Sweathead, A Strategy Podcast Persuasion - How To Sell Your Ideas - Maytê Carvalho, CSO
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Sep 11, 2024 Maytê Carvalho is a strategist and persuasion researcher with a rich background, including winning Brazil’s The Apprentice and a master's from Berkeley. She shares insights on her journey from academic study to practical application, emphasizing the importance of tailoring persuasion to cultural contexts. Maytê discusses the balance of emotion and logic in pitches, explores the consultification of agencies, and reflects on the creative differences between Brazil and the US. Her book on persuasion delivers accessible frameworks for anyone looking to sell their ideas effectively.
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Winning The Apprentice Built Her Performance Muscle
- Maytê won Brazil's The Apprentice at 18 and interned at major agencies as part of the prize.
- She learned performance, rapid problem-solving, and how editing shapes public narrative.
Selling 50 Bridal Dresses In 15 Hours
- On The Apprentice her team sold 50 unattractive bridal dresses in under 15 hours by door-knocking bridal stores.
- The group won the task and a Paris trip, illustrating pragmatic hustle under pressure.
Corporate Pitches Are A Form Of Performance
- The Apprentice taught Maytê that corporate presentations are performative like theatre.
- She used that theatrical skill to navigate Corporate America and pitching situations.
