In this episode, Ben chats with David Siegel, the marketing-forward CEO of Meetup -- that’s the popular events platform that helps people around the world organize online groups and facilitate local events.In this "can't miss" episode,
David shares how Meetup responded with a bold and unprecedented "pivot" when the pandemic totally disrupted their business and why the company continued to invest in marketing even when the naysayers said otherwise.
Ben and David also discuss the future of events around the world, the three surprising changes you'll see on the Meetup platform in the coming year, and the underrated power of "energy transfer" as a critical skill for marketing leaders.
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