Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

This episode features a conversation with Prakhar Vats one of the Founding members at LimeChat.ai. We discuss how to use WhatsApp for sales, marketing, and support.On the Show Today You’ll Learn: The benefits of WhatsApp for online shopping and e-commerceWhat Artificial Intelligence (AI) I can do for your customer communicationThe best way to use WhatsApp for salesAI's ability to handle unusual requestsImplementing AI in Shopify on a technical levelAnd moreLinks & ResourcesWebsite: https://www.limechat.ai/Shopify App Store: https://apps.shopify.com/limechat-shopLinkedIn: https://www.linkedin.com/in/prakharvats/Instagram: https://www.instagram.com/limechat.ai/Episode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode features a conversation with Leigh Barnes, Chief Technology Officer at weareeight.com . We talk about the topic "What are bundles / bundling?"On the Show Today You’ll Learn:How do bundles work?Examples of bundles, e.g. Pre-made bundles, pick & mix, shop the look, gift boxesWhen is the right moment to present the bundle to your customerHow bundle discounting worksWhat a Bundle Builder can do for youAnd moreLinks & ResourcesWebsite: https://www.bundlebuilder.app/Shopify App Store: https://apps.shopify.com/bundlebuilder LinkedIn: https://www.linkedin.com/company/weareeightEpisode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you a______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode features a conversation with Ruth Even Haim, co-founder of ReConvert. We discuss how to boost your average order value (AOV) with custom thank you page upsell funnels.On the Show Today You’ll Learn:The concept of upselling and cross-sellHow do upsells and cross-sells affect revenue and conversionsThe best ways to upsell on the thank you pageHow Reconvert can help ecommerce merchants make more money with less effortAnd moreRuth isn't your typical entrepreneur - she began her career working in the military's IT department before moving to a project lead role in high tech. During this time, she built a small e-commerce business as a side hustle - through that experience, she learned to think like a merchant and see where Shopify's apps store was missing solutions. Together with her co-founder & brother Eric, Ruth has built several amazing products - including Reconvert Upsell, the most popular upsell app on the Shopify platform. ReConvert boasts almost 40,000 active stores and has generated over 3M in revenue for online brands like Tushy, Dress barn, and more.Links & ResourcesWebsite: https://www.reconvert.io/Shopify App Store: https://apps.shopify.com/reconvert-upsell-cross-sellLinkedIn: https://www.linkedin.com/in/ruth-even-haim-b81b7269/lContinue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger an______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode features a conversation with Boris Zlatkin, the founder of trusta.app. We discuss how to win in a world of disingenuous user-generated content.On the Show Today You’ll Learn:- What is the best way to create user-generated content?- What can you do to motivate people to create customer-generated content (Video Testimonials) for you?- How much user-generated content do you need?- When using Shopify, how does the implementation work- And moreBoris has 10 years of experience in marketing and performance marketing. He was head of marketing for a gift card marketplace ($50M yearly revenue) in 2016-2017, founded and exited a customized jewelry brand, was head of digital at spot.io and VP of marketing at moodifypet.co.uk, a $1M arr subscription business.Links & ResourcesWebsite: https://trusta.app/Shopify App Store: https://apps.shopify.com/trusta?LinkedIn: https://www.linkedin.com/in/boris-zlatkin-47407839/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode features a conversation with Ajay Bam. We discuss why you need to harness the power of video for your marketing.On the Show Today You’ll Learn:- How to influence the shopper journey with video- The power of video for personalized marketing- How to use UCG content for your marketing- Why video SEO is important- And moreAjay is currently the co-founder and CEO of AI innovator Vyrill.com, a U.C. Berkeley Skydeck-founded startup. Ajay pioneered the adoption of mobile devices for personalized loyalty, rewards, offers, and payment management. He is a recipient of many issued patents in the mobile commerce space. Ajay is an alum of the University of Mumbai, East Tennessee State University, and Babson College with degrees in Computer Science and an MBA.Links & ResourcesWebsite: https://www.vyrill.com/Shopify App Store: https://apps.shopify.com/vyrillLinkedIn: https://www.linkedin.com/company/vyrill/Instagram: https://www.linkedin.com/company/vyrill/LinkedIn: https://www.linkedin.com/in/ajaybam/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of the Ecommerce Coffee Break Podcast, I talk with Josip Begic, founder of Lebesgue.io. We discuss how to use AI to combine your business data, your competitors' data, and overall marketing trends to figure out how to optimize your marketing.On the Show Today You’ll Learn:Mistakes people make when spending their marketing budgetThe best ways to optimize your ad spendStrategies for competing in the marketThe most important reporting tool for Shopify merchantsFacebook, Google, Shopify. What is their relation?And moreJosip Begic is a mathematician who spent $20M on Facebook and Google ads for Shopify stores. Worked as a head of growth for 3 YC companies (all on Shopify). Now he is the founder of Lebesgue: Smarter Marketing - an app that works as your Artificial Intelligence CMO.Links & ResourcesWebsite: https://lebesgue.io/Shopify App store: https://apps.shopify.com/advertising-insightsLinkedIn: https://www.linkedin.com/company/lebesgue/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPCJoin here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode features a conversation with Eric Melchor, the Personalization Ambassador at OptiMonk, and host of the Innovators can Laugh podcast. We discuss why Popups are one of the best ways to generate leads and sales for your ecommerce store.On the Show Today You’ll Learn:What are the misconceptions about CRO?What is web personalization and CVO (customer value optimization)?What is OptiMonk and what problems does it solve?What are examples of a poor customer digital experience?What are some actionable steps that listeners can take to create more delightful and surprising web experiences And moreEric Melchor is the Personalization Ambassador at OptiMonk and host of the Innovators can Laugh podcast. After overseeing online marketing programs for major companies in Texas, Eric moved to Eastern Europe and started working in SaaS. Since then he has worked for customer personalization-obsessed startups like Bonjoro and OptiMonk and is currently providing mentoring for SaaS companies who are starting Partnership marketing channels or want to create fun personalized shopping experiences with ease.Links & ResourcesWebsite: https://www.optimonk.com/Shopify App store: https://apps.shopify.com/optimonk/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPCJoin here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the noti______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I speak with Blake Hutchison, CEO of Flippa.com, about successfully investing into digital assets and what you need to know before buying a new website. Listen to the end to learn about new online business opportunities.On the Show Today You’ll Learn:How to sell your digital asset once it reaches a certain sizeHow you can build up your asset to the point where someone would be interested in buying itWhich numbers, figures, and stats will a potential buyer be looking forWhat a buyer would look for in a perfect-world scenarioAnd moreBlake Hutchison is the CEO of Flippa.com, the world's largest marketplace to buy & sell online businesses. Blake leads the team as they build out a product empowering exit and ownership for business owners and entrepreneurs globally. Prior to running Flippa, Blake held leadership roles across multiple fast-growth tech businesses across E-commerce and SaaS.Links & ResourcesWebsite: https://flippa.com/LinkedIn: https://au.linkedin.com/in/blakehutchisonContinue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPCJoin here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and wo______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I speak with Jared Haas of UPS Capital about porch piracy and other shipping issues. We will discuss what insurance options you have for your ecommerce stores.On the Show Today You’ll Learn:An insight into how shipping companies operate.How to communicate with your customer about making their deliveries safer.How Shopify merchants can get one-click package protection for their business.How the InsureShield App for Shopify can significantly improve your conversion rate.And moreJared Haas is the Digital Agile Solutions Supervisor at UPS Capital. He has been with UPS Capital for just over three years and has been an instrumental part in the creation of UPS Capital’s InsureShield App for Shopify, an app designed to help brands improve their conversion rate, brand affinity, and brand loyalty by protecting against shipping mishaps, including porch piracy. The InsureShield app gives consumers and merchants opt-in options for shipping insurance protection on orders.Links & ResourcesWebsite: https://upscapital.com/resources/consumer-elected-insurance/Shopify App store: https://apps.shopify.com/insureshieldContinue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPCJoin here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on I______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of the Ecommerce Coffee Break Podcast, I talk with Fiona Stevens, Head of Marketing at LoyaltyLion.com. Our discussion focuses on the opportunities loyalty programs can bring to businesses. Hint: It's so much more than just giving your customers points.On the Show Today You’ll Learn:How can you make your customers to stay loyal?How can a loyalty program help in this modern upgrading world?Ideas to make your brand more personalized for your customerHow can your given points as a brand to your customer can be worthless?How often do you think do you need to get in touch with your customers?And moreFiona Stevens is the Head of Marketing at LoyaltyLion at loyaltylion.com, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. Fiona has 14 years experience in Marketing, having worked in-house and agency side across functions including PR, SEO, and content. She has specialized in loyalty for retail and ecommerce brands for the past eight years and loves to talk about retention and driving revenue from existing customers.Links & ResourcesWebsite: https://loyaltylion.com/Shopify App Store: https://apps.shopify.com/loyaltylionLinkedIn https://www.linkedin.com/company/loyaltylion/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPCJoin here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/