Join us for an insightful conversation with Courtney Weis, Managing Director of Brand Marketing at FP Movement, Free People's activewear brand. Courtney shares her journey from talent management to leading a brand that celebrates diverse forms of movement. Discover how FP Movement thrived during the pandemic, leveraging influencer partnerships, community engagement, and a strong brand identity to achieve remarkable growth.
In this episode, we dive into:
- How FP Movement built a community-first approach during the pandemic.
- The balance between influencer creativity and brand alignment.
- Key traits every marketer needs for success.
- Courtney's career advice for aspiring marketers.
Get ready to be inspired by Courtney's vision, adaptability, and passion for creating authentic connections with customers. Perfect for marketers, fashion enthusiasts, and anyone looking to build a brand that stands out.
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