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Localization Today

Latest episodes

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Apr 1, 2025 • 38min

AI Maturity in Localization: Where Does Your Company Stand?

Gabriel Karandyšovský, an industry researcher and consultant at Gabe’s Lab and Argos Multilingual, dives deep into the fascinating world of AI maturity in localization. He explains the five stages of AI maturity, from AI-Aware to AI-Transformed, and offers a quick self-assessment tool for companies. The conversation highlights how teams adopt AI at different speeds and the evolving roles in the localization landscape. With a focus on the real-world value of mapping progress, Gabriel emphasizes the importance of clear objectives and continuous evaluation in this transformative journey.
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Mar 26, 2025 • 46min

Podcasting in Localization: Gear, Grit & Growing an Audience

In this special roundtable episode, four voices from the language industry’s podcasting scene—Dieter J. Runge, Stephane Huyghe, Jan Hinrichs, and Eddie Arrieta —come together to share how their podcasts got started, the gear they love (or loathe), the balance between quality and authenticity, and why consistency beats perfection.    
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Mar 14, 2025 • 16min

Closing the Loop: Supertext’s Strategy for AI & Human-Verified Translation

Sam Laübli, CEO of Supertext, delves into the innovative fusion of AI and human expertise in translation services. He reveals how their AI translator enhances quality through a seamless feedback loop, transcending traditional ISO certifications. The conversation touches on the evolving roles of human experts alongside AI, especially after Supertext's merger with TextShuttle. Laübli also discusses the challenges of upholding high standards in this tech-driven space and shares insights on their future plans to redefine localization.
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Mar 7, 2025 • 8min

Catalan Literary Translation and the Need to Prioritize Minority Languages

By Ismenia Miranda The author explores questions related to literary translation quality in Catalonia and greater Spain, urging the publishing and localization industries to consider the social and cultural costs of excluding minority languages.
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Mar 7, 2025 • 12min

Menopause: A Conversation Long Overdue

By Sophie Solomon Like mental health, pregnancy, and parental leave, menopause is a workplace issue that should be openly discussed to ensure that stigma or a lack of accommodations doesn’t result in industries, economies, and society as a whole losing some of its most seasoned, insightful, and resilient minds.
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Mar 7, 2025 • 12min

Translation at the Center: A strategy for better service differentiation

By Sara Palmer The author presents her research on service diversification in the marketing translation sector and proposes a new differentiation model based on a broader definition of translation that clearly encompasses related services.
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Mar 7, 2025 • 18min

Francesca Di Marco, Embracing and leveraging diverse communities

Francesca Di Marco, Head of Internationalization at Pinterest, shares her unique journey shaped by her Italian upbringing and academic focus on Japanese history. She highlights the critical role language and cultural understanding play in building inclusive global communities. The discussion also delves into innovative strategies for user engagement and team cohesion, as well as the impact of technology on localization. Francesca's insights into storytelling and intergenerational trauma add a profound layer to her vision for fostering creativity and collaboration in internationalization.
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Mar 7, 2025 • 12min

The Essential Role of Language Digitization in Combatting Global Poverty

By Ludmila Golovine Through broader accessibility of digital technology along with newly established international initiatives, marginalized language communities now have a path towards bridging the digital divide that keeps billions in poverty. In this article, the author argues that the language industry is uniquely positioned to play a major role in this transformation.
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Mar 7, 2025 • 17min

Terminology in the Age of AI

Kara Warburton, a pioneering terminologist and author of The Corporate Terminologist, joins to discuss the evolving role of terminology in the era of AI. She emphasizes the need to shift from traditional terminology for translators to creating microcontent suitable for applications. The conversation dives into how effective terminology management enhances natural language processing and generative AI, tackling the challenges organizations face in maximizing their terminology resources.
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Mar 7, 2025 • 8min

News by Hand

By Tim Brookes Why would anyone handwrite a newspaper? The Musalman — a four-page Urdu paper that has been written, every day, by hand ever since it was founded in 1927 — suggests that the act of writing by hand (and its sister act, the act of reading handwriting), incorporates far more than the mere transmission of information.

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