BRANDED

In this episode, Ben chats with David Siegel, the marketing-forward CEO of Meetup -- that’s the popular events platform that helps people around the world organize online groups and facilitate local events.In this "can't miss" episode, David shares how Meetup responded with a bold and unprecedented "pivot" when the pandemic totally disrupted their business and why the company continued to invest in marketing even when the naysayers said otherwise.Ben and David also discuss the future of events around the world, the three surprising changes you'll see on the Meetup platform in the coming year, and the underrated power of "energy transfer" as a critical skill for marketing leaders.For more TOP CMO episodes, don’t forget to subscribe.Website : https://www.benkaplan.com/LinkedIn : https://www.linkedin.com/in/kaplanbenTwitter : http://twitter.com/benjaminkaplanInstagram : http://instagram.com/benjaminkaplan

In this episode, Ben chats with Neil Stephenson, co-founder and CMO of Fanfinders — the company that operates Your Baby Club, the world’s largest community of new baby parents with more than 2 million members in the UK and U.S.Neil covers the power of niche marketing, practical strategies for effective performance marketing to niche groups, and how to adjust your messaging to effectively target different audience segments.Ben and Neil also discuss the optimization of user acquisition and how to sustain a brand’s growth over time through content marketing. If you want to make your digital marketing 10x more effective, this is the episode you can’t miss.For more TOP CMO episodes, don’t forget to subscribe.

In this episode, Ben chats with Louise Barber of DHL supply chain — she’s the expert marketer who learned how to deploy the power of customer-centered marketing in the "unsexy" turned "sexy" logistics industry. Louise covers the importance of truly listening to your customer as a marketing input, building bridges between sales and marketing, and the role of having the right talent in a marketing organization structure.Ben and Louise also talk about how her marketing focus shifted over the course of pandemic and marketing lessons to be learned for others in highly affected industries such as logistics.For more TOP CMO episodes, don’t forget to subscribe.Follow Ben Kaplan here:Website : https://www.benkaplan.com/LinkedIn : https://www.linkedin.com/in/kaplanbenTwitter : http://twitter.com/benjaminkaplanInstagram : http://instagram.com/benjaminkaplan

In this episode, Ben chats with Andy Cunningham of Cunningham Collective — she's the marketing and brand strategist who helped Steve Jobs launch the original Apple Macintosh. She’s also the author of Get to AHA!:  Discover Your Positioning DNA and Dominate Your Competition.Andy covers the genius of Steve Jobs, how to work with a marketing-driven CEO, and Apple's unique marketing approach including how we can learn from it.Ben and Andy also talk about the importance of brand positioning and the three different types of companies -- mothers, mechanics and missionaries -- and how this type of strategic thinking can help to your company’s marketing planning and ultimate growth.For more TOP CMO episodes, don’t forget to subscribe:Follow Ben Kaplan here:Website : https://www.benkaplan.com/LinkedIn : https://www.linkedin.com/in/kaplanbenTwitter : http://twitter.com/benjaminkaplanInstagram : http://instagram.com/benjaminkaplan

In this episode, Ben is chatting with Gene Foca, CMO of Getty Images — that’s the multi-billion dollar visual image company that helps media outlets, creatives, and corporations access more than 400 million pieces of visual content.Gene covers his approach to marketing, how his time in Amazon influenced his approach in managing teams and his vision on the value that Getty offers.Ben and Gene talks the importance of identifying customers with the biggest growth potential and deploy an enterprise sales and marketing strategy to size up the relationship.For more TOP CMO episodes, don’t forget to subscribe.Follow Ben Kaplan here -Website : https://www.benkaplan.com/Instagram : https://instagram.com/benjaminkaplanTwitter : https://twitter.com/benjaminkaplanFacebook : https://www.facebook.com/benjaminkaplanLinkdn : https://www.linkedin.com/in/kaplanben

TOP CMO features interviews with Chief Marketing Officers of some of the world’s biggest brands, fastest growing companies, and most disruptive startups. Hosted by Ben Kaplan, whose TOP agency works with many of the world’s top marketing leaders, the TOP CMO podcast reveals the surprising stories and data-driven decision-making behind some of the year’s most high profile, groundbreaking, and world-changing campaigns.