New Digital Age

NDA’s weekly podcast It’s Always Media Thursday returns, with NDA Editor Justin Pearse and Publisher Andy Oakes discussing developments in the digital media and marketing industry.Andy reveals details of his recent buttock enhancement operation, and we discuss the release of the quarterly Advertising Association/Warc Expenditure Report, the fast return of in-person industry events, business meetings in pubs rather than over Zoom and more. And this week's special guest popping in for a chat is Jen Antoniou, Account Director Seller, CTV for EMEA at Magnite discussing the amazing work being done by the Women In Programmatic Network. 

NDA has launched a four-part podcast series, Programmatic Under the Microscope, in association with Xandr.The first episode, Transparency, features Dora Michail-Clendinnen, Chief Strategy Officer at The Ozone Project, and Harvin Gupta ,Senior Director of Solutions Engineering at Xandr in conversation with NDA Editor Justin Pearse. Programmatic Under the Microscope is a series designed to get to the truth behind the key issues in the programmatic industry. In this episode, in a frank and forthright discussion, we discuss why transparency remains an issue two years since Mark Pritchard’s famous description of the digital media supply chain as murky at best and fraudulent at worst.The conversation ranges from identifying who has the responsibility to drive change in the ecosystem; the increased focus from advertisers on the issue; the impact of macro changes such as the deprecation of the third-party cookie; the problems with contracts, and more.

In a special edition of the NDA Meets podcast, NDA Editor Justin Pearse sat down with one of the advertising industry's most influential figures, Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital.He believes CTV advertising holds the potential for huge growth and will help "analog media start tapping into the addressable market". The only hurdle on its growth is talent, he says. "When the market is doubling in size, how do you find the right people?"The rise of first-party data is another huge opportunity but one of the biggest challenges for brands is that "the burden of history weighs them down due to legacy systems."He also discusses the need for "analog advertisers to move to the digital planet.""There is a world where there is growth and there is a world where is no growth. There's a world people look at the sky and there's a world where people look at their boots. The five holding company CEOs look at their boots," he says.

For the latest in our NDA Meets podcast series, we sit down with Stian Remaad, Co-founder and CEO of Adnuntius, to discuss how his platform addresses the issues facing the advertising industry in the post-cookie world.The conversation covers everything from the programmatic supply chain's inefficiencies to the role that Adnuntius will play for publishers and advertisers as we head toward Google finally scrapping the third-party cookie in Chrome.

For the latest in our NDA Meets podcast series, we sit down with Amy Williams, Founder and CEO of Good-Loop, and founding member of The Conscious Advertising Network."There's been a huge rise in purposeful marketing and brands' desire to do good and adtech kind of missed the memo on that," she says.She discusses what the digital ad industry needs to do to address the potential harm it can wreak on the planet, especially with programmatic advertising especially culpable for its share of the 2% of the internet's total carbon footprint, itself larger than that oif the airline industry.

For the latest in our NDA Meets podcast series, we sit down with Mikal Rohde, Founder, Adnuntius to discuss why his platform is the answer to programmatic’s issues around cost and transparency.The conversation ranges from how to deal with the problem of the “the unknown delta”, identified by ISBA which forms around one-third of programmatic supply chain costs to changing publisher and advertiser relationships as technological solutions such as Adnuntius enable direct connections between the two.

NDA’s weekly podcast It’s Always Media Thursday returns, with NDA Editor Justin Pearse and Publisher Andy Oakes discussing the comings and goings in the digital media and marketing industry.In this week’s episode we discuss the Ozy Media scandal, networking with the Independent Publishers Alliance, Sir Martin Sorrell and more.And we’re joined by IAB CEO Jon Mew to talk Soho lunching, Grayson Perry, and the latest ad spend update that saw UK digital ad spend jump to £10.5bn in the first half of the year.

After a short summer break, NDA’s weekly podcast It’s Always Media Thursday returns, with NDA Editor Justin Pearse and Publisher Andy Oakes discussing developments in the digital media and marketing industry.The post It’s Always Media Thursday podcast: OOH, back to the office and special guest Zeotap’s Matt Barash appeared first on New Digital Age.

In this week’s episode we […]The post It’s Always Media Thursday: The recruitment boom or talent shortage, the Gubbins effect, holidays and a special guest appeared first on New Digital Age.