Maytê Carvalho

Maytê Carvalho is a strategist and persuasion researcher with a rich background, including winning Brazil’s The Apprentice and a master's from Berkeley. She shares insights on her journey from academic study to practical application, emphasizing the importance of tailoring persuasion to cultural contexts. Maytê discusses the balance of emotion and logic in pitches, explores the consultification of agencies, and reflects on the creative differences between Brazil and the US. Her book on persuasion delivers accessible frameworks for anyone looking to sell their ideas effectively.