Sam Laübli

CEO at Supertext. He discusses Supertext's AI translation strategy, combining automation with professional verification to improve translation quality.

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Mar 14, 2025 • 16min

Closing the Loop: Supertext’s Strategy for AI & Human-Verified Translation

Sam Laübli, CEO of Supertext, delves into the innovative fusion of AI and human expertise in translation services. He reveals how their AI translator enhances quality through a seamless feedback loop, transcending traditional ISO certifications. The conversation touches on the evolving roles of human experts alongside AI, especially after Supertext's merger with TextShuttle. Laübli also discusses the challenges of upholding high standards in this tech-driven space and shares insights on their future plans to redefine localization.

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