Maytê Carvalho won a special version of Brazil’s The Apprentice television show when she was 18 years old. People told her she was persuasive. They told her to write a book about it.

But, first, Maytê decided to study persuasion and ended up getting a Master’s degree focusing on it. She also became a Research Fellow at the Berkeley Global Society.

Simultaneously, Maytê worked in the Grey Group and Accenture Song in São Paulo and TBWA\Chiat\Day in LA then CUBOCC in New York as their Chief Strategy and Growth Officer.

She’s just moved to LA and set up her own company.

We talk about all of this.

Here, you can find…

Maytê: https://www.instagram.com/maytecarvalhos

Mark: http://www.instagram.com/markpollard

Sweathead: http://www.instagram.com/sweathead

Strategy classes and books: http://www.sweathead.com

Persuasion - How To Sell Your Ideas - Maytê Carvalho, CSO