On Strategy Showcase We talk misleading metrics with Mike Menkes of Analytic Partners, NY
Aug 19, 2023
Mike Menkes, analytics expert specializing in marketing metrics, discusses the pitfalls of exposure and impact metrics, challenges of ROI metrics in marketing, the connection between radio ads and conversions, market mix modeling as a diagnostic and prescriptive method, and the risks of misleading metrics in business.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
The Problem with ROI Metrics in Marketing
04:01 • 19min
Understanding the Connection between Radio Ads and Conversions
23:09 • 3min
Market Mix Modeling: Understanding and Adjusting Marketing Performance
25:53 • 7min
Challenging Attitudes and the Risks of Misleading Metrics
32:52 • 3min