time and reduce operational costs· Tips for creating strong culture among remote workers· Processes he uses to enforce accountability, engagement, work quality and oversight among global remote teams"Some managers and leaders do not delegate and leverage their business which means they don't have time freedom as they end up doing the mundane, non-dollar productive activities by themselves. If you don’t have an assistant then you are one.” – Daniel RamseyJoin hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Daniel Ramseyhttps://www.myoutdesk.comhttps://www.twitter.com/myoutdeskhttps://www.linkedin.com/company/my-outdeskhttps://www.facebook.com/MyOutDesk.LLC/Connect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices