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AI Marketing

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May 5, 2020 • 54min

How to Build an Audience from Scratch

Russell Nohelty discusses how to build an audience from scratch. He has a very unique approach and I can’t wait for you to hear from him.  Final Two Questions: What is the hottest digital marketing technology that you are using or want to use? I am really old school. I don't use a lot of tech. I still think email is the hottest digital marketing technology out there. Key Takeaway: I have a free audience building webinar at www.thecompletecreative.com/audience  How do people get a hold of you? russell@wanttobepress.com    Who are you learning from in Sales or Marketing Today?  Seth Godin & Russel Brunson & James Wedmore   Bio: Russell Nohelty is a USA Today Bestselling author, speaker, and six-figure creative entrepreneur. He’s raised over $170,000 on Kickstarter, built a mailing list of over 20,000 people, and exhibited at more than 150 events since 2016. Now, he teaches creatives how to lead a complete and successful life through his teaching academy and podcast The Complete Creative, www.thecompletecreative.com.
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May 2, 2020 • 28min

How to Build & Monetize Your Relationships with Your Customer Base

Today joining me is John Vuong, we’re going to discuss building relationships with your customer base: Some of the questions include: What do you mean by building relationships? Is it like dating them? How do you build relationships at scale? FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I love Ahrefs for amazing link analysis. FINAL QUESTION 2. Who is the most influential person in marketing today? Seth Godin Bio: John Vuong is the owner and founder of Local SEO Search. He helps small and medium-sized businesses rank on Google and dominate their local market. John puts a strong emphasis on relationships and treats his client’s like family, wanting to not only help them rank but to help their business grow and succeed.
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Apr 29, 2020 • 39min

How to Increase Revenue During a Pandemic Using Social Media

Today joining me is Lucy Rendler-Kaplan from Arkay Marketing & PR and we’re going to discuss one of my favorite topics, how to use social media during this lockdown to increase business or to avoid making mistakes that can kill our business.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I'm such a native user...but if I HAD to pick: Sprout Social, for their reporting features FINAL QUESTION 2. Who is the most influential person in marketing today? Many women inspire me daily   6 Key Social Media Trends to Watch in 2020 https://www.socialmediatoday.com/news/6-key-social-media-trends-to-watch-in-2020/568481/ Bio: Lucy Rendler-Kaplan is a marketing & PR veteran, with over 17 years of experience in product launches, R&D, field marketing management, public relations and social media marketing. Both in-house and as a consultant, Lucy has created, developed and managed marketing projects for organizations including: Red Bull North America, ONE Coconut Water, Camel, Lipton and Ethos Water, to name a few. In 2013, Lucy left corporate America to work as a consultant, focusing on small businesses and start-ups to design effective social media and marketing strategies to jump start brand growth, in addition to strategic business development efforts, she directs media relations, branding, advertising and website development. As a social media consultant, Lucy works with companies in auditing their current social media efforts and creating a comprehensive social media strategy that aligns company-wide objectives through social business practices.
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Apr 22, 2020 • 36min

How to Develop a Signature Product or Service that Sells

In my discussion with Doc Williams we discuss how to create a signature product or service that sells. Doc lays out a great plan for you to follow in order to create, launch and sell a unique product. If you ever thought about launching a product or service, this is a must listen episode.     Two Final Questions: What is the hottest digital marketing technology that you are using or want to use? Lens Studio on SNAP  Who are you learning from in Sales or Marketing Today?  Jasmine Starr Key Takeaway: Scheduling a free 15 minute discovery call, where I can assess the next steps for your brand.  How do people get a hold of you? www.Brandfactoryinc.com free assessment and discovery call   Bio: I'm a solution architect who specializes in helping entrepreneurs build actionable goals, develop strategies, and level up in their business.
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Apr 20, 2020 • 35min

LinkedIn Strategies to Grow Your Business During Covid

Today joining me is Scott Aaron, who is a coach and mentor. I brought Scott on to the show to discuss LinkedIn strategies for maintaining and even growing your business during a pandemic.    Two Final Questions: 1. What is the hottest digital marketing technology that you are using or want to use? Repurpose.io (Workflow repurposing $20 a month), otter.io $10 a month 2. Who is the most influential person in Marketing Today?  Simon Sinek Bio: internationally acclaimed and award-winning online marketer, best selling author, top podcaster and speaker, Scott Aaron, is the go-to specialist when it comes to converting traffic, establishing connections, creating income using LinkedIn and building personal brands. Scott is passionate about helping fellow entrepreneurs achieve success while building their own network organically and without complicated and costly marketing tactics. His program has helped thousands of entrepreneurs and individuals experience explosive growth following his program LinkedIn Leads Accelerator. People-focused and result-driven, Scotts strategic approach to teaching others how to create wealth online and organic traffic is the game changer when it comes to competing in a saturated digital world.
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Apr 14, 2020 • 42min

6 Steps To Increasing Your Revenue Right Now

Today joining me is Sean Sheppard of growth X I brought Sean on to the show to discuss How to generate revenue right now. Sean lays out 6 steps to getting organized and fixated on generating revenue. Unique Growth Strategy: How to generate revenue now Orient yourself around the problem right now first What do I need to do to survive? Put together a market milestone – reverse funnel Build an initial customer profile for right now on a use case you can crush right now – focus on fit – do they have the need – focus on the problem 25 words or less, can you construct a value hypothesis around that problem in repeatable way. Tell me what you think? Less work How to monetize it? Fastest and easiest way to do business together. Make it as easy as possible – reduce funnel friction and keep it easy Outreach and execution – construct a campaign – target people at the top of your funnel – email, phone scripts and talking scripts and other channels. Two Final Questions: What is the hottest digital marketing technology that you are using or want to use? Xfinity video search   Who is the most influential person in Sales or Marketing Today?  Dr. Neil Rackham – Andy Paul’s James Clear, Ryan Holiday To hire Sean or his team to help commercialize new innovations or find product - market fit, email him at sean@growthx.com   Bio: Sean is a serial entrepreneur VC and co-founder of GrowthX and GrowthX Academy, with three successful exits, who has successfully grown dozens of early-stage companies across a wide variety of products and markets. He was recently named the #2 Online Growth Marketing Influencer and contributor at The Huffington Post. He lectures at London Business School and The Owen School of Management at Vanderbilt among others. He’s now committed to working with countries, companies, entrepreneurs and those who want to work with them on building startup ecosystems and developing the next generation of leaders for the innovation economy.
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Apr 13, 2020 • 36min

Building a Brand During a Crisis  

Meet Adam Mendler of the Veloz Group, I brought Adam on today to discuss leadership during a time of crisis. Specifically the Covid-19 crisis we’re currently experiencing. If you’re listening to this in the future, recognize neither Adam or I know when or how this will end. Unique Growth Strategy: Lessons learned from interviewing America's top leaders and how they apply in today's quarantine environment Key Takeaway: My podcast - Thirty Minute Mentors Bio: Adam Mendler is the CEO of The Veloz Group, where he co-founded and oversees ventures across a wide variety of industries. Adam is also a prominent writer, speaker and thought leader and the host of the podcast Thirty Minute Mentors, where he goes one on one with the most successful people in America.  
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Mar 17, 2020 • 22min

Crypto Marketing and Social Media

Sarah Austin is a crypto marketer. She's just joined Kava.io and has come on the show to discuss a range of topics including marketing, social media and some insider info about the industry.  Topics include: - The relationship between social media and crypto -Ban on Ads -Bitcoin & Reddit  - Tron, EOS, and Ripple. -Justin Sun & celebrities –  The Warren Buffett Saga – EOS vote-buying, block producers & governance -Ripple content marketing approach Customer experience interviews Platforms   BIO:  Sarah is an entrepreneur and product marketing tinkerer. Passionate about Artificial Intelligence and Blockchain. Contact: @sarahaustin on Twitter
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Mar 12, 2020 • 27min

The Value of Stablecoins

Stablecoins are some of the most misunderstood financial instruments. Today we are going to discuss Tether, Anchor and other Stablecoins and their importance.   IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why? 50% Bitcoin and 50% Anchor  Reach Olya at  @olya_newyork BIO Based in New York City, Olya Moskalenko brings over a decade of experience in communications and business development spanning the globe working with multinational corporations, iconic brands, and innovative startups. As Chief Communications Officer of Anchor, Olya develops strategy and oversees the implementation of all public relations, media activities, brand messaging, strategic partnerships, events, and business development. Prior to Anchor, Olya was the Director of Strategic Partnerships at Wachsman, a top blockchain-focused PR firm, leading global business development and public relations. Before joining Wachsman, Olya worked across a diverse portfolio of industries and clients at Rubenstein PR, Edelman, Porter Novelli, as well as led the PR and Events at Virgin Megastore in Dubai, the largest entertainment brand in the Middle East region.
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Mar 11, 2020 • 36min

How to Solve the Crypto Mass Adoption Issue

Cem Kumlar is Founder & CEO of Libereum. We sit down to discuss crypto adoption and what needs to happen in order for the rest of the world to start participating.  Questions What’s the Libereum story? Why blockchain football? Scammed by an attorney Mass adoption how to scale IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why? The only right answer for me would be Libereum. About Libereum: Libereum wants to break the system where crypto is reserved for the lucky few and perhaps even the elite. We want to make crypto accessible for the mass giving everybody a chance to participate in and maintain their own economy ruled by themselves and not by the institutes that rule the old debt-based economy. Unfortunately, Bitcoin has become another playground for the powers that be as they see the true potential of cryptocurrencies. It’s imperative that we, the people, keep playing our role in the debtbased economy so that it can be maintained. Without participants it would become unsustainable to begin with. A quick glance at the Bitcoin wallets and trade volumes teaches us that Bitcoin has indeed become another playground for the haves as only 5% of all wallets have over 80% of the total market in hands. This is far away from the purity and the idea of self-empowerment behind Bitcoin and crypto in general as it was developed to oppose exactly that what it has become now. Ruled by the few it has become a whale’s game. We still believe in the true power of crypto and have concluded that with the right approach this could truly become the gamechanger everybody is waiting for. From the start not ruled by the few but by the many, across the world not bound by borders but connected through their passion: The love for Sports.

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