AI Marketing

Today we're going to talk about implementing humanistic marketing practices. And joining me today is Justin Foster and Emily Sikorsky. So when we talk about humanistic marketing practices and going deep within to figure out who you are - what your brand is and what it represents, how do you do that? FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Sprinklr FINAL QUESTION 2. Who is the most influential person in marketing today? Christopher Lochhead BIO Like chicken and waffles, branding strategists and Root + River co-founders Emily Soccorsy and Justin Foster are a speaking duo who have the itjust- works factor. The two each have their own acoustic sound as presenters, but together, they make music they couldn't alone. Their speeches play out like a compelling dialogue unfolding in real-time. With more than 50 speaking engagements and podcast interviews under their belts, they are able to create a collaboration-in-action experience to capture the minds and hearts of those who are listening.

Today, we have Chris Dickey from visibly, and he's going to talk about how you can bring more visibility to your brand, especially on search engines. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I love Keywords Everywhere (Chrome Plugin) FINAL QUESTION 2. Who is the most influential person in marketing today? Rand Fishkind Key Takeaway We have a new Whitepaper on the subject (The Ultimate Guide to Search Engine Visibility) and recently made available a new search tool (it's free) called "Visably" BIO: Chris has a resume that spans publishing, in-house marketing direction, public relations, and software development. Chris is the Owner + Founder of Purple Orange Brand Communications, a PR agency that specializes in outdoor and active lifestyle brands. Chris started exploring the intersection of search engine marketing and public relations using his agency clients as the guinea pig. Chris started by having his agency audit targeted search results for PR opportunities, eventually scaling that strategy to win over large swaths of highly valuable organic search results for his clients, using PR tactics. In 2019 Chris took this strategy a step further by founding Visably – a new marketing / PR SaaS platform that audits search results for brand mentions, and provides an analysis of website's "channel" for further segmentation and list building (so PR practitioners can extract clean mediaonly lists out of the keyword data). Visably is currently free to use and in beta format: https://visably.com

If you have low engagement on your social posts then this is a must-listen. Aaron Eisman walks us through how to increase engagement on Twitter, Facebook and Instagram. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Spredfast FINAL QUESTION 2. Who is the most influential person in marketing today? Nike Aaron Eisman BIO: Social Media Expert with 6+ years of experience working with Turner Sports, Bleacher Report and the NFL.

Owen Video needs no introduction to those following video marketing. But if you're not familiar, Owen is one of the most prolific advocates of using video to help market your business. Listen in as we discuss how to use video to create awareness and sales. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Voice Automation (alexa) FINAL QUESTION 2. Who is the most influential person in marketing today? Elon Musk Key takeaway or call to action (what are you promoting? Your book, website, company, etc.) * Get a Free Course - TheVideoMarketingSchool.com Owen's Bio: Owen Video builds YouTube Channels for Business & Industry Leaders. He is widely known for his high-energy Live Streams and his action packed YouTube Videos. He's a well known personality and event Emcee at Conferences such as Vidsummit LA, Video Marketing World TX, and Power of Video in Ireland. Owen is a cancer survivor and lives everyday at full power in San Diego, CA with his wife and 4 children - The Chitlins.

If you run or want to run a subscription model business then this is the show for you. Listen to what Robbie has to say, I promise you'll leave a lot wiser about subscription and membership models. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend my latest is "streamyard" for livestreaming to multiple sites concurrently FINAL QUESTION 2. Who is the most influential person in marketing today? David Aaker (who has a new book out too) Key Takeaway: Buy Robbie's book at the Amazon Book store – The Forever Transaction – How to build a subscription model that is compelling BIO: Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a consulting firm that helps companies excel in the Membership Economy and a subject matter expert on membership models and subscription pricing. Her first book, The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, is an international bestseller, and her widely anticipated The Forever Transaction is now available. Her clients have included Microsoft, the Wall Street Journal and Electronic Arts as well as over 100 other membership economy organizations. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Robbie has been quoted in or written articles for major media outlets, including Harvard Business Review, The New York Times and the Wall Street Journal. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. Go to http://www.robbiekellmanbaxter.com/audience for audience goodies

Austin Luliano admits that he made some less than ideal moves and lost everything. In fact he was down to his last 43 cents. Learn how he turned it all around using livestreaming and created a 7 figure business. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Mindset > any technology FINAL QUESTION 2. Who is the most influential person in marketing today? GaryVaynerchuck or GallowBoob Takeaway: website and free training social.austiniuliano.com Bio Went from homeless sleeping out my car with 43 cents to my name to one of the fastest growing live streaming influencers and built a 6 figure consulting business.

Russell Nohelty discusses how to build an audience from scratch. He has a very unique approach and I can't wait for you to hear from him. Final Two Questions: What is the hottest digital marketing technology that you are using or want to use? I am really old school. I don't use a lot of tech. I still think email is the hottest digital marketing technology out there. Key Takeaway: I have a free audience building webinar at www.thecompletecreative.com/audience How do people get a hold of you? russell@wanttobepress.com Who are you learning from in Sales or Marketing Today? Seth Godin & Russel Brunson & James Wedmore Bio: Russell Nohelty is a USA Today Bestselling author, speaker, and six-figure creative entrepreneur. He's raised over $170,000 on Kickstarter, built a mailing list of over 20,000 people, and exhibited at more than 150 events since 2016. Now, he teaches creatives how to lead a complete and successful life through his teaching academy and podcast The Complete Creative, www.thecompletecreative.com.

Today joining me is John Vuong, we're going to discuss building relationships with your customer base: Some of the questions include: What do you mean by building relationships? Is it like dating them? How do you build relationships at scale? FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I love Ahrefs for amazing link analysis. FINAL QUESTION 2. Who is the most influential person in marketing today? Seth Godin Bio: John Vuong is the owner and founder of Local SEO Search. He helps small and medium-sized businesses rank on Google and dominate their local market. John puts a strong emphasis on relationships and treats his client's like family, wanting to not only help them rank but to help their business grow and succeed.

Today joining me is Lucy Rendler-Kaplan from Arkay Marketing & PR and we're going to discuss one of my favorite topics, how to use social media during this lockdown to increase business or to avoid making mistakes that can kill our business. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I'm such a native user...but if I HAD to pick: Sprout Social, for their reporting features FINAL QUESTION 2. Who is the most influential person in marketing today? Many women inspire me daily 6 Key Social Media Trends to Watch in 2020 https://www.socialmediatoday.com/news/6-key-social-media-trends-to-watch-in-2020/568481/ Bio: Lucy Rendler-Kaplan is a marketing & PR veteran, with over 17 years of experience in product launches, R&D, field marketing management, public relations and social media marketing. Both in-house and as a consultant, Lucy has created, developed and managed marketing projects for organizations including: Red Bull North America, ONE Coconut Water, Camel, Lipton and Ethos Water, to name a few. In 2013, Lucy left corporate America to work as a consultant, focusing on small businesses and start-ups to design effective social media and marketing strategies to jump start brand growth, in addition to strategic business development efforts, she directs media relations, branding, advertising and website development. As a social media consultant, Lucy works with companies in auditing their current social media efforts and creating a comprehensive social media strategy that aligns company-wide objectives through social business practices.

In my discussion with Doc Williams we discuss how to create a signature product or service that sells. Doc lays out a great plan for you to follow in order to create, launch and sell a unique product. If you ever thought about launching a product or service, this is a must listen episode. Two Final Questions: What is the hottest digital marketing technology that you are using or want to use? Lens Studio on SNAP Who are you learning from in Sales or Marketing Today? Jasmine Starr Key Takeaway: Scheduling a free 15 minute discovery call, where I can assess the next steps for your brand. How do people get a hold of you? www.Brandfactoryinc.com free assessment and discovery call Bio: I'm a solution architect who specializes in helping entrepreneurs build actionable goals, develop strategies, and level up in their business.