EP 86: Linda Bethea, Danone - 'From Insight to Impact'

In this episode, Linda Bethea, the CMO of Danone North America, shares her journey and insights into leading marketing strategies for a diverse portfolio of food and beverage brands.

From her experiences at Diageo with iconic brands like Captain Morgan to her current role at Danone, Linda discusses the importance of consumer insights, the challenges of differentiating products in crowded markets, and the evolving role of influencers in marketing.

She also touches on the impact of health trends, like the rise of GLP-1 drugs, and how AI is reshaping the marketing landscape. Whether you're a marketer or just curious about the food and beverage industry, this episode offers valuable lessons on building brand relevance and driving growth.