Live From The HIBT Summit: Marcia Kilgore

Marcia Kilgore, a serial entrepreneur known for her groundbreaking beauty brands like Bliss and Beauty Pie, shares her unique business philosophy. She introduces her 'So What?' test for vetting ideas, emphasizing clarity in innovation. Marcia dives into her journey from bodybuilder to skincare mogul, exploring the emotional drive behind entrepreneurship and the importance of feedback. She discusses navigating challenges in scaling brands and the fine balance between creativity and sustainability in a competitive market.