New Digital Age

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another discussion of the ins and outs of a week in digital media and marketing.In this week's episode, we discuss the joyful return of both Programmatic Pioneers and Cannes Lions. And why, despite the arrival of the Jubilee Line, Farringdon will never replace Soho as the heart of the industry. And we're joined by Ellie Edwards-Scott - Co-Founder - The Advisory Collective, to discuss the upcoming launch of Digital Women, a joint initiative from NDA and The Advisory Collective.Digital Women, a new title from the NDA stable, will be a place where women can discuss the particular issues that affect them in the digital industry. We'll be exploring areas like childcare, return to the office, and  dealing with the menopause, among many more.

New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of NDA Meets.The series will dig deep into the company to understand how this unique company is disrupting the market to add value to not only its users but an entire ecosystem of drivers, advertisers, city partners and more. We will be talking to executives at Waze, its  users, partners, and advertisers to gain an in-depth understanding of how the company and the problems it is solving.In episode four, Advertisers  we sit down with Ru Roberts, Waze and Emil Bielski MD UK, Croud.Roberts discusses why, for advertisers, Waze is positioned as an out  of home proposition.  “Waze is unique in its ;positioning. It’s digital but when using it you are fundamentally out of your home and our ad proposition is entirely  location based,” says Rpberts. “So you’ll only see ads when you are within the vicinity of that business or service.” It’s a positioning the strikes a chord with Bielski. “Location-based advertising is increasingly  important, especially with changes in consumer behaviour. Google searches with ‘near me’ appended to them have increased by 150% in the last two years”, he says. There’s also an increasing complexity, driven by things like hybrid working, about where people actually are. Which makes accurate data vital to gain insight about people’s behaviour.”The discussion makes fascinating listening on the changing face of advertising in today’s post-pandemic, digital-first world.

In the latest episode of the 'NDA Meets' podcast, we sit down with Paul Coggins, CEO of mobile ad specialists Adludio. The conversation covers the move away from tracking individuals, the value of metrics such as Cost per Engagement, and the future of the mobile ad experience, among other key industry issues.

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another discussion of the ins and outs of a week in digital media and marketing.In a busy week for real-world industry events, we celebrate the return of both Mediatel's Future of Brands event and the IAB's flagship Engage.We're joined by special guest Marco Bertozzi, President EMEA, Whalar who talks about why influencer marketing is such a natural next step in a career defined by being on the front line of digital's evolution.And we discuss the impossibility of being cynical about the return of Cannes Lions.As he says: "Only the most cynical of people could have a problem with hanging out in Cannes after the last couple of years. It'll have a renewed vigour and the people going will have a lot of energy to be part of this immense real-life opportunity."

NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Ross Sergeant, Head of Media at Asahi Europe.The discussion ranges from the importance of the rise of attention as a marketing metric to the changing role of digital agencies and why the metaverse is one of the most exciting new developments for brands in how they can engage with customers. 

The fourth and final edition of NDA’s four-part podcast series, Programmatic Under the Microscope, in association with Xandr, focuses the trend of advertisers taking more control over their supply decisions and the need for more differentiation and choice to keep the internet open and free. In this last episode, we’re joined by Mike Simpkins, Commercial Lead, Xandr, UK & Northern Europe, and Chris Kenna, CEO & Founder,  Brand Advance Group.  The result is an indepth and honest debate on how advertisers can ensure their media budgets are used to both drive commercial results and have a positive impact on wider society. "This is now a commercial imperative for advertisers. Your brand will disappear in the nest ten years if you're not selling to black people, gay people, disabled people," said Kenna.Kenna and Simpkins discuss how this change is happening, how advertisers can take the first steps, and how programmatic advertising itself can play a role. "Advertisers are acutely aware that they spend billions of dollars a year in advertising and that it has a material affect on society," said Simpkins. "There can be a positive change from things like how they support minority media and making sure their creative is diverse. There is no excuse now not to be doing this."

In this episode of the NDA Meets podcast, we sit down with Diederick Ubels, Co-founder and CEO of location-based digital out-of-home platform Sage+Archer.The conversation explores the current state of digital out-of-home, the part that mobile and creative have to play in the future of the industry, and the opportunities presented by true automation of the medium, among other key talking points.

New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of NDA Meets.The series will dig deep into the company to understand how this unique company is disrupting the market to add value to not only its users but an entire ecosystem of drivers, advertisers, city partners and more. We will be talking to executives at Waze, its  users, partners, and advertisers to gain an in-depth understanding of how the company and the problems it is solving.In episode three, Drivers  we sit down with Waze UK Country Manager Ru Roberts and Amanda Mason,  Head Of Marketing, Roadchef. This episode discovers how drivers themselves make use of Waze and its unique functionality. Mason, talking as a Waze super user rather than a current advertiser, views Waze as a constant companion. “I use it all the time, even on day-to-day five-minute  journeys.  I put the key in the ignition, turn on the Waze app  and then start the engine. For me, it’s just part and parcel of driving.” The Waze community, explored in episode two of this series, is crucial to her experience. “ The data inputted from other drivers is invaluable to me to make my driving more efficient and the more I put in, the more I get out of it. I’m helping other users so why wouldn’t I want to contribute to the community by inputting information? We’re all one big community as road users.” It’s this community aspect for drivers that provides a potentially powerful opportunity for advertisers too she believes.“The community provides so much information that advertisers have really smart tools to communicate very cleverly  with consumers,” she said. “The more people input into Waze, the smarter the advertising can be.”

New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of NDA Meets. We will be talking to executives at Waze, its  users, partners, and advertisers to gain an in-depth understanding of how the company and the problems it is solving.In episode two, The Waze Community, we sit down with Waze UK Country Manager Ru Roberts to find out why the Community is the company’s secret sauce in how it delivers value to all members of its ecosystem.We discuss the vital role of the Waze Map Editors, a global community of volunteers that keep Waze’s maps up to date, in real time, to ensure the maps are rooted firmly in local knowledge and expertise.“It’s brand loyalty like I’ve never seen anywhere else. This donation of time is something I’ve never seen before,” says Roberts. “Map editors range from a high-flying finance executive in New York who edits to relax after work to people in retirement who like to contribute to their local community. But these are all people with genuine local knowledge.”And we find out how the Community also works with City Partners like Transport for London, as well as the advertisers who work with Waze.

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes take their weekly look at a week in digital media and marketing.We ponder why awards schemes always have entry extensions, why NDA won't be running boat parties in London, Andy's latest hockey injury, and the joy of diverse voices at industry events. And ahead of its hotly-anticipated return to real world events in London this week, we talk to Rob Rasko, President, The Brand Safety Summit.