In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another discussion of the ins and outs of a week in digital media and marketing.

In a busy week for real-world industry events, we celebrate the return of both Mediatel's Future of Brands event and the IAB's flagship Engage.

We're joined by special guest Marco Bertozzi, President EMEA, Whalar who talks about why influencer marketing is such a natural next step in a career defined by being on the front line of digital's evolution.

And we discuss the impossibility of being cynical about the return of Cannes Lions.

As he says: "Only the most cynical of people could have a problem with hanging out in Cannes after the last couple of years. It'll have a renewed vigour and the people going will have a lot of energy to be part of this immense real-life opportunity."