Scale-Ups Liquid Death and Canva join us. One has been brand-first from the beginning, the other later using brand to expand into new audiences. While they come from different categories, they’ve a shared belief: an emphasis on earned and shared versus paid. And both create their campaigns internally. Thanks to Tracksuit (affordable brand tracking for modern-day brands) for sponsoring this series.

Exploring the future of streaming in 2024 and beyond with insights on media models, retail integration, sports partnerships, content release strategies, and global expansion of streaming platforms. A deep dive into evolving subscription models, profitability challenges, and the shift towards individual content ownership in the streaming landscape.

Start-Ups are the focus of this first episode. We discuss the degree to which marketing and brand are factors in creating growth at this early stage. And about the importance of partnerships and product/market fit. Guests are Kathryn Winokur of Hally Hair, Imme Ermgassen of Botivo drinks and Jessica Klimczak, formerly of Entain. Thanks to Tracksuit for sponsoring this three episode series. Info at gotracksuit.com.

The podcast discusses the challenge of larger Mini models being overlooked due to the brand's small perception. They explore the marketing strategy for the Mini Clubman targeting dog owners in the UK market. The chapter also highlights the characteristics of Mini drivers, strategies for the Clubman model, audience profiles, and how the Clubman became popular among dog owners.

Steve and Ed are each unique and prolific voices in our industry. We talk about how our new realities are a stage not just for change, but for opportunity.  Thanks to the Master of Advertising Effectiveness Program for sponsoring.

In this podcast, Jon Gittings, Eliza Kaplan, and David Broad discuss the impact of automation in advertising, the difference between comstratists and media strategists, measuring effectiveness in marketing, attention metrics in digital advertising, improving the advertising experience, and the role of communication strategy in media and creative agencies.

The streaming platform's CMO, Nicole Parlapiano and Mischief's EVP, Strategy, Ed Gunn share the story behind their famous "Find Your Rabbit Hole" campaign and where it's headed. Thanks to the Master of Advertising Effectiveness Program for sponsoring.

In Ep#2, we talk about how connections planning  is earning its seat at the table. We're joined by department heads Stephanie Ehui of TBWA Chiat/Day, Los Angeles, Jonathan Daly of Johannes Leonardo, NY,  Annex88's Brandon Solis. Thanks to WARC for sponsoring this three episode series. 

This podcast discusses Mark Ritson's Top 10 Marketing Moments of 2023, including a critique of Amazon's Christmas ad, the concept of wearout in advertising, the benefits of brand extension using the example of Barbie, Unilever's approach to brand purpose, and the impact of AI on marketing.

Guests Brian Brydon, Enda Conway, and Ben Nilsen discuss the importance of connections planning in marketing strategy, emphasizing its role in effectiveness and integration. The challenges of fragmented media and measuring effectiveness are explored. The speakers highlight the value of collaboration and platform fit in connection strategies.