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3min chapter
We talk misleading metrics with Mike Menkes of Analytic Partners, NY
On Strategy Showcase
Understanding the Connection between Radio Ads and Conversions
The speakers explain how they use econometrics to collect and analyze data to determine the impact of radio ads on conversions. They gather information on various factors and analyze it at a granular level to ensure accurate results.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode