AI Marketing

If you have low engagement on your social posts then this is a must-listen. Aaron Eisman walks us through how to increase engagement on Twitter, Facebook and Instagram.  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Spredfast FINAL QUESTION 2. Who is the most influential person in marketing today? Nike Aaron Eisman  BIO: Social Media Expert with 6+ years of experience working with Turner Sports, Bleacher Report and the NFL.

Owen Video needs no introduction to those following video marketing. But if you're not familiar, Owen is one of the most prolific advocates of using video to help market your business. Listen in as we discuss how to use video to create awareness and sales.    FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Voice Automation (alexa) FINAL QUESTION 2. Who is the most influential person in marketing today? Elon Musk   Key takeaway or call to action (what are you promoting? Your book, website, company, etc.) * Get a Free Course - TheVideoMarketingSchool.com Owen's Bio:    Owen Video builds YouTube Channels for Business & Industry Leaders. He is widely known for his high-energy Live Streams and his action packed YouTube Videos. He’s a well known personality and event Emcee at Conferences such as Vidsummit LA, Video Marketing World TX, and Power of Video in Ireland. Owen is a cancer survivor and lives everyday at full power in San Diego, CA with his wife and 4 children - The Chitlins. 

If you run or want to run a subscription model business then this is the show for you. Listen to what Robbie has to say, I promise you'll leave a lot wiser about subscription and membership models.    FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend my latest is "streamyard" for livestreaming to multiple sites concurrently FINAL QUESTION 2. Who is the most influential person in marketing today? David Aaker (who has a new book out too)   Key Takeaway: Buy Robbie's book at the Amazon Book store – The Forever Transaction – How to build a subscription model that is compelling BIO: Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a consulting firm that helps companies excel in the Membership Economy and a subject matter expert on membership models and subscription pricing. Her first book, The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, is an international bestseller, and her widely anticipated The Forever Transaction is now available. Her clients have included Microsoft, the Wall Street Journal and Electronic Arts as well as over 100 other membership economy organizations. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Robbie has been quoted in or written articles for major media outlets, including Harvard Business Review, The New York Times and the Wall Street Journal. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. Go to http://www.robbiekellmanbaxter.com/audience for audience goodies

Austin Luliano admits that he made some less than ideal moves and lost everything. In fact he was down to his last 43 cents. Learn how he turned it all around using livestreaming and created a 7 figure business.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Mindset > any technology FINAL QUESTION 2. Who is the most influential person in marketing today? GaryVaynerchuck or GallowBoob Takeaway: website and free training social.austiniuliano.com Bio Went from homeless sleeping out my car with 43 cents to my name to one of the fastest growing live streaming influencers and built a 6 figure consulting business.

Russell Nohelty discusses how to build an audience from scratch. He has a very unique approach and I can’t wait for you to hear from him.  Final Two Questions: What is the hottest digital marketing technology that you are using or want to use? I am really old school. I don't use a lot of tech. I still think email is the hottest digital marketing technology out there. Key Takeaway: I have a free audience building webinar at www.thecompletecreative.com/audience  How do people get a hold of you? russell@wanttobepress.com    Who are you learning from in Sales or Marketing Today?  Seth Godin & Russel Brunson & James Wedmore   Bio: Russell Nohelty is a USA Today Bestselling author, speaker, and six-figure creative entrepreneur. He’s raised over $170,000 on Kickstarter, built a mailing list of over 20,000 people, and exhibited at more than 150 events since 2016. Now, he teaches creatives how to lead a complete and successful life through his teaching academy and podcast The Complete Creative, www.thecompletecreative.com.

Today joining me is John Vuong, we’re going to discuss building relationships with your customer base: Some of the questions include: What do you mean by building relationships? Is it like dating them? How do you build relationships at scale? FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I love Ahrefs for amazing link analysis. FINAL QUESTION 2. Who is the most influential person in marketing today? Seth Godin Bio: John Vuong is the owner and founder of Local SEO Search. He helps small and medium-sized businesses rank on Google and dominate their local market. John puts a strong emphasis on relationships and treats his client’s like family, wanting to not only help them rank but to help their business grow and succeed.

Today joining me is Lucy Rendler-Kaplan from Arkay Marketing & PR and we’re going to discuss one of my favorite topics, how to use social media during this lockdown to increase business or to avoid making mistakes that can kill our business.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I'm such a native user...but if I HAD to pick: Sprout Social, for their reporting features FINAL QUESTION 2. Who is the most influential person in marketing today? Many women inspire me daily   6 Key Social Media Trends to Watch in 2020 https://www.socialmediatoday.com/news/6-key-social-media-trends-to-watch-in-2020/568481/ Bio: Lucy Rendler-Kaplan is a marketing & PR veteran, with over 17 years of experience in product launches, R&D, field marketing management, public relations and social media marketing. Both in-house and as a consultant, Lucy has created, developed and managed marketing projects for organizations including: Red Bull North America, ONE Coconut Water, Camel, Lipton and Ethos Water, to name a few. In 2013, Lucy left corporate America to work as a consultant, focusing on small businesses and start-ups to design effective social media and marketing strategies to jump start brand growth, in addition to strategic business development efforts, she directs media relations, branding, advertising and website development. As a social media consultant, Lucy works with companies in auditing their current social media efforts and creating a comprehensive social media strategy that aligns company-wide objectives through social business practices.

In my discussion with Doc Williams we discuss how to create a signature product or service that sells. Doc lays out a great plan for you to follow in order to create, launch and sell a unique product. If you ever thought about launching a product or service, this is a must listen episode.     Two Final Questions: What is the hottest digital marketing technology that you are using or want to use? Lens Studio on SNAP  Who are you learning from in Sales or Marketing Today?  Jasmine Starr Key Takeaway: Scheduling a free 15 minute discovery call, where I can assess the next steps for your brand.  How do people get a hold of you? www.Brandfactoryinc.com free assessment and discovery call   Bio: I'm a solution architect who specializes in helping entrepreneurs build actionable goals, develop strategies, and level up in their business.

Today joining me is Scott Aaron, who is a coach and mentor. I brought Scott on to the show to discuss LinkedIn strategies for maintaining and even growing your business during a pandemic.    Two Final Questions: 1. What is the hottest digital marketing technology that you are using or want to use? Repurpose.io (Workflow repurposing $20 a month), otter.io $10 a month 2. Who is the most influential person in Marketing Today?  Simon Sinek Bio: internationally acclaimed and award-winning online marketer, best selling author, top podcaster and speaker, Scott Aaron, is the go-to specialist when it comes to converting traffic, establishing connections, creating income using LinkedIn and building personal brands. Scott is passionate about helping fellow entrepreneurs achieve success while building their own network organically and without complicated and costly marketing tactics. His program has helped thousands of entrepreneurs and individuals experience explosive growth following his program LinkedIn Leads Accelerator. People-focused and result-driven, Scotts strategic approach to teaching others how to create wealth online and organic traffic is the game changer when it comes to competing in a saturated digital world.

Today joining me is Sean Sheppard of growth X I brought Sean on to the show to discuss How to generate revenue right now. Sean lays out 6 steps to getting organized and fixated on generating revenue. Unique Growth Strategy: How to generate revenue now Orient yourself around the problem right now first What do I need to do to survive? Put together a market milestone – reverse funnel Build an initial customer profile for right now on a use case you can crush right now – focus on fit – do they have the need – focus on the problem 25 words or less, can you construct a value hypothesis around that problem in repeatable way. Tell me what you think? Less work How to monetize it? Fastest and easiest way to do business together. Make it as easy as possible – reduce funnel friction and keep it easy Outreach and execution – construct a campaign – target people at the top of your funnel – email, phone scripts and talking scripts and other channels. Two Final Questions: What is the hottest digital marketing technology that you are using or want to use? Xfinity video search   Who is the most influential person in Sales or Marketing Today?  Dr. Neil Rackham – Andy Paul’s James Clear, Ryan Holiday To hire Sean or his team to help commercialize new innovations or find product - market fit, email him at sean@growthx.com   Bio: Sean is a serial entrepreneur VC and co-founder of GrowthX and GrowthX Academy, with three successful exits, who has successfully grown dozens of early-stage companies across a wide variety of products and markets. He was recently named the #2 Online Growth Marketing Influencer and contributor at The Huffington Post. He lectures at London Business School and The Owen School of Management at Vanderbilt among others. He’s now committed to working with countries, companies, entrepreneurs and those who want to work with them on building startup ecosystems and developing the next generation of leaders for the innovation economy.