New Digital Age

NDA's podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. Next up is Tom Greenlees, Head of Digital Media & Influencer Strategy at The Coca-Cola Company.Tom discusses how the role of media today is  "moving from functionality to effectiveness”.The conversation includes the changing role of agency relationships: "Agencies need to understand consumers more than ever before. Our partners need to understand an ever-growing Gen Z marketplace and how consumers want to engage with brands."And his role driving the changing role of influencer relations within Coca-Cola: "To increase the focus on long-term collaborations and partnerships and change the perception of influencers as only a paid-for media channel to focus more on partnerships. And the roles influencers play within the end-to-end framework for each campaign."Amid much more, we also find out why Tom is so excited about the development of the metaverse:  "At the moment there are a lot of brands doing it because it’s the latest thing and doing it wrong, which we can learn from. But it is going to be the new did playground for most brands."

New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of the NDA Meets podcast.The series will dig deep into the company to understand how this unique app is disrupting the market to add value to not only its users, but an entire ecosystem of drivers, advertisers, city partners, and more.We will be talking to executives at Waze, its users, partners, and advertisers to gain an in-depth understanding of the company and the problems it is solving.In episode one, Solving Traffic, we sit down with Waze UK Country Manager Ru Roberts.Roberts discusses Waze’s origins and the principles the app was built upon; the desire to have the “most robust, up-to-date, real-time map available”; how things have changed on the roads since the pandemic; the value of the data Waze offers to advertisers; how Waze is actually solving the issue of traffic; and more. 

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another gentle ramble through a week of a week in digital media and marketing.In a week that saw the triumph of the Women in Programmatic's standing-room-only International Women's Day event, we discuss the welcome return of industry events and our own upcoming NDA Heroes Awards programme.And Sally Laycock, CEO, Incubeta drops in for a guest appearance, discussing the industry's continued march back to normality, prompting much jealous discussion by Andy and Justin of Incubeta's beautiful Old Street HQ.

In this episode of the NDA Meets podcast, we sit down with industry veteran Nick Reid, SVP & MD EMEA, DoubleVerify.The conversation ranges from the rise of attention to take its place a new advertising currency and contextual targeting's role in a post-third-party cookie world to the evolution of brand safety into brand suitability and the threat of ad fraud in CTV advertising. 

The third edition of NDA’s four-part podcast series, Programmatic Under the Microscope, in association with Xandr, focuses on trends in omnichannel in programmatic advertising.In this episode, we're joined by Daniel Clayman, GM Northern Europe, Xandr and Charlie Glyn, Ad Technology Lead, Channel 4 to discuss what role programmatic advertising will play in brands’ omnichannel strategies in 2022.The frank and forthright discussion covers topics ranging from he biggest challenges around activation and measurement of omnichannel programmatic advertising to how relationships between advertisers, agencies and tech platforms need to evolve in 2022 to deliver this most effectively.

NDA has launched a new podcast series, Masters of Media talking to Media Directors to understand how brands are able to keep pace with the frenetic speed of development of media and its fragmentation across channels.To kick the series off, we sat down with Olya Dyachuk, Data Driven Media Director, Heineken.She believes that Media Directors today have to "think beyond media" to be able to effectively build and maintain relationshjps with consumers. In a wide ranging and honest interview, we discuss topics including how she ensures Heineken tells a consistent story across all digital media channels, the role of agencies, and the impact of the rise of the digitally-literate and experienced media director.

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes host another slick and highly-polished run through of a week in digital media and marketing.This week's show sadly once again features Andy's Train Talk segment but is saved by the guest appearance of two doyennes of the digital industry. Maria Cadbury, Director Of Strategic Partnerships, Say It Now and co-founder of networking and support group Digital Leading Ladies joins us to discuss the incredible work of the group and its upcoming industry trends report, soon to be serialised on NDA.Our other special guest is Ellie Edwards-Scott, Co-Founder, The Advisory Collective, who joins us to discuss the upcoming Brand Safety Summit, of which NDA is a media partner, making a welcome return to an in-person event in London in March.

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes fumble though another discussion of a week in digital media and marketing. We discuss the metaverse, yet more frenzied M&A activity and even more in-person meetings.And Justin gets called an old fart by special guest Sir Martin Sorrell, Chief Executive, S4 Capital. 

In the first It’s Always Media Thursday podcast of the year, Editor Justin Pearse and Publisher Andy Oakes take a look ahead at what the year may hold in media and marketing.We discuss the spiritual need to get back to the office after a festive week or two at home with the extended family, the January M&A rush and how the industry is slowly shaking itself out of its festive torpor.We're joined by special guest Lynn Lester, Events Director at The Drum to discuss the changing face of industry awards and events, The Drum's ambitious plans for 2022, and how to make sure you stand the best chance of picking up an award in one its awards programmes. 

In the final It's Always Media Thursday podcast of the year, Editor Justin Pearse and Publisher Andy Oakes take a celebratory look back at a year in media and marketing. We're joined by special guests Dan Brain, Co-Founder of Madfest and UK Editor-in-chief at Campaign Gideon Spanier to to discuss a resurgent year for the trade press, the changing role of events and the status of Home Alone as a Christmas film.