Use AI to Optimize Your Marketing | #132 Josip Begic

In this episode of the Ecommerce Coffee Break Podcast, I talk with Josip Begic, founder of Lebesgue.io. We discuss how to use AI to combine your business data, your competitors' data, and overall marketing trends to figure out how to optimize your marketing.

On the Show Today You’ll Learn:

• Mistakes people make when spending their marketing budget
• The best ways to optimize your ad spend
• Strategies for competing in the market
• The most important reporting tool for Shopify merchants
• Facebook, Google, Shopify. What is their relation?
• And more

Josip Begic is a mathematician who spent $20M on Facebook and Google ads for Shopify stores. Worked as a head of growth for 3 YC companies (all on Shopify). Now he is the founder of Lebesgue: Smarter Marketing - an app that works as your Artificial Intelligence CMO.

Links & Resources

Website: https://lebesgue.io/
Shopify App store: https://apps.shopify.com/advertising-insights
LinkedIn: https://www.linkedin.com/company/lebesgue/

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