How I Built This with Guy Raz
Guy Raz | Wondery
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.
Episodes
Mentioned books
Feb 13, 2020 • 17min
Live From The HIBT Summit: David Neeleman of JetBlue Airways
David Neeleman, the founder of JetBlue Airways and Azul Brazilian Airlines, is known for his innovative approach in the airline industry. In this engaging conversation, he discusses how having ADD has influenced his entrepreneurial journey, providing unique strengths to overcome challenges. He emphasizes the importance of listening to passengers and fostering a customer-centric culture, especially after a major crisis. Additionally, he shares insights on cultivating employee satisfaction, showcasing how a positive environment can drive organizational success.
19 snips
Feb 10, 2020 • 42min
Panera Bread/Au Bon Pain: Ron Shaich (2018)
Ron Shaich, founder of Panera Bread, shares his transformative journey from acquiring a struggling bakery, Au Bon Pain, to creating the fast-casual restaurant revolution. He discusses innovative strategies that led to Panera’s meteoric rise, emphasizing the blend of quick service with quality dining. Listeners will also hear about the pivotal moments and leadership challenges he faced while building a brand that now includes over 2,000 locations. Plus, a heartwarming update on Lisa Dalton, who turned a personal challenge into a life-changing solution for the visually impaired.
Feb 3, 2020 • 1h 15min
M.M.LaFleur: Sarah LaFleur
Sarah LaFleur, the Founder and CEO of M.M.LaFleur, shares her journey from corporate frustrations to launching a successful clothing line for professional women. She discusses the initial overwhelm of choices, her collaboration with designer Miyako Nakamura, and the challenges of fundraising in a male-dominated industry. LaFleur highlights the importance of fit and functionality in women’s workwear, as well as her innovative marketing strategies. Additionally, poet Taylor Mali introduces Metaphor Dice, a tool that helps inspire creativity and ease the writing process.
Jan 30, 2020 • 16min
Live From The HIBT Summit: Stewart Butterfield
Stewart Butterfield, co-founder of Flickr and Slack, shares his surprising journey from failed video games to tech triumphs. He reflects on the pivotal moments that fueled his transitions, revealing how challenges can breed innovation. Stewart also delves into the emotional weight of closing a company, emphasizing responsibility towards employees. He discusses the art of effective communication during pivotal shifts, spotlighting the need for clarity in the fast-paced tech world. His insights inspire resilience and adaptability in entrepreneurship.
Jan 27, 2020 • 43min
Wikipedia: Jimmy Wales (2018)
Jimmy Wales, the visionary founder of Wikipedia, shares the fascinating story behind the groundbreaking online encyclopedia. He discusses the evolution from his early internet ventures to launching Wikipedia, emphasizing the significance of community-driven knowledge and the challenges faced during the dot-com crash. Wales reflects on how innovative solutions emerged amid financial difficulties and how Wikipedia transformed from a questioned source to a trusted resource. Plus, enjoy a lighthearted segment on a dating app for dog owners inspired by personal experiences.
Jan 20, 2020 • 1h 14min
Happy Family Organics: Shazi Visram
Shazi Visram, the innovative founder of Happy Family Organics, shares her journey from a business school student inspired by a friend's struggle with healthy baby food to leading a $200 million brand. She reveals how she overcame skepticism to compete with giants like Gerber, using frozen packaging to revolutionize the market. Shazi discusses the challenges of fundraising, forging partnerships with major retailers, and her new initiative, HealthyNest, aimed at enhancing infant nutrition. Tune in for insights on entrepreneurship and industry transformation!
Jan 13, 2020 • 1h 4min
Spindrift: Bill Creelman
Bill Creelman, Founder and CEO of Spindrift, shares his journey from selling smoked fish to creating a refreshing sparkling water brand with real fruit flavors. He dives into the challenges of product development and the importance of local ingredients that shaped Spindrift. Bill reflects on the financial hurdles of scaling his previous cocktail company and the emotional impact of selling it, leading to a new direction. The podcast also features Gaurav Chavala, who discusses his innovative Chai machine that simplifies making homemade chai.
Jan 9, 2020 • 15min
Live From The HIBT Summit: Marcia Kilgore
Marcia Kilgore, a serial entrepreneur known for her groundbreaking beauty brands like Bliss and Beauty Pie, shares her unique business philosophy. She introduces her 'So What?' test for vetting ideas, emphasizing clarity in innovation. Marcia dives into her journey from bodybuilder to skincare mogul, exploring the emotional drive behind entrepreneurship and the importance of feedback. She discusses navigating challenges in scaling brands and the fine balance between creativity and sustainability in a competitive market.
Jan 6, 2020 • 47min
Dell Computers: Michael Dell (2018)
Michael Dell, Founder and CEO of Dell Technologies, shares his journey from selling computer upgrade kits in his UT Austin dorm room to establishing a multi-billion dollar company. He discusses his innovative strategies that disrupted the PC industry and the challenges faced while growing Dell. Notably, he emphasizes the importance of exceptional customer service and resilience in overcoming obstacles. Additionally, the podcast features the uplifting story of sisters Vanessa and Casey White, who transformed their grandfather's pierogi recipe into a thriving culinary business.
Dec 30, 2019 • 58min
Chicken Salad Chick: Stacy Brown (2018)
Stacy Brown, the founder of Chicken Salad Chick, turned her passion for chicken salad into a $75 million restaurant chain. Starting from her kitchen while juggling motherhood and personal struggles, she shares her journey of resilience and innovation. Stacy discusses overcoming skepticism and legal challenges, launching a drive-thru concept, and the crucial community support she received. Her inspiring story highlights the blend of determination, strategic adaptations, and partnership that led to the success of her franchise.
