Tass Tsitsopoulos
Global Strategy Director at W+K
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Aug 25, 2023 • 40min
The inside story behind McDonald's global "As Featured In" campaign from W+K
Brandon Pracht and Tass Tsitsopoulos from W+K discuss McDonald's global 'As Featured In' campaign, including collaborations with Loki and Palace, the importance of collaboration in advertising, and the design of the campaign's packaging.
