New Digital Age

In this episode of the NDA Meets podcast, we sit down with Diederick Ubels, Co-founder and CEO of location-based digital out-of-home platform Sage+Archer.The conversation explores the current state of digital out-of-home, the part that mobile and creative have to play in the future of the industry, and the opportunities presented by true automation of the medium, among other key talking points.

New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of NDA Meets.The series will dig deep into the company to understand how this unique company is disrupting the market to add value to not only its users but an entire ecosystem of drivers, advertisers, city partners and more. We will be talking to executives at Waze, its  users, partners, and advertisers to gain an in-depth understanding of how the company and the problems it is solving.In episode three, Drivers  we sit down with Waze UK Country Manager Ru Roberts and Amanda Mason,  Head Of Marketing, Roadchef. This episode discovers how drivers themselves make use of Waze and its unique functionality. Mason, talking as a Waze super user rather than a current advertiser, views Waze as a constant companion. “I use it all the time, even on day-to-day five-minute  journeys.  I put the key in the ignition, turn on the Waze app  and then start the engine. For me, it’s just part and parcel of driving.” The Waze community, explored in episode two of this series, is crucial to her experience. “ The data inputted from other drivers is invaluable to me to make my driving more efficient and the more I put in, the more I get out of it. I’m helping other users so why wouldn’t I want to contribute to the community by inputting information? We’re all one big community as road users.” It’s this community aspect for drivers that provides a potentially powerful opportunity for advertisers too she believes.“The community provides so much information that advertisers have really smart tools to communicate very cleverly  with consumers,” she said. “The more people input into Waze, the smarter the advertising can be.”

New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of NDA Meets. We will be talking to executives at Waze, its  users, partners, and advertisers to gain an in-depth understanding of how the company and the problems it is solving.In episode two, The Waze Community, we sit down with Waze UK Country Manager Ru Roberts to find out why the Community is the company’s secret sauce in how it delivers value to all members of its ecosystem.We discuss the vital role of the Waze Map Editors, a global community of volunteers that keep Waze’s maps up to date, in real time, to ensure the maps are rooted firmly in local knowledge and expertise.“It’s brand loyalty like I’ve never seen anywhere else. This donation of time is something I’ve never seen before,” says Roberts. “Map editors range from a high-flying finance executive in New York who edits to relax after work to people in retirement who like to contribute to their local community. But these are all people with genuine local knowledge.”And we find out how the Community also works with City Partners like Transport for London, as well as the advertisers who work with Waze.

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes take their weekly look at a week in digital media and marketing.We ponder why awards schemes always have entry extensions, why NDA won't be running boat parties in London, Andy's latest hockey injury, and the joy of diverse voices at industry events. And ahead of its hotly-anticipated return to real world events in London this week, we talk to Rob Rasko, President, The Brand Safety Summit.

NDA's podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. Next up is Tom Greenlees, Head of Digital Media & Influencer Strategy at The Coca-Cola Company.Tom discusses how the role of media today is  "moving from functionality to effectiveness”.The conversation includes the changing role of agency relationships: "Agencies need to understand consumers more than ever before. Our partners need to understand an ever-growing Gen Z marketplace and how consumers want to engage with brands."And his role driving the changing role of influencer relations within Coca-Cola: "To increase the focus on long-term collaborations and partnerships and change the perception of influencers as only a paid-for media channel to focus more on partnerships. And the roles influencers play within the end-to-end framework for each campaign."Amid much more, we also find out why Tom is so excited about the development of the metaverse:  "At the moment there are a lot of brands doing it because it’s the latest thing and doing it wrong, which we can learn from. But it is going to be the new did playground for most brands."

New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of the NDA Meets podcast.The series will dig deep into the company to understand how this unique app is disrupting the market to add value to not only its users, but an entire ecosystem of drivers, advertisers, city partners, and more.We will be talking to executives at Waze, its users, partners, and advertisers to gain an in-depth understanding of the company and the problems it is solving.In episode one, Solving Traffic, we sit down with Waze UK Country Manager Ru Roberts.Roberts discusses Waze’s origins and the principles the app was built upon; the desire to have the “most robust, up-to-date, real-time map available”; how things have changed on the roads since the pandemic; the value of the data Waze offers to advertisers; how Waze is actually solving the issue of traffic; and more. 

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another gentle ramble through a week of a week in digital media and marketing.In a week that saw the triumph of the Women in Programmatic's standing-room-only International Women's Day event, we discuss the welcome return of industry events and our own upcoming NDA Heroes Awards programme.And Sally Laycock, CEO, Incubeta drops in for a guest appearance, discussing the industry's continued march back to normality, prompting much jealous discussion by Andy and Justin of Incubeta's beautiful Old Street HQ.

In this episode of the NDA Meets podcast, we sit down with industry veteran Nick Reid, SVP & MD EMEA, DoubleVerify.The conversation ranges from the rise of attention to take its place a new advertising currency and contextual targeting's role in a post-third-party cookie world to the evolution of brand safety into brand suitability and the threat of ad fraud in CTV advertising. 

The third edition of NDA’s four-part podcast series, Programmatic Under the Microscope, in association with Xandr, focuses on trends in omnichannel in programmatic advertising.In this episode, we're joined by Daniel Clayman, GM Northern Europe, Xandr and Charlie Glyn, Ad Technology Lead, Channel 4 to discuss what role programmatic advertising will play in brands’ omnichannel strategies in 2022.The frank and forthright discussion covers topics ranging from he biggest challenges around activation and measurement of omnichannel programmatic advertising to how relationships between advertisers, agencies and tech platforms need to evolve in 2022 to deliver this most effectively.

NDA has launched a new podcast series, Masters of Media talking to Media Directors to understand how brands are able to keep pace with the frenetic speed of development of media and its fragmentation across channels.To kick the series off, we sat down with Olya Dyachuk, Data Driven Media Director, Heineken.She believes that Media Directors today have to "think beyond media" to be able to effectively build and maintain relationshjps with consumers. In a wide ranging and honest interview, we discuss topics including how she ensures Heineken tells a consistent story across all digital media channels, the role of agencies, and the impact of the rise of the digitally-literate and experienced media director.