EP 79: Kadian Langlais, Renfro Brands - 'Retro to Revolutionary'

In this episode of TOP CMO, host Ben Kaplan sits down with Kadian Langlais, Chief Marketing Officer of Renfro Brands, to explore the dynamic intersection of traditional and digital marketing within a legacy company. Renfro Brands, known for its innovative approach in the socks and legwear industry, has undergone a major rebranding and launched a new direct-to-consumer channel under Kadian's leadership.

Join us as Kadian shares her insights on:

• The challenges and strategies involved in transforming a century-old manufacturing company into a modern, digitally-savvy brand.
• How leveraging consumer data has driven brand growth and enhanced customer engagement.
• The importance of maintaining brand equity while embracing digital transformation across multiple channels, including social media and e-commerce.
• The evolving consumer behavior towards value-driven purchases, especially in the current economic climate.
• The role of sustainability in modern marketing and Renfro's commitment to corporate social responsibility through Project Footprint.

Kadian's unique background in digital retail consulting and e-commerce, combined with her practical experience as a fashion buyer, provides a holistic view of the marketing landscape. Whether you're a seasoned CMO or new to the direct-to-consumer game, this episode offers valuable lessons on adapting to the digital age while staying true to your brand's core values.