BRANDED

Join guest host Jackson Carpenter as he interviews Dorian Kendal, CMO of Netlify, in this episode of TOP CMO. With over 14 years of marketing experience, Dorian shares insights on leveraging webinars, the role of empathy in marketing, and the impact of "dark social" on building communities. Discover how to effectively reach enterprise companies, market to technical audiences, and utilize composable architecture in your digital strategy. Dorian also discusses the integration of AI in marketing workflows and the importance of understanding your audience’s mindset. Tune in for practical advice and real-world experiences that can help you navigate the complexities of modern marketing.

Join host Ben Kaplan on TOP CMO as he chats with Kiran Smith, Former CMO of ButcherBox. Kiran shares her journey from iRobot and Brookstone to ButcherBox, revealing how she uses affiliate marketing to drive growth and authenticity. Learn about the evolving role of CMOs, the importance of data-driven decisions, and how to align agency goals with company success. This episode is packed with actionable insights and inspiring stories for marketing leaders and enthusiasts alike.

In this episode of TOP CMO, we dive into the world of IT management with Mike Sanders, the CMO of Kaseya, a pioneering company that offers sophisticated software solutions for small to midsize businesses and managed service providers. We'll explore how Mike’s entrepreneurial spirit and strategic vision have shaped Kaseya's approach to marketing, particularly their innovative focus on nurturing existing customer relationships. From discussing the multifunctional demands of IT professionals to unveiling Kaseya's comprehensive platform, IT Complete, this episode offers a treasure trove of insights into leveraging customer-centric strategies in a competitive tech landscape. Tune in to gain actionable insights that could transform how you approach marketing and customer engagement in your business.

Join special guest host Jackson Carpenter as John Solomon, CMO of Therabody, shares insights on the evolution of wellness technology. Starting with the origin story of Theragun, created from a jigsaw to solve personal pain, Therabody has expanded into a multi-product company aiding health through innovative technology. Solomon discusses his extensive background in digital marketing and strategy, emphasizing the strategic shifts during the COVID-19 pandemic that boosted home wellness tech. He details how Therabody's product lines cater to diverse consumer needs in performance, wellness, and beauty, and highlights the critical role of consumer insights in shaping both product development and marketing strategies. This episode offers a deep dive into the challenges of marketing innovative products and the strategies that help build a resilient, relatable brand.

In this episode of TOP CMO, host Ben Kaplan speaks with Ed Breault, the Chief Marketing Officer at Malbek, a company specializing in Contract Lifecycle Management Solutions. With over two decades of experience in marketing, data analytics, and change management, Ed shares his journey from the aviation industry to the legal tech sector, focusing on the intricacies of selling innovative technologies to traditionally conservative markets. The episode delves into the critical aspects of sales psychology, the importance of understanding customer psychographics, and how marketers can effectively transition industries while leveraging technology to tackle unsexy problems.

On this episode of TOP CMO, Ben Kaplan sits down with Jenna Lebel, the dynamic Chief Marketing Officer at Liberty Mutual. Dive into a discussion that explores the impactful blend of humor and brand strategy in the insurance industry—a sector where standing out is key. Jenna shares her insights on making Liberty Mutual not just seen but memorable, leveraging characters like Limu Emu and Doug to carve a unique identity in a crowded market. Discover how Liberty Mutual keeps its brand top-of-mind through innovative marketing strategies and humorous campaigns that resonate with consumers across various demographics. Don’t miss Jenna's thoughts on the delicate balance of brand evolution and maintaining relevance in a digital-first era, alongside her leadership philosophies that steer one of the most recognized names in insurance through the challenges of today’s market landscape.

In this episode of TOP CMO, host Ben Kaplan sits down with Mandeep Khera, the Chief Marketing Officer of SecureAuth, to explore the shifting dynamics of the buyer's journey in the digital age. Mandeep discusses how today’s buyers are increasingly well-informed and often make decisions long before they engage with sales teams. Learn how SecureAuth leverages this trend by tailoring marketing strategies that meet informed buyers where they are, emphasizing the importance of accurate and accessible information. Mandeep also sheds light on the evolving role of CMOs in shaping business strategy and the impact of AI and personalization on future marketing practices. Dive into a conversation that blends practical marketing insights with broader discussions on the importance of adaptability and innovation in a rapidly changing landscape.

In this episode of TOP CMO, we're joined by Becky Moffat of HSBC, who brings a wealth of experience and a unique perspective on what it takes to lead in the ever-evolving landscape of marketing. Drawing on her extensive background in financial services, Becky shares her thoughts on the indispensable qualities of a successful Chief Marketing Officer (CMO), emphasizing the significance of curiosity, creativity, and a strong commercial understanding. Delving into the strategic role of marketing in business growth and leadership, Becky discusses the potential for CMOs to transition into CEO roles, underlining the broad, strategic vision required for such advancement. Through a conversation that spans from the importance of aligning brand promises with customer experience to navigating the challenges of financial inclusivity and leveraging a global perspective, Becky offers a glimpse into the complex responsibilities of today's marketing leaders. Join us as we explore these topics and more, providing a comprehensive look at the dynamic field of marketing and the impact it has on shaping business and societal progress.

In this episode of TOP CMO, host Ben Kaplan talks with Carolyn Dawkins, CMO at David Yurman, about the luxury brand's marketing strategies. Dawkins discusses the balance between maintaining brand consistency and injecting creativity to keep the brand relevant and appealing. She highlights the importance of David Yurman's artistic heritage in its marketing efforts and how the brand distinguishes itself in the luxury jewellery market.

In this TOP CMO episode, host Ben Kaplan dives into the marketing transformation journey at Lenovo with CMO Emily Ketchen. Emily, with her experience at tech giants like Dell and HP, discusses shifting Lenovo's marketing from product-centric to customer-centric and digital-first. She covers the challenges and strategies of this transformation, emphasizing the importance of customer insights and the integration of generative AI in marketing. This episode provides valuable perspectives for those interested in marketing innovations and the practical aspects of leading change in a tech-focused environment. Tune in for actionable insights into modernizing marketing practices in the tech industry.