I bet most marketers don't consider the power of audio when branding your organization. But Jodi Krangle does. Listen to our episode as she explains why and how you need to strongly consider the impact audio has on your customers.
Hottest Digital Marketing Tool
This is going to sound trite, but Gmail. Seriously. I use it all day every day for keeping track of clients, it has extensions, I can snooze things to appear at future dates as a reminder... I'm sure
Who is the most influential person in marketing today?
Donald Miller (Storybrand) (Though Seth Godin is the more obvious answer. ;) )
Key takeaway
I have an audio branding strategy download here: www.voiceoversandvocals.com/audio-branding-strategy/ - that will give folks 5 tips to help them get started with an audio branding strategy. I'm not selling anything (well, I am demonstrating my voice in all of this, of course - but I'm only a small part of that audio branding idea. :) ). That's a download given out when someone signs up for my newsletter to get updates on my Audio Branding Podcast. It also gives them access to a resource called The Studio that has snippets of my guest interviews no one else hears, pdf downloads, videos and discounts from my guests. I can give you access to this to check out, if you'd like. And I'm happy to pass along the pdf download for you to check out first too.
BIO:
Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She’s also a singer and in 2015, she put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she’s learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing. For more information on that podcast, visit audiobrandingpodcast.com and for more information on Jodi, visit voiceoversandvocals.com .