New Digital Age

NDA has launched a new podcast series, Masters of Media talking to Media Directors to understand how brands are able to keep pace with the frenetic speed of development of media and its fragmentation across channels.To kick the series off, we sat down with Olya Dyachuk, Data Driven Media Director, Heineken.She believes that Media Directors today have to "think beyond media" to be able to effectively build and maintain relationshjps with consumers. In a wide ranging and honest interview, we discuss topics including how she ensures Heineken tells a consistent story across all digital media channels, the role of agencies, and the impact of the rise of the digitally-literate and experienced media director.

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes host another slick and highly-polished run through of a week in digital media and marketing.This week's show sadly once again features Andy's Train Talk segment but is saved by the guest appearance of two doyennes of the digital industry. Maria Cadbury, Director Of Strategic Partnerships, Say It Now and co-founder of networking and support group Digital Leading Ladies joins us to discuss the incredible work of the group and its upcoming industry trends report, soon to be serialised on NDA.Our other special guest is Ellie Edwards-Scott, Co-Founder, The Advisory Collective, who joins us to discuss the upcoming Brand Safety Summit, of which NDA is a media partner, making a welcome return to an in-person event in London in March.

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes fumble though another discussion of a week in digital media and marketing. We discuss the metaverse, yet more frenzied M&A activity and even more in-person meetings.And Justin gets called an old fart by special guest Sir Martin Sorrell, Chief Executive, S4 Capital. 

In the first It’s Always Media Thursday podcast of the year, Editor Justin Pearse and Publisher Andy Oakes take a look ahead at what the year may hold in media and marketing.We discuss the spiritual need to get back to the office after a festive week or two at home with the extended family, the January M&A rush and how the industry is slowly shaking itself out of its festive torpor.We're joined by special guest Lynn Lester, Events Director at The Drum to discuss the changing face of industry awards and events, The Drum's ambitious plans for 2022, and how to make sure you stand the best chance of picking up an award in one its awards programmes. 

In the final It's Always Media Thursday podcast of the year, Editor Justin Pearse and Publisher Andy Oakes take a celebratory look back at a year in media and marketing. We're joined by special guests Dan Brain, Co-Founder of Madfest and UK Editor-in-chief at Campaign Gideon Spanier to to discuss a resurgent year for the trade press, the changing role of events and the status of Home Alone as a Christmas film. 

In this episode of NDA Meets, NDA Editor Justin Pearse sits down with Dean Weaving, Head of Display, Video & Social at Deliveroo, and Adit Abhyankar, CEO at Ad-Lib.io to discuss the collaborative relationship behind the brand's hyper-local marketing campaigns.The resulting conversation offers a great example of how true collaboration between an advertiser and a tech platform yields incredible results for both, and the consumer at the other end.The conversation covers subjects including hyper-local marketing, the challenges in the production and execution in hundreds or thousands of different creative executions, and the organisational changes needed for real time advertising.

In this episode, we sit down with Rav Dhaliwal, Group CMO and Digital Officer, easyHotel. The result is a fascinating discussion on how digital expertise at board level is fast becoming essential for any brand that wants to keep pace with its customers.Discussing how the CMO role has morphed over the last five to six years to put digital decision making to the fore in board decisions, Dhaliwal says:"You're starting to see the next evolution of leader in terms of a digital native who has lived the digital ecosystem for most of their career, and that expertise will play into the boardrooms of today and tomorrow. With the speed of digital change, the ability to be an agitator and create pos business change at speed makes it a definite advantage in having this knowledge and experience at C level".The conversation ranges from the increased focus on first-party data, in-housing of technology and digital talent, the digitalisation of physical experiences, the power of mobile, and why "digital is brand and brand is digital".

The second edition of NDA's four-part podcast series, Programmatic Under the Microscope, in association with Xandr, focuses on re-constructing digital identity.In this episode, we discuss how publisher DPG Media is approaching the impending identity crisis and are joined by Amina Begum, Director, Strategic Projects & Product GTM at Xandr; and Toon Coppens, Director Advertising Data BENE at DPG Media.The conversation includes topics such as publishers' position in the new world order as owners of first-party data and how publishers should be supporting buyers to achieve relevance for online consumers without the use of third-party cookies.

In this week’s It’s Always Media Thursday podcast, released for a change on an actual Thursday, Editor Justin Pearse and Publisher Andy Oakes once again discuss a week in digital media and marketing.In this week's episode we discuss the return of the 99Club in partnership with Madfest, the success of NDA's inaugural Trinity Lunch, and the debut of a new strand on the show, a roundup of the week's hottest news from a member of Bluestripe Communications' PR team.And special guest Jerry Daykin, GSK EMEA Senior Media Director, pops in talk about his week in digital media and marketing, focusing, obviously, on the seasonal unveiling of his Christmas mini village. which now features a nutcracker factory, inn, a post office and a Christmas shop.

In this week's It's Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes once again discuss a week in digital media and marketing. With tedious regularity, Andy's buttocks once again make an appearance in this week's chat, alongside the triumphant return of ExchangeWire's ATS event, NDA's upcoming industry awards, the welcome growth of Adweek magazine in the UK, and more.And popping in fresh from his crowning as the Ad Tech Personality of the Year, is this week's special guest, Seun Odeneye, MD of Matterkind UK & Ireland.