New Digital Age

The It’s Always Media Thursday podcast returns after a summer break, with Editor Justin Pearse and Publisher Andy Oakes rambling through a week in digital media and marketing.As the industry gets back into full swing, we're joined by special guests Fiona Salmon, Vice President of Global Partnerships, Captify; and Gideon Spanier, UK Editor-in-Chief of Campaign and Editorial Director of PodPod.Gideon discusses the thinking behind the upcoming launch of PodPod, a title dedicated to podcasts as a content and advertising platform and why he's optimistic about the ad industry's fortunes despite a looming economic downturn. Fiona celebrates the return of industry networking, the further global expansion of Captify and introduces a new strand on IAMT, What's On The Desk.

What does the role of Head of Digital or Digital Director at a brand mean today? In world where the phrase 'everything is digital now' is commonplace, what advantage does such a dedicated role give to brands trying to navigate the frenetic and fragmented digital landscape to get closer to their customers?NDA's new podcast series Digital Leaders meets Heads of Digital, Digital Directors and Chief Digital Officers at brands to find out what the role means today and how they're using digital to get closer to their customers.To launch the series, we meet up with Rhea Fox, Digital Director, Paperchase. "The confusion around the role is significant. I get invited to ecommerce conferences, CMO conferences, IT conferences It can be hard to know where you belong in this role," says Fox. "And I'd say you belong in all these worlds, as a digital leader role is about driving digital growth and revenue. To do that. you need to identify the big strategic goals and the daily optimisation that enables that to happen. It's only by taking bird's eye view, end to end that you can do that."The discussion discover exactly how she does that and examines what the role means for brands' ability to engage more effectively with their customers. 

For the latest in our NDA Meets podcast series, we chat with Ryan Afshar, Head of Addressability, UK, at LiveRamp and Terry Hornsby, Group Digital Director, at Reach plc.The discussion covers the evolution of ‘people-based’ marketing, the rise of authenticated first-party data and the numerous challenges facing publishers in 2022.(Please note, this podcast was recorded prior to Google’s announcement on 27 July regarding the extended deadline for cookie deprecation to 2024.)

In the latest episode of the 'NDA Meets' podcast, we sit down with Carl White, Co-founder and Group CEO of identity-free targeting specialists Nano Interactive. The discussion covers the benefits of ID-free targeting for advertisers, publishers, and consumers; how ID-free advertising can be measured and attributed; the attention economy; and more.

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another discussion of the ins and outs of a week in digital media and marketing.In this week's episode, we discuss the joyful return of both Programmatic Pioneers and Cannes Lions. And why, despite the arrival of the Jubilee Line, Farringdon will never replace Soho as the heart of the industry. And we're joined by Ellie Edwards-Scott - Co-Founder - The Advisory Collective, to discuss the upcoming launch of Digital Women, a joint initiative from NDA and The Advisory Collective.Digital Women, a new title from the NDA stable, will be a place where women can discuss the particular issues that affect them in the digital industry. We'll be exploring areas like childcare, return to the office, and  dealing with the menopause, among many more.

New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of NDA Meets.The series will dig deep into the company to understand how this unique company is disrupting the market to add value to not only its users but an entire ecosystem of drivers, advertisers, city partners and more. We will be talking to executives at Waze, its  users, partners, and advertisers to gain an in-depth understanding of how the company and the problems it is solving.In episode four, Advertisers  we sit down with Ru Roberts, Waze and Emil Bielski MD UK, Croud.Roberts discusses why, for advertisers, Waze is positioned as an out  of home proposition.  “Waze is unique in its ;positioning. It’s digital but when using it you are fundamentally out of your home and our ad proposition is entirely  location based,” says Rpberts. “So you’ll only see ads when you are within the vicinity of that business or service.” It’s a positioning the strikes a chord with Bielski. “Location-based advertising is increasingly  important, especially with changes in consumer behaviour. Google searches with ‘near me’ appended to them have increased by 150% in the last two years”, he says. There’s also an increasing complexity, driven by things like hybrid working, about where people actually are. Which makes accurate data vital to gain insight about people’s behaviour.”The discussion makes fascinating listening on the changing face of advertising in today’s post-pandemic, digital-first world.

In the latest episode of the 'NDA Meets' podcast, we sit down with Paul Coggins, CEO of mobile ad specialists Adludio. The conversation covers the move away from tracking individuals, the value of metrics such as Cost per Engagement, and the future of the mobile ad experience, among other key industry issues.

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another discussion of the ins and outs of a week in digital media and marketing.In a busy week for real-world industry events, we celebrate the return of both Mediatel's Future of Brands event and the IAB's flagship Engage.We're joined by special guest Marco Bertozzi, President EMEA, Whalar who talks about why influencer marketing is such a natural next step in a career defined by being on the front line of digital's evolution.And we discuss the impossibility of being cynical about the return of Cannes Lions.As he says: "Only the most cynical of people could have a problem with hanging out in Cannes after the last couple of years. It'll have a renewed vigour and the people going will have a lot of energy to be part of this immense real-life opportunity."

NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Ross Sergeant, Head of Media at Asahi Europe.The discussion ranges from the importance of the rise of attention as a marketing metric to the changing role of digital agencies and why the metaverse is one of the most exciting new developments for brands in how they can engage with customers. 

The fourth and final edition of NDA’s four-part podcast series, Programmatic Under the Microscope, in association with Xandr, focuses the trend of advertisers taking more control over their supply decisions and the need for more differentiation and choice to keep the internet open and free. In this last episode, we’re joined by Mike Simpkins, Commercial Lead, Xandr, UK & Northern Europe, and Chris Kenna, CEO & Founder,  Brand Advance Group.  The result is an indepth and honest debate on how advertisers can ensure their media budgets are used to both drive commercial results and have a positive impact on wider society. "This is now a commercial imperative for advertisers. Your brand will disappear in the nest ten years if you're not selling to black people, gay people, disabled people," said Kenna.Kenna and Simpkins discuss how this change is happening, how advertisers can take the first steps, and how programmatic advertising itself can play a role. "Advertisers are acutely aware that they spend billions of dollars a year in advertising and that it has a material affect on society," said Simpkins. "There can be a positive change from things like how they support minority media and making sure their creative is diverse. There is no excuse now not to be doing this."