AI Marketing

Perhaps you've used TikTok, perhaps you haven't. But one thing is for sure, it's the hottest social platform on the planet right now. Listen in and discover if marketers should embrace or ignore TikTok.  In other words, is it the next Instagram or Snapchat?  Tuck Ross's Key takeaway  Start and grow your TikTok account fast with the free TikTok 10-Day Challenge: followontiktok.com @tuckross on TikTok Guest BIO  Tuck Ross is an award-winning, strategic marketer with 18+ years of marketing, digital, ecommerce, retail, product and management experience in consumer-centric environments. Tuck drives innovation in consumer engagement and digital marketing in addition to managing the brand and strategy. He's led strategic marketing programs at Disney, Hasbro, Guitar Center, and more, driving retail and entertainment consumer marketing strategy and digital sales, CRM & lifecycle, paid & social media and community, content, CX, and digital product. Currently, with over 40k followers on TikTok, he likes to share his expertise to enable the marketing community as a keynote speaker, creator, coach on TikTok, talking to strategies to grow your TikTok account, as a business or individual. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend TikTok: Only social platform with true organic reach. FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk  

If you're skeptical, I don't blame you. But Elizabeth delivers in this episode. Learn how to create a year's worth of content in 5 days.  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Social Media Scheduler. I know, I have a lot of unpopular opinions   FINAL QUESTION 2. Who is the most influential person in marketing today? Me. But a close second is Gary V. BIO Elizabeth Pampalone is an International Speaker, Successful Entrepreneur, and Expert Marketer with over 20 years of experience. Her innovative approach helps overwhelmed business owners and burnt out nonprofit directors to achieve success and freedom through the power of Absolute Marketing™.

Join Jose Quiroz and I as we discuss affiliate marketing. How you're doing it wrong and how to really scale a high performing program. Even if you think you're an expert, this is a must listen.  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Digital DNA a proprietary technology that gives us the ability to do voice of the consumer scrapping online with a database of over million global consumers via mobile and desktop. FINAL QUESTION 2. Who is the most influential person in marketing today? Depends who you follow I suppose haha I would say Gary V, Simon Sinek, Tony Robbins Get a free Digital DNA audit to companies that meet a certain criteria at digitalcaliente.com  BIO Jose Quiroz is a digital leader; a digital sales system designer who helps large companies make a big impact to their bottom line while providing a sense of relief to C-Suite Executives and Business Owners who aren't versed in digital. You focus on the big picture and Jose's team focuses on the intimacy between brand and consumer and how to leverage digital to build on those relationships. In the past year Jose and the team have helped retailers generate 203% more revenue online and add millions in new digital revenue.

Can you grow a business by continuing to launch and re-launch? Discover my thoughts on this when guest Jeroen Corthout and I discuss this tactic.  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Zapier FINAL QUESTION 2. Who is the most influential person in marketing today? Rand Fishkin   Sign up for a free trial at https://salesflare.com     BIO   Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, used by thousands of agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. It's now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features.

If you've wanted to start a podcast, this is the podcast for you :-)  Bio Sebastian Rusk is an Author, Speaker and Digital Storyteller. I help Marketers and Entrepreneurs tell their story by starting a podcast with my PodcastLaunchLab.com solutions, which takes them from 'idea to iTunes' in 90 days or less.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend - Podcasts of course! FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuck  Takeaway: schedule a free strategy call and chat about your podcast! PodcastLaunchLabNow.com

I bet most marketers don't consider the power of audio when branding your organization. But Jodi Krangle does. Listen to our episode as she explains why and how you need to strongly consider the impact audio has on your customers.  Hottest Digital Marketing Tool  This is going to sound trite, but Gmail. Seriously. I use it all day every day for keeping track of clients, it has extensions, I can snooze things to appear at future dates as a reminder... I'm sure  Who is the most influential person in marketing today? Donald Miller (Storybrand) (Though Seth Godin is the more obvious answer. ;) ) Key takeaway I have an audio branding strategy download here: www.voiceoversandvocals.com/audio-branding-strategy/ - that will give folks 5 tips to help them get started with an audio branding strategy. I'm not selling anything (well, I am demonstrating my voice in all of this, of course - but I'm only a small part of that audio branding idea. :) ). That's a download given out when someone signs up for my newsletter to get updates on my Audio Branding Podcast. It also gives them access to a resource called The Studio that has snippets of my guest interviews no one else hears, pdf downloads, videos and discounts from my guests. I can give you access to this to check out, if you'd like. And I'm happy to pass along the pdf download for you to check out first too. BIO: Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She’s also a singer and in 2015, she put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she’s learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing. For more information on that podcast, visit audiobrandingpodcast.com and for more information on Jodi, visit voiceoversandvocals.com .

How do you create evergreen content? How then do you use that evergreen content to create sales opportunities?  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Ontraport FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk   BIO A highly successful entrepreneur, investor, author and podcast host, Matt DeCoursey launched his first company in a spare bedroom of his home in 2009. Using nothing but an AmEx card with an $8000 limit, he built companies that generated millions of dollars in revenue. As an entrepreneur, Matt is the co-founder and CEO of Full Scale, a tech services company with hundreds of employees worldwide. As an investor, Matt and Full Scale have made over $1,000,000 of investments in early stage companies. As an author, Matt has published 3 books, all have achieved a #1 amazon category ranking. As a podcast host, Matt has published over 350 episodes that have received over 1,000,000 downloads by listeners in 190 companies.

Jerry has done something that I started early on in this podcast which is introducing AI into a marketing platform. And because there's artificial intelligence in this platform, you can increase your revenue and can scale your business. So today I want to talk to Jerry about how Jerry uses AI and how his customer has been using artificial intelligence to grow their business.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend? Artificial Intelligence FINAL QUESTION 2. Who is the most influential person in marketing today? Neil Patel Key Takeaway: Never let a good crisis go to waste. https://iorder.menu/  BIO Jerry Abiog is a Co-Founder & CMO of Standard Insights an AI as a Service growth marketing platform. They launched iOrder, an AI-driven digital menu that will be the next wave for keeping restaurants safe and profitable as they rise from the ashes of Covid-19.

Today we're going to talk about implementing humanistic marketing practices. And joining me today is Justin Foster and Emily Sikorsky.  So when we talk about humanistic marketing practices and going deep within to figure out who you are - what your brand is and what it represents, how do you do that? FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Sprinklr FINAL QUESTION 2. Who is the most influential person in marketing today? Christopher Lochhead BIO Like chicken and waffles, branding strategists and Root + River co-founders Emily Soccorsy and Justin Foster are a speaking duo who have the itjust- works factor. The two each have their own acoustic sound as presenters, but together, they make music they couldn’t alone. Their speeches play out like a compelling dialogue unfolding in real-time. With more than 50 speaking engagements and podcast interviews under their belts, they are able to create a collaboration-in-action experience to capture the minds and hearts of those who are listening.

Today, we have Chris Dickey from visibly, and he's going to talk about how you can bring more visibility to your brand, especially on search engines.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I love Keywords Everywhere (Chrome Plugin) FINAL QUESTION 2. Who is the most influential person in marketing today? Rand Fishkind  Key Takeaway We have a new Whitepaper on the subject (The Ultimate Guide to Search Engine Visibility) and recently made available a new search tool (it's free) called "Visably" BIO: Chris has a resume that spans publishing, in-house marketing direction, public relations, and software development. Chris is the Owner + Founder of Purple Orange Brand Communications, a PR agency that specializes in outdoor and active lifestyle brands. Chris started exploring the intersection of search engine marketing and public relations using his agency clients as the guinea pig. Chris started by having his agency audit targeted search results for PR opportunities, eventually scaling that strategy to win over large swaths of highly valuable organic search results for his clients, using PR tactics. In 2019 Chris took this strategy a step further by founding Visably – a new marketing / PR SaaS platform that audits search results for brand mentions, and provides an analysis of website’s “channel” for further segmentation and list building (so PR practitioners can extract clean mediaonly lists out of the keyword data). Visably is currently free to use and in beta format: https://visably.com