New Digital Age

In this episode of NDA Meets, NDA Editor Justin Pearse sits down with Dean Weaving, Head of Display, Video & Social at Deliveroo, and Adit Abhyankar, CEO at Ad-Lib.io to discuss the collaborative relationship behind the brand's hyper-local marketing campaigns.The resulting conversation offers a great example of how true collaboration between an advertiser and a tech platform yields incredible results for both, and the consumer at the other end.The conversation covers subjects including hyper-local marketing, the challenges in the production and execution in hundreds or thousands of different creative executions, and the organisational changes needed for real time advertising.

In this episode, we sit down with Rav Dhaliwal, Group CMO and Digital Officer, easyHotel. The result is a fascinating discussion on how digital expertise at board level is fast becoming essential for any brand that wants to keep pace with its customers.Discussing how the CMO role has morphed over the last five to six years to put digital decision making to the fore in board decisions, Dhaliwal says:"You're starting to see the next evolution of leader in terms of a digital native who has lived the digital ecosystem for most of their career, and that expertise will play into the boardrooms of today and tomorrow. With the speed of digital change, the ability to be an agitator and create pos business change at speed makes it a definite advantage in having this knowledge and experience at C level".The conversation ranges from the increased focus on first-party data, in-housing of technology and digital talent, the digitalisation of physical experiences, the power of mobile, and why "digital is brand and brand is digital".

The second edition of NDA's four-part podcast series, Programmatic Under the Microscope, in association with Xandr, focuses on re-constructing digital identity.In this episode, we discuss how publisher DPG Media is approaching the impending identity crisis and are joined by Amina Begum, Director, Strategic Projects & Product GTM at Xandr; and Toon Coppens, Director Advertising Data BENE at DPG Media.The conversation includes topics such as publishers' position in the new world order as owners of first-party data and how publishers should be supporting buyers to achieve relevance for online consumers without the use of third-party cookies.

In this week’s It’s Always Media Thursday podcast, released for a change on an actual Thursday, Editor Justin Pearse and Publisher Andy Oakes once again discuss a week in digital media and marketing.In this week's episode we discuss the return of the 99Club in partnership with Madfest, the success of NDA's inaugural Trinity Lunch, and the debut of a new strand on the show, a roundup of the week's hottest news from a member of Bluestripe Communications' PR team.And special guest Jerry Daykin, GSK EMEA Senior Media Director, pops in talk about his week in digital media and marketing, focusing, obviously, on the seasonal unveiling of his Christmas mini village. which now features a nutcracker factory, inn, a post office and a Christmas shop.

In this week's It's Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes once again discuss a week in digital media and marketing. With tedious regularity, Andy's buttocks once again make an appearance in this week's chat, alongside the triumphant return of ExchangeWire's ATS event, NDA's upcoming industry awards, the welcome growth of Adweek magazine in the UK, and more.And popping in fresh from his crowning as the Ad Tech Personality of the Year, is this week's special guest, Seun Odeneye, MD of Matterkind UK & Ireland.

Adnuntius is a technology company causing huge waves in the digital publishing industry. As part of a series focusing on the company, we sit down with Dirk Jacobs, CEO at Adnuntius Asia. We discuss how Adnuntius is working to help publishers and advertisers regain control of digital advertising, ushering in more transparency to deal with the ‘unknown delta’ of advertising budget that simply vanishes in the digital ad supply chain.  The discussion includes the need to address the disconnect between publishers and advertisers; how Adnuntius’s platform is giving publishers access to the SME market, traditionally dominated by Facebook and Google, via its self-service platform; the changing role of the media agency; and how advertisers in South East Asia are increasingly putting on pressure to increase transparency in the digital  marketingDirk  also discusses how Adnuntius is building publisher marketplaces in the region, starting with Indonesia, Thailand and Vietnam.   

NDA’s weekly podcast It’s Always Media Thursday returns, with NDA Editor Justin Pearse and Publisher Andy Oakes discussing developments in the digital media and marketing industry.Andy reveals details of his recent buttock enhancement operation, and we discuss the release of the quarterly Advertising Association/Warc Expenditure Report, the fast return of in-person industry events, business meetings in pubs rather than over Zoom and more. And this week's special guest popping in for a chat is Jen Antoniou, Account Director Seller, CTV for EMEA at Magnite discussing the amazing work being done by the Women In Programmatic Network. 

NDA has launched a four-part podcast series, Programmatic Under the Microscope, in association with Xandr.The first episode, Transparency, features Dora Michail-Clendinnen, Chief Strategy Officer at The Ozone Project, and Harvin Gupta ,Senior Director of Solutions Engineering at Xandr in conversation with NDA Editor Justin Pearse. Programmatic Under the Microscope is a series designed to get to the truth behind the key issues in the programmatic industry. In this episode, in a frank and forthright discussion, we discuss why transparency remains an issue two years since Mark Pritchard’s famous description of the digital media supply chain as murky at best and fraudulent at worst.The conversation ranges from identifying who has the responsibility to drive change in the ecosystem; the increased focus from advertisers on the issue; the impact of macro changes such as the deprecation of the third-party cookie; the problems with contracts, and more.

In a special edition of the NDA Meets podcast, NDA Editor Justin Pearse sat down with one of the advertising industry's most influential figures, Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital.He believes CTV advertising holds the potential for huge growth and will help "analog media start tapping into the addressable market". The only hurdle on its growth is talent, he says. "When the market is doubling in size, how do you find the right people?"The rise of first-party data is another huge opportunity but one of the biggest challenges for brands is that "the burden of history weighs them down due to legacy systems."He also discusses the need for "analog advertisers to move to the digital planet.""There is a world where there is growth and there is a world where is no growth. There's a world people look at the sky and there's a world where people look at their boots. The five holding company CEOs look at their boots," he says.

For the latest in our NDA Meets podcast series, we sit down with Stian Remaad, Co-founder and CEO of Adnuntius, to discuss how his platform addresses the issues facing the advertising industry in the post-cookie world.The conversation covers everything from the programmatic supply chain's inefficiencies to the role that Adnuntius will play for publishers and advertisers as we head toward Google finally scrapping the third-party cookie in Chrome.