BRANDED

Join us for an insightful conversation with Courtney Weis, Managing Director of Brand Marketing at FP Movement, Free People's activewear brand. Courtney shares her journey from talent management to leading a brand that celebrates diverse forms of movement. Discover how FP Movement thrived during the pandemic, leveraging influencer partnerships, community engagement, and a strong brand identity to achieve remarkable growth. In this episode, we dive into: How FP Movement built a community-first approach during the pandemic. The balance between influencer creativity and brand alignment. Key traits every marketer needs for success. Courtney's career advice for aspiring marketers. Get ready to be inspired by Courtney's vision, adaptability, and passion for creating authentic connections with customers. Perfect for marketers, fashion enthusiasts, and anyone looking to build a brand that stands out.

In this episode of Branded, Ben Kaplan sits down with Dustin Godsey, Chief Sales and Marketing Officer for the Milwaukee Bucks, to discuss how a basketball team transforms into a global content and entertainment powerhouse. Dustin shares insights into building fan engagement across local and international audiences, launching innovative content initiatives like the Bucks' podcast network, and leveraging superstar players like Giannis Antetokounmpo as influencers. Discover how the Bucks combine data-driven strategies, cultural relevance, and creative storytelling to super-serve their local market while expanding their reach to a worldwide fanbase. Plus, hear behind-the-scenes stories of turning championship wins into marketing milestones and how the Bucks stay resilient beyond their "championship window."

In this episode, we dive into the audacious and hilarious world of Liquid Death with Greg Fass, the brand's VP of Marketing. Discover how this water company defied industry norms with a bold, comedy-first approach, turning a healthy beverage into a cultural phenomenon. Greg shares insights on Liquid Death’s viral marketing strategy, unexpected collaborations, and the power of earned media to "win the internet" on a budget. From corpse paint to casket coolers, Liquid Death isn’t just selling water—it’s redefining what a brand can be. With host Ben Kaplan.

In this episode of Top CMO, Ben Kaplan sits down with Melody Lee, the Chief Marketing Officer of Mercedes-Benz USA, to explore how one of the world’s most iconic luxury brands is staying ahead in a rapidly evolving industry. Melody shares insights on balancing the brand’s storied heritage with cutting-edge innovation, from embracing electrification and autonomous driving to reaching new, diverse audiences in the U.S. market. Drawing from her impressive career—spanning roles at Cadillac, Shiseido, and Herman Miller—Melody reveals how she’s navigating the challenges of redefining luxury, building brand relevance, and leveraging multicultural marketing to shape the future of Mercedes-Benz. Plus, she opens up about her biggest lessons as a marketing leader, the best advice she’s ever received, and the one headline that changed her perspective on messaging forever. Whether you’re a marketer, a car enthusiast, or someone curious about how global brands adapt to a changing world, this episode is packed with valuable insights and candid reflections. Don’t miss it.

In this episode, Amy Halford, CMO of Thrive Pet Healthcare, shares how she’s redefining pet healthcare marketing by blending trust, innovation, and customer-centric strategies. From building emotional connections with pet owners to leveraging digital transformation, Amy reveals the unique challenges of marketing services over products, lessons from her time at Best Buy and General Mills, and how Thrive is shaping the future of veterinary care. If you’ve ever wondered what it takes to build a trusted brand in the healthcare industry, this is the episode for you.

Discover how The RealReal's CMO, Sri Batchu, is redefining luxury resale marketing with host Ben Kaplan. From leveraging AI and diversifying marketing bets to building passionate customer loyalty, this episode dives into the strategies driving $2 billion in sales annually. A must-watch for marketers, innovators, and anyone curious about the future of e-commerce.

In this episode of TOP CMO, Jackson Carpenter speaks with Janelle Hanley, CMO at the Hospital for Special Surgery, to uncover the art of marketing healthcare without it feeling like marketing. From leveraging short-form video to building trust through patient stories, Janelle shares how her consumer-brand approach revolutionizes orthopedic care. Dive into the strategies that blend creativity, consumer insight, and purpose to meet patients where they are and guide them toward the best care choices. Whether you're in healthcare or marketing, this conversation is a masterclass in meaningful engagement.

In this episode of Top CMO, we sit down with Noha Abdalla, the Chief Marketing Officer of Choice Hotels, to explore what it takes to market a portfolio of 22 hotel brands, including Comfort Inn, Cambria, and the recently acquired Radisson Hotels Americas. Noha shares her journey from rebranding Animal Planet to leading marketing innovations in the hospitality industry, and how she balances the needs of consumers, franchisees, and investors. We dive into the challenges of creating emotional connections with guests, the role of AI in modern marketing, and the art of making every dollar count. Whether you’re a marketer, a business leader, or simply curious about what drives success in the competitive world of hospitality, this episode is packed with insights and inspiration.

On this episode of TOP CMO, host Ben Kaplan speaks with Adrienne Ingoldt, Chief Marketing Officer at Pilot Company—the largest network of roadside travel centers in North America and a key part of Warren Buffett’s Berkshire Hathaway portfolio. Adrienne reveals how she’s leading a monumental shift from a B2B-focused strategy to creating a consumer-first brand that resonates with everyone from professional truck drivers to road-tripping families. Explore the innovative ways Pilot Company is breaking out of a commoditized category, using data-driven personalization, loyalty programs, and emotional storytelling to win over hearts (and wallets). Adrienne shares exclusive insights into building brand awareness in a historically overlooked industry, balancing B2B and B2C priorities, and driving customer loyalty with cutting-edge marketing techniques. If you’re a CMO or marketing leader eager to learn how to create consumer loyalty in competitive markets—or just fascinated by how marketing can transform entire industries—this is an episode you can’t miss!

In this insightful episode of TOP CMO, Jackson Carpenter chats with Dave King, CMO at HeyGen, to explore the cutting-edge world of AI-powered video creation. Discover how Heygen is revolutionizing video production by making it faster, more personalized, and accessible to businesses of all sizes. Dive into the challenges of marketing to a global audience, the impact of AI on content creation, and strategies for building trust and safety in digital storytelling. Gain inspiration from Dave's rich career spanning Salesforce and Asana, and learn how to adapt and thrive in a fast-evolving marketing landscape.