In this episode of TOP CMO, Ben Kaplan interviews Adam Salgado, CMO of Heritage Grocers Group. Adam shares how the company connects with Hispanic and Latino communities through culturally authentic marketing and strong community ties. He discusses the importance of understanding diverse audiences, the impact of the pandemic on grocery shopping, and innovative promotions like the Lotteria sweepstakes. This episode is a must-listen for marketers looking to enhance their multicultural strategies.
BRANDED