How I Built This with Guy Raz Chicken Salad Chick: Stacy Brown (2018)
Dec 30, 2019
Stacy Brown, the founder of Chicken Salad Chick, turned her passion for chicken salad into a $75 million restaurant chain. Starting from her kitchen while juggling motherhood and personal struggles, she shares her journey of resilience and innovation. Stacy discusses overcoming skepticism and legal challenges, launching a drive-thru concept, and the crucial community support she received. Her inspiring story highlights the blend of determination, strategic adaptations, and partnership that led to the success of her franchise.
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Origin Story
- Stacey Brown, a divorced mother of three, needed to support her family.
- She realized her passion and expertise were in chicken salad, having sampled countless recipes.
Problem Solving and Iteration
- Identify a problem you can solve and leverage your existing skills.
- Test and refine your product based on continuous feedback, like Stacy did with her chicken salad.
Early Sales Tactics
- Stacey initially sold her chicken salad door-to-door with her children in the car.
- Each pound cost $8, and she aggressively marketed with a car magnet.