In this episode, Ben chats with Andy Cunningham of Cunningham Collective — she's the marketing and brand strategist who helped Steve Jobs launch the original Apple Macintosh. She’s also the author of Get to AHA!: Discover Your Positioning DNA and Dominate Your Competition.
Andy covers the genius of Steve Jobs, how to work with a marketing-driven CEO, and Apple's unique marketing approach including how we can learn from it.
Ben and Andy also talk about the importance of brand positioning and the three different types of companies -- mothers, mechanics and missionaries -- and how this type of strategic thinking can help to your company’s marketing planning and ultimate growth.
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