Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode of the Ecommerce Coffee Break Podcast, I speak with William Belk, a seasoned software and product designer/developer with 20 years of experience. We discuss the topic of speed optimization for Shopify websites and delve deeper into ways to improve site speed and what factors are important to consider.On the Show Today You’ll Learn:How important is the page speed of a website?How Shopify is handling page speed.Can Shopify apps kill your store? Here's how & why. What you should do before hiring a developer to optimize your website.William is the founder of pagedoctor.com and has released 5 apps on the Shopify app store since 2017. William helps with complex Shopify projects, web performance optimization, SEO strategy and improvement for Google Search, or Lean process improvement. Links & ResourcesWebsite: https://www.williambelk.com/Website: https://www.pagedoctor.comShopify App store: https://apps.shopify.com/partners/william-belkLinkedIn: https://www.linkedin.com/in/williambelk/Episode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guest______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode of the Ecommerce Coffee Break Podcast features a conversation with Bet Hannon, CEO & Founder of accessicart.com. Join us as we delve into the crucial topic of website accessibility for people with disabilities. We'll be exploring the key considerations and providing an overview of the laws and tools available to make sure everyone can access your website.On the Show Today You’ll Learn:How to make websites accessible for people with disabilitiesHow to optimize Shopify stores for accessibilityWebsite accessibility laws: what you need to knowExamples of accessibility toolsBet grew up in a retail family, learning to make change for customers at age 6 in her grandparent's corner grocery. She founded a digital services agency in 2008, and over the last five years, she and her team have increasingly specialized in website accessibility and eCommerce. They rebranded as AccessiCart last year, and they delight in helping merchants of all sizes find ways to make their websites work better for people with disabilities.Links & ResourcesWebsite: https://accessicart.com/Twitter: https://twitter.com/AccessiCartLinkedIn: https://www.linkedin.com/company/accessicart/Episode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy ra______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode of the Ecommerce Coffee Break Podcast features a conversation with Brendan Hughes, CEO at Optily. We discuss why Facebook Ads performance has fallen and what can be done about it.On the Show Today You’ll Learn:How did Apple iOS 14.5 affect Facebook adsIs Facebook advertising still worth itHow to shift budgets in your ad campaignsWhat is an ads trading deskWhat is Optily's role in helping Shopify merchants with paid advertisingBrendan Hughes has worked in eCommerce marketing for decades on both the ad-selling and ad-buying sides of the business. Throughout the years, he’s seen the issue of walled gardens and siloization of data from platforms such as Facebook and Google come up as a problem again and again. Since 2019, Brendan has led the team at Optily where he is focused on solving this problem for Shopify merchants. Optily self-service app enables merchants to optimize their cross-channel ad spend instantly across campaigns to grow sales.Links & ResourcesWebsite: https://www.optily.com/Shopify App Store: https://apps.shopify.com/optilyLinkedIn: https://www.linkedin.com/company/optily/Episode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, and entrepreneurship. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. With 300+ episodes, you're sure to find something that will help you grow your business faster. Join over 20,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings. Ranked among the top 5% most popular global shows on ListenNotes, the podcast stands as the fastest-growing in the Shopify ecosystem. New episodes are released twice a week. Please follow, rate, and review the podcast if you enjoy it. For show notes, inquiries about becoming a guest, or sponsoring the podcast, please visit https://ecommercecoffeebreak.com/ Subscribe to our weekly newsletter: https://newsletter.ecommercecoffeebreak.com/ ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode of the Ecommerce Coffee Break Podcast features a conversation with Thomas Smale, Founder, and CEO of FE International. We discuss what entrepreneurs should keep in mind to succeed.On the Show Today You’ll Learn:How does a business become sellable?The characteristics that make a business owner or entrepreneur successfulHow can a merger acquisition work for small and medium businesses?How viable is it to sell a business now? Should entrepreneurs wait until the economy recovers?And moreThomas Smale is the CEO of FE International, an M&A advisory firm for mid-market SaaS, eCommerce, and content businesses. He's an authority on e-commerce, SaaS, and content and established the category of M&A advisory for online businesses. He has 12 years of experience, has grown FE International into a global award-winning firm and has consulted on over $1B in lifetime acquisitions.Links & ResourcesWebsite: https://feinternational.com/LinkedIn: https://www.linkedin.com/company/feinternational/Episode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podca______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of the Ecommerce Coffee Break Podcast, listen in on a conversation with Sophie, an AI-powered avatar and digital human created using OpenAI's GPT-3 technology. Topics include Shopify, the latest developments in ecommerce, and the implications of artificial intelligence in the field.On the Show Today You’ll Learn:An overview of what's going on in ecommerce.Is artificial intelligence helpful when shopping online?Does artificial intelligence assist shoppers in making decisions?The advantages of selling onlineAnd moreLinks & ResourcesWebsite:: https://iamsophie.io/Website: https://chat.openai.com/Website: https://digitalhumans.com/Episode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode of the Ecommerce Coffee Break Podcast features a conversation with Leo Ebbert, founder and president of Exact Click Digital. We discuss blended traffic mistakes (cold vs warm traffic).On the Show Today You’ll Learn:The biggest traffic mistakes people makeModeling conversion: what is it?Why don’t you need a third-party trackerAre AI campaigns for ads more effective than manual campaigns?And moreLeo Ebbert is the founder and president of Exact Click Digital, a boutique agency specializing in paid ads management. He began his career as a Certified Public Accountant at Deloitte in Phoenix AZ. In 2007 he founded Exact Click Digital in his hometown of Knoxville, TN. Since founding Exact Click Digital, Leo and his team have helped dozens of brands drive over 1,000,000 conversions through paid advertisingLinks & ResourcesWebsite: https://exactclickdigital.com/LinkedIn: https://www.linkedin.com/in/leo-ebbert-170a256/Episode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode of the Ecommerce Coffee Break Podcast features a conversation with Noah Tucker, Founder and CEO at Social Snowball. We discuss how to turn customers and communities into affiliates.On the Show Today You’ll Learn:What is the significance of affiliate marketingGetting your affiliate program up and runningThe benefit of Social Snowball for merchants & affiliatesHow and when to pay your affiliatesAnd moreLinks & ResourcesWebsite: https://socialsnowball.io/Shopify App Store: https://apps.shopify.com/social-snowballLinkedIn: https://www.linkedin.com/company/social-snowball-app/Episode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coff______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode of the Ecommerce Coffee Break Podcast features a conversation with Tarek Mehio of peerboard.com. We discuss why community strategies are important for brands.On the Show Today You’ll Learn:How a community can benefit your brandHow should a merchant approach community buildingWhen to invite customers into the communityHow do you get your community off the ground?And moreLinks & ResourcesWebsite: https://peerboard.com/Shopify App Store: https://apps.shopify.com/peerboardPeerboard community: https://community.peerboard.com/LinkedIn: https://www.linkedin.com/in/tarek-mehio-08805845Episode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Just a quick thank you to all our listeners and a preview of what to expect in 2023.More info http://ecommercecoffeebreak.com/ Episode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee he______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/