In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes are back with their tradition shuffle through a week in digital media and marketing.
This week we're joined by three of the driving forces behind some of our industry's best events to discuss the outlook for events in 2023.
Stepping virtually into the NDA podcast studio are Madfest Co-Founder Ian Houghton, Adweek Sales Director Lynne Ault, and Steven Scaffardi, Head of Mediatel Events.
We talk about the future of virtual elements of physical industry events, how the enforced-innovation of the pandemic years supercharged the events industry, and the changing attractions for both attendees and advertisers.
And we play the first-ever remote [Andy]-controlled version of IAMT's famous What's On the Desk.
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