BRANDED

In this episode of TOP CMO, host Ben Kaplan interviews Tracy Eiler, former CMO of Alation. Tracy brings over 25 years of experience in the B2B enterprise technology sector and shares insights on the importance of marketing and sales alignment. She discusses how building a strong data culture within organizations can drive better decision-making and improve overall business performance. Tracy also highlights innovative strategies, such as using comic strips for internal communication, to engage and educate teams about data democratization. Tune in to learn how sales experience can enhance a marketer's effectiveness and the value of experimenting with new marketing tactics.

In this episode of the Top CMO podcast, host Ben Kaplan interviews Shashi Kiran, former CMO of Fortanix. Shashi shares his insights on maintaining a startup mindset amidst rapid market changes and the key traits successful marketers need. With over 20 years of experience in business and technology roles, Shashi discusses the challenges and adaptations required when transitioning from large companies like Cisco to smaller, well-funded startups. He delves into the importance of learning and adaptability, the benefits of predictability in marketing, and the strategic approach to scaling businesses. Tune in to learn how Shashi navigates the complexities of marketing in both large and small enterprises and his perspective on staying cutting-edge in a dynamic industry.

In this episode of TOP CMO, Ben Kaplan sits down with Peter Mullen, Chief Marketing Officer at Interactions, to explore the dynamic intersection of artificial intelligence and customer experience. As a seasoned leader in FinTech, CX SaaS, and ad tech, Peter brings a wealth of knowledge from his roles at Comcast, PayActive, and Netflix. They delve into the transformative impact of generative AI on marketing strategies and customer interactions, emphasizing the balance between AI-driven efficiency and authentic human connection. Discover how Interactions leverages AI to deliver seamless, white-glove customer experiences and learn practical insights for marketers navigating this rapidly evolving landscape. Tune in for a thought-provoking conversation on the future of AI in marketing and the importance of trust and authenticity in brand messaging.

In this episode of TOP CMO, host Ben Kaplan sits down with Kadian Langlais, Chief Marketing Officer of Renfro Brands, to explore the dynamic intersection of traditional and digital marketing within a legacy company. Renfro Brands, known for its innovative approach in the socks and legwear industry, has undergone a major rebranding and launched a new direct-to-consumer channel under Kadian's leadership.Join us as Kadian shares her insights on: The challenges and strategies involved in transforming a century-old manufacturing company into a modern, digitally-savvy brand. How leveraging consumer data has driven brand growth and enhanced customer engagement. The importance of maintaining brand equity while embracing digital transformation across multiple channels, including social media and e-commerce. The evolving consumer behavior towards value-driven purchases, especially in the current economic climate. The role of sustainability in modern marketing and Renfro's commitment to corporate social responsibility through Project Footprint.Kadian's unique background in digital retail consulting and e-commerce, combined with her practical experience as a fashion buyer, provides a holistic view of the marketing landscape. Whether you're a seasoned CMO or new to the direct-to-consumer game, this episode offers valuable lessons on adapting to the digital age while staying true to your brand's core values.

In this episode of TOP CMO, special guest host Jackson Carpenter interviews Jenny Wall, the Chief Marketing Officer of VideoAmp. With over 30 years of experience in marketing, Jenny has led at renowned brands like HBO, Netflix, Hulu, and Nickelodeon. Now at VideoAmp, a leading tech company for advertisers, Jenny shares her expert insights on the evolving marketing landscape.Listen as Jenny discusses: Integrating brand and performance marketing. Advertising nuances on streaming services. Leveraging AI in modern marketing. Growing VideoAmp's brand with a lean team. Balancing product and marketing for customer retention.Packed with valuable advice for both seasoned marketers and aspiring CMOs, this episode offers a deep dive into the future of advertising and media.

In this episode of TOP CMO, Jackson Carpenter sits down to chat with Kyle Lacy, CMO of Jellyfish, about his journey from founding a marketing company to leading marketing at top firms. Kyle shares insights on the importance of great design, experiential marketing, and balancing creativity with ROI. He also discusses the impact of AI on marketing and the effectiveness of direct mail and in-person events. Tune in for practical tips and expert advice to elevate your marketing strategy.Marketing, AI, Design, Branding, Customer Experience, Direct Mail, In-Person Events, Jellyfish, Kyle Lacy

In this episode of TOP CMO, we sit down with Nancy Mammana, Chief Marketing Officer for New York City Tourism and Conventions. Nancy shares her experiences navigating the challenges of promoting tourism in New York City during and after the COVID-19 pandemic. She discusses the strategic shifts her team made, including diversifying target markets and rebranding to emphasize the importance of tourism. Nancy highlights successful initiatives like the "It's Time for New York City" campaign and the power of partnerships in driving visitation and restoring confidence. Join us for an insightful conversation on the resilience of New York City and the evolving landscape of tourism marketing.

Join Ben Kaplan on TOP CMO as he chats with Danielle Hollander, CMO of Visit Orlando, the most visited destination in the U.S. Danielle reveals how Visit Orlando sells more than just vacations—they sell unforgettable memories. Learn about their unique marketing strategies, how they stood out during the pandemic, and the magic behind Orlando's appeal. Discover how Orlando's blend of fantastical and authentic experiences creates lasting memories for visitors. Danielle also shares valuable insights for marketers on leveraging partnerships and crafting memorable experiences. Whether you're in marketing or love travel, this episode is packed with inspiration and actionable advice.

In this episode of TOP CMO, Jackson Carpenter sits down with Kyle Christensen, CMO and CRO of Splash, a company revolutionizing the peer-to-peer gaming industry. With over 16 years of experience in global marketing and a resume boasting leadership roles at Netflix, Facebook, and Warner Brothers, Kyle shares his insights on navigating challenges in a highly regulated industry, the rising impact of influencer marketing, and the art of building community through competition. Tune in to learn how Splash is differentiating itself from industry giants and the strategies Kyle employs to stay ahead in the evolving landscape of sports and gaming.

Join us in this episode of TOP CMO as Ben Kaplan sits down with Patrick McBride, the former Chief Marketing Officer at Beyond Identity. Delve into the dynamic world of cybersecurity and discover how Beyond Identity is leveraging product-led growth to drive demand and differentiate in a crowded market. Patrick shares his expertise on blending marketing with product innovation, the importance of creating a seamless customer experience, and the role of mandates and external forces in shaping cybersecurity strategies. Whether you're a seasoned marketer or new to the field, this episode offers valuable lessons on the evolving role of the CMO and the power of continuous learning and adaptation. Tune in for a conversation packed with actionable insights and real-world examples.