How I Built This with Guy Raz Live From The HIBT Summit: Marcia Kilgore
Jan 9, 2020
Marcia Kilgore, a serial entrepreneur known for her groundbreaking beauty brands like Bliss and Beauty Pie, shares her unique business philosophy. She introduces her 'So What?' test for vetting ideas, emphasizing clarity in innovation. Marcia dives into her journey from bodybuilder to skincare mogul, exploring the emotional drive behind entrepreneurship and the importance of feedback. She discusses navigating challenges in scaling brands and the fine balance between creativity and sustainability in a competitive market.
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Points of Light
- Constantly seek new information and perspectives to spark ideas and solve problems.
- Refer to this as "adding points of light" to illuminate solutions.
The "So What" Test
- Subject every idea to the "so what" test: Explain it concisely, then ask "so what?".
- If you can't answer with a simple, compelling reason, refine your idea.
Protect Your Ideas
- Protect your ideas, especially if they're unique and vulnerable to competition.
- Use non-disclosure agreements, even simple ones, to maintain confidentiality.