In this episode of NDA Meets, NDA Editor Justin Pearse sits down with Dean Weaving, Head of Display, Video & Social at Deliveroo, and Adit Abhyankar, CEO at Ad-Lib.io to discuss the collaborative relationship behind the brand's hyper-local marketing campaigns.
The resulting conversation offers a great example of how true collaboration between an advertiser and a tech platform yields incredible results for both, and the consumer at the other end.
The conversation covers subjects including hyper-local marketing, the challenges in the production and execution in hundreds or thousands of different creative executions, and the organisational changes needed for real time advertising.
New Digital Age