Facebook Ad Troubles: Understanding The Drop And How To Fix It | #142 Brendan Hughes

This episode of the Ecommerce Coffee Break Podcast features a conversation with Brendan Hughes, CEO at Optily. We discuss why Facebook Ads performance has fallen and what can be done about it.

On the Show Today You’ll Learn:

• How did Apple iOS 14.5 affect Facebook ads
• Is Facebook advertising still worth it
• How to shift budgets in your ad campaigns
• What is an ads trading desk
• What is Optily's role in helping Shopify merchants with paid advertising

Brendan Hughes has worked in eCommerce marketing for decades on both the ad-selling and ad-buying sides of the business. Throughout the years, he’s seen the issue of walled gardens and siloization of data from platforms such as Facebook and Google come up as a problem again and again. Since 2019, Brendan has led the team at Optily where he is focused on solving this problem for Shopify merchants. Optily self-service app enables merchants to optimize their cross-channel ad spend instantly across campaigns to grow sales.

Links & Resources

Website: https://www.optily.com/
Shopify App Store: https://apps.shopify.com/optily
LinkedIn: https://www.linkedin.com/company/optily/


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