How I Built This with Guy Raz cover image

Chicken Salad Chick: Stacy Brown (2018)

How I Built This with Guy Raz

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Innovative Marketing and Successful Turnaround

This chapter explores the unique marketing strategy of Helene and Ofer, highlighting their use of musician endorsements to successfully promote the Tonewood amp. Their efforts led to a remarkable Kickstarter campaign, showcasing the power of perseverance and innovation in achieving business success.

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