The Power of McDonald's in Popular Culture

The podcast episode discusses McDonald's new global campaign, 'as featured in,' which highlights the brand's presence throughout popular culture. The campaign showcases a string of clips from famous movies, TV shows, and iconic moments that have featured McDonald's throughout the years. The strategic goal is to make the brand feel big and pervasive in culture, tapping into nostalgia and creating a sense of familiarity and relatability. The campaign, running in 100 markets, includes a meal branded 'as featured in' and packaging that lists the shows and movies where McDonald's has appeared. The packaging also includes scannable QR codes that provide access to immersive experiences and exclusive merchandise, including a collaboration with the brand Palace.