Sweathead, A Strategy Podcast

John Lyons is a fractional CMO. This might mean that he's a fraction of a CMO and that he's either very small or only does a fraction of what a CMO usually does. Well, that's what I think when I see the title "Fractional CMO" - Oh, it's a thumb-sized CMO doing 10% of the CMO job. But, in this chat, John puts me straight while also sharing his thoughts on why B2B service-based companies - especially agencies - struggle with marketing. And John gives us a brief mental health update because, last time we spoke on Sweathead, John shared a lot about his battles with a mental health crisis. You can find John here: https://www.linkedin.com/in/johnpaullyons/ You can find details about our upcoming masterclasses and accelerator here: http://www.sweathead.com

Lena Roland is Content Director, Strategy at WARC. This means she's dealing with all of you as she explores and gathers the smart minds in the world and what they're doing to market and advertise effectively. In this episode, we chat about the present of strategy - what we're both hearing from strategists around the world. If you'd like to share what you're thinking about the future of strategy, WARC is collecting opinions for their Future Of Strategy report until August 2, 2024. Find it here: https://survey.alchemer.com/s3/7914889/Future-of-Strategy-2024 And find Lena on LinkedIn here: https://www.linkedin.com/in/lenaroland/ For details about our upcoming accelerator as well as masterclasses in Los Angeles, Singapore, Jakarta, Manila, and Sydney, visit http://www.sweathead.com

Join me by the river Vitava in Prague for a beer and a chat about the 2024 Cannes Lions Festival.

- The power of paper - Summarize stingily - Digging into problems - Fixing presentations Find out about my masterclasses: http://www.sweathead.com Download the ebook "How To Do Strategy" http://www.sweathead.com Find me on Instagram: http://www.instagram.com/markpollard

Toygun is Chief Strategy Office at TBWA in Istanbul, one of my favorite cities on the planet. He recently presented his thoughts about artificial intelligence at SxSW. We discuss these thoughts as well as Turkey.  You can find Toygun here: https://www.linkedin.com/in/toygun-yilmazer-29810267/ ** For details about our upcoming strategy masterclasses and free ebooks, go to http://www.sweathead.com 🇨🇿Prague 🇩🇪Berlin 🇺🇸NYC, LA 🇸🇬Singapore 🇮🇩Jakarta 🇵🇭Manila 🇦🇺Sydney

Joe Burns, a Group Strategy Director at Quality Meats and former Head of Strategy at BBH in New York, shares his insights on the advertising industry. He discusses the challenges of transitioning between agency environments and the cultural differences in UK and US advertising. A significant topic is the debate around strategy frameworks, with many strategists believing they hinder creativity. Joe also speculates on the future of advertising amidst the influence of tech giants, emphasizing the need for innovative approaches to strategy.

Mani Schlisser is Director of Strategy at OBERLAND in New York. He's had big comms planning roles at Ogilvy, Mekanism, and Chiat Day. In this chat, we talk about Comms Planning 101 but also get into the daily challenges facing anyone creating advertising right now: - What's happening on the social media platforms, and - What agencies are getting wrong, You can find Mani here: https://www.linkedin.com/in/manischlisser/ Find out about our upcoming masterclasses at http://www.sweathead.com You can find Mark here: http://www.instagram.com/markpollard

Monika Farkašová (from agency Triad) has won the Young Lions so I'm now calling her World Champion because "Winner" is boring. The Young Lions takes the best young talent from around the world and pits them against each other in a ferocious battle of minds for 24 hours in Cannes every June. David Cerveny (from agency Zaraguza) is a frequent contender in this battle as well having represented the Czech Republic several times. He has his eyes on the big prize and the new title WORLD CHAMPION. In this episode, we discuss what it's like to compete in the Young Lions competition as well as the advertising markets in Slovakia and the Czech Republic. Monika is here: https://www.linkedin.com/in/monika-farka%C5%A1ov%C3%A1-7b2730a5/ David is here: https://www.linkedin.com/in/davidcerveny/ ** Mark is teaching in Prague (June 24) and will be at Cannes this year. Details about all of our upcoming masterclasses are on the Sweathead website: http://www.sweathead.com. You can find Mark here: http://www.instagram.com/markpollard

Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy". Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team. In this chat, we discuss a few of the key concepts in the book as well as the experience of writing it. You can find Anastasia here: https://www.linkedin.com/in/anastasiakgabriel/ And her book here: https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033 ** Find out about our upcoming masterclasses at http://www.sweathead.com  You can find Mark here: http://www.instagram.com/markpollard

Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen". In it, we discuss why workshops are being forced on everyone right now, how this isn't always a good thing, and what to do about it. You can find the deck here: http://bit.ly/stopcollaboratingandlisten