Localization Today Closing the Loop: Supertext’s Strategy for AI & Human-Verified Translation
Mar 14, 2025
Sam Laübli, CEO of Supertext, delves into the innovative fusion of AI and human expertise in translation services. He reveals how their AI translator enhances quality through a seamless feedback loop, transcending traditional ISO certifications. The conversation touches on the evolving roles of human experts alongside AI, especially after Supertext's merger with TextShuttle. Laübli also discusses the challenges of upholding high standards in this tech-driven space and shares insights on their future plans to redefine localization.
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AI As Translation Foundation
- Supertext positions AI translation as the foundational step for addressing current translation needs.
- They recognize AI combined with human verification as key to future language services.
Bridging AI and Professional Translation
- Clients often use free AI tools for translation, bypassing traditional LSPs.
- Supertext aims to bridge this gap by offering integrated AI and professional services.
Create a Feedback Loop
- Offer AI translation tools internally within companies to create a continuous improvement loop.
- Use professional services to feed back into AI systems, enhancing overall translation quality.