On Strategy Showcase The inside story behind McDonald's global "As Featured In" campaign from W+K
Aug 25, 2023
Brandon Pracht and Tass Tsitsopoulos from W+K discuss McDonald's global 'As Featured In' campaign, including collaborations with Loki and Palace, the importance of collaboration in advertising, and the design of the campaign's packaging.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Global 'As Featured In' Campaign for McDonald's
01:41 • 3min
The Importance of Collaboration and Partnership in Advertising
04:25 • 5min
Discovering the Fan Truth
09:00 • 23min
McDonald's Collaboration with Loki and the 'As Featured In' Meal
31:52 • 2min
McDonald's 'As Featured In' Packaging Design
33:34 • 7min