On Strategy Showcase

Guests Brian Brydon, Enda Conway, and Ben Nilsen discuss the importance of connections planning in marketing strategy, emphasizing its role in effectiveness and integration. The challenges of fragmented media and measuring effectiveness are explored. The speakers highlight the value of collaboration and platform fit in connection strategies.

Uber Eats are the 800 lb gorilla, but may be vulnerable. Rob Campbell of ColensoBBDO and Jean Mexted of Delivereasy talk about how they've defended against the intruder and just delivered their seven millionth order.

Rankin Carroll and James Miller discuss the untold story behind Snickers' iconic campaign. They delve into the type of strategy provided by PBDO and highlight the importance of collaboration. The state of the Snickers brand and business is explored, as well as the debate between focusing on hunger or energy. The success and impact of the campaign featuring Betty White and Aretha Franklin is discussed, along with the evolution of Snickers' brand strategy.

Mark Ritson, marketing expert and columnist for Marketing Week, talks about his controversial column exploring the gap in understanding marketing effectiveness principles in the US. They discuss the differences in advertising effectiveness between American companies and other countries, the importance of corporate responsibility, and the challenges faced by the F's in gaining visibility in the American market culture. They also touch on the balance between creativity and effectiveness in marketing.

A 2023 APG Gold award winner, the Replens brand shines a spotlight on the strategic importance of understanding human psychology in consumer research. We're joined by Kit Altin, Chief Strategy Officer at The Gate, London. Thanks to The Masters of Advertising Effectiveness Program for sponsoring this episode.

Our guests are from ADWEEK top agencies, Jeff McCrory, CSO, MischiefUSA,  Lee Maicon, CSO, The Community and John Doyle, EVP Brand Strategy at Colle McVoy. We talk about whether strategy is adding value when so much is so unimpressive and about the need for the U.S. to establish universal effectiveness principles.  Thanks to Tracksuit and WARC for sponsoring this series.

From “It Pays to Discover” to “Especially for Everyone,” Discover is banking on the democratization of specialness to attract a new set of customers. CSO, Jen Costello and Group Brand Strategy Director, Steph Berenson join me from TBWA/Chiat/Day Los Angeles. 

Our guests are Dan Hill, Global CSO, Wieden+Kennedy, Melle Hock, U.S. CSO, Edelman and Kim Einan, Global CSO for Starcom. We talk about the importance of truth and the dangers of strategy becoming too “distinct” a department.  Thanks to WARC and Tracksuit for sponsoring this three episode series.

David Gluckman has written a book about his years developing products and ideas for Diageo/IDV. Dozens of origin stories are in his book "That Shit Will Never Sell." He's a terrific story teller. He shares a few of them in this week's episode. 

Our guests are Tom Morton, Global CSO, R/GA, Bonnie Wan, Partner, Head of Brand Strategy at Goodby, and John Gibson, Managing Director and Head of Strategy at The  Martin Agency. We talk fast v.s deep planning, the shape of new strategy, living with constant change and shape shifting for the next generation.  Thanks to WARC and Tracksuit for sponsoring this three episode series.