New Digital Age

NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Richard Bettinson, Senior Director, Media & Insight at Hilton.

NDA has launched a new podcast series, talking to CTOs at agencies to understand the meaning of the role today, especially how such individual's help select and maintaining the huge number of tech partners agencies now work with. First up is Ross Barnes, Global CTO at The&Partnership. We discuss how tech companies stand the best chance of getting Ross's attention to get their tech solution adopted by the agency and used by its clients, why he always wants a product person present in a pitch not just a saleperson, a CTO's role in guiding in-housing decisions by clients, and the opportunities and challenges of first-party data."I’m keen to build enterprise-level solutions for my agency and our clients. To sell into someone like me yoy need to focus on the business benefits not the ‘whiz bang’ shiny elements of the technology, In this role you need to be a professional cynic," he says. Recently diagnosed with ADHD, he also discusses the need for the industry to hold itself more accountable on issues of diversity. 

NDA Editor Justin Pearse and Publisher Andy Oakes take their weekly-ish ramble through another week in digital media and marketing.We discuss NDA's arrival in Manchester with out Trinity Lunch North event, why Andy ran out of petrol on the sausage-roll fuelled journey to Manchester, and the brilliance of both the Alliance of Independent Publishers and Mediatel's Future of Media events.This week's special guest, Charlie Curtis. MD, Moriati Recruitment discusses the biggest oppoortunites and challenges around talent and recruitment in our industry. Charlies also reveals the shocking news of the closure of a legendary media Soho drinking hole.

NDA Editor Justin Pearse and Publisher Andy Oakes take their weekly shuffle through another seven days in Digital media and marketing. The discussion ranges from Mindshare's Huddle event to Andy's latest illness before we welcome this week's special guest,  Matt Barash, Senior Vice President, Americas + Global Publishing at Index Exchange live from Dmexco.Adtech veteran Matt gives us his unique view of the German trade show, one of the industry's key flagship events."We're at an inflection point as an industry and although the show this year feels a bit different, companies that matter and are relevant are all present, he says. "It's still an essential part of the annual global industry world tour. We're at a pivotal moment in this industry and Dmexco's a great place to keep trying to work out if this is an evolution or a revolution."

 Programmatic Stars is a podcast talking to leaders at brands who have responsibility for delivering programmatic advertising for their company. In the first episode, we sit down with Sharmeen Lalani-Fade, Global Category Lead Online Media & Data at pharmaceutical giant Bayer.The discussion ranges from how in-housing by advertisers can lead to better, more productive relationships with agencies to why billing is often the biggest issue to be overcome in programmatic when it comes to areas like transparency.She also calls for further collective industry action on its environmental impact. "We have a client council with WPP to push sustainability. We need to reduce our omissions and advertisers need to align for the greater good," she says. "I’d like to see an alignment across the industry to address this issue. It’s a space where we can and should form alliances to address it."

The It’s Always Media Thursday podcast returns after a summer break, with Editor Justin Pearse and Publisher Andy Oakes rambling through a week in digital media and marketing.As the industry gets back into full swing, we're joined by special guests Fiona Salmon, Vice President of Global Partnerships, Captify; and Gideon Spanier, UK Editor-in-Chief of Campaign and Editorial Director of PodPod.Gideon discusses the thinking behind the upcoming launch of PodPod, a title dedicated to podcasts as a content and advertising platform and why he's optimistic about the ad industry's fortunes despite a looming economic downturn. Fiona celebrates the return of industry networking, the further global expansion of Captify and introduces a new strand on IAMT, What's On The Desk.

What does the role of Head of Digital or Digital Director at a brand mean today? In world where the phrase 'everything is digital now' is commonplace, what advantage does such a dedicated role give to brands trying to navigate the frenetic and fragmented digital landscape to get closer to their customers?NDA's new podcast series Digital Leaders meets Heads of Digital, Digital Directors and Chief Digital Officers at brands to find out what the role means today and how they're using digital to get closer to their customers.To launch the series, we meet up with Rhea Fox, Digital Director, Paperchase. "The confusion around the role is significant. I get invited to ecommerce conferences, CMO conferences, IT conferences It can be hard to know where you belong in this role," says Fox. "And I'd say you belong in all these worlds, as a digital leader role is about driving digital growth and revenue. To do that. you need to identify the big strategic goals and the daily optimisation that enables that to happen. It's only by taking bird's eye view, end to end that you can do that."The discussion discover exactly how she does that and examines what the role means for brands' ability to engage more effectively with their customers. 

For the latest in our NDA Meets podcast series, we chat with Ryan Afshar, Head of Addressability, UK, at LiveRamp and Terry Hornsby, Group Digital Director, at Reach plc.The discussion covers the evolution of ‘people-based’ marketing, the rise of authenticated first-party data and the numerous challenges facing publishers in 2022.(Please note, this podcast was recorded prior to Google’s announcement on 27 July regarding the extended deadline for cookie deprecation to 2024.)

In the latest episode of the 'NDA Meets' podcast, we sit down with Carl White, Co-founder and Group CEO of identity-free targeting specialists Nano Interactive. The discussion covers the benefits of ID-free targeting for advertisers, publishers, and consumers; how ID-free advertising can be measured and attributed; the attention economy; and more.