In this episode, Ben is chatting with Gene Foca, CMO of Getty Images — that’s the multi-billion dollar visual image company that helps media outlets, creatives, and corporations access more than 400 million pieces of visual content.
Gene covers his approach to marketing, how his time in Amazon influenced his approach in managing teams and his vision on the value that Getty offers.Ben and Gene talks the importance of identifying customers with the biggest growth potential and deploy an enterprise sales and marketing strategy to size up the relationship.
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