

Francesca Di Marco, Embracing and leveraging diverse communities
Mar 7, 2025
Francesca Di Marco, Head of Internationalization at Pinterest, shares her unique journey shaped by her Italian upbringing and academic focus on Japanese history. She highlights the critical role language and cultural understanding play in building inclusive global communities. The discussion also delves into innovative strategies for user engagement and team cohesion, as well as the impact of technology on localization. Francesca's insights into storytelling and intergenerational trauma add a profound layer to her vision for fostering creativity and collaboration in internationalization.
AI Snips
Chapters
Transcript
Episode notes
Francesca's Language Journey
- Francesca Di Marco's passion for language started as a tool to explore the world and culture.
- Her intense Japanese studies and experiences in Japan deeply shaped her career and skills.
From Academia to Pinterest
- Francesca moved from academia to tech, starting at Twitter while caring for her young son.
- She joined Pinterest to build localization for a product she loved, thriving in a creative team.
Localization Drives Global Inspiration
- Internationalization at Pinterest focuses on culturally resonant localized experiences.
- They use sentiment analysis to adapt and enhance the user experience worldwide.