Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter

"What do the best online stores know that you don’t?" - If you sell online, run a DTC brand, or plan to launch — this podcast reveals the strategies top ecommerce operators are using right now to grow sales.Discover what’s working in 2026 to sell across Amazon, Shopify, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. Hear how successful ecommerce marketers think, test, and scale fast — and get the insider marketing & sales tactics to grow revenue smarter. Top ecommerce and marketing experts share proven strategies and methods for business and revenue growth. We focus on the tools and techniques that really matter. With 450+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff business podcast for staying ahead in e-commerce. 🎧 Short episodes, ideal for listening on the go. New episodes are released each week. Subscribe now to start scaling your store!

Episodes

Mentioned books

Jul 18, 2023 • 23min

The Proven Playbook to take your company to 8 Figures | #210 Leonardo Caracas

Discover the secrets to achieving 8 Figures in this episode of the Ecommerce Coffee Break Podcast, as Leonardo Caracas, managing partner at Jump Ventures, shares his expertise and insights on a proven playbook.On the Show Today, You’ll Learn:How to identify business scalability and product-market fit using four key KPIsWhat skills are often lacking in founders despite their focus on product and brandHow can a company achieve stellar growth from $1 million to $20 million in one yearHow does the industry-agnostic playbook approach ensure scalability and success regardless of the niche or market segmentHow can merchants tailor their content, offers, and marketing efforts to resonate with customers in diverse industriesLinks & ResourcesWebsite: https://www.jumpventures.co/LinkedIn: https://www.linkedin.com/in/leonardocaracas/Get access to more free resources by visiting the podcast episode page atbit.ly/3K1mA8l Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Jul 17, 2023 • 26min

How 3rd Party Apps Impact Shopify Merchant Site Speed and Conversion | #209 Darin Archer

In this episode, we discuss why 3rd party apps impact Shopify merchant site speed and conversion. Our guest on the show is Darin Archer, Vice President of Product Strategy at yottaa.com.On the Show Today, You’ll Learn:How important is site speed for retaining website visitorsWhat do shoppers prioritize when it comes to websitesWhat is the relationship between speed optimization, SEO, and overall website performanceWhat should merchants do next when they identify website performance or speed issues using analytics and reportsHow do challenges with third-party services impact e-commerce conversion rate and revenue per sessionLinks & ResourcesWebsite: https://www.yottaa.com/Shopify App Store: https://apps.shopify.com/rapid-insiteLinkedIn: https://www.linkedin.com/company/yottaa/Twitter: https://twitter.com/yottaaGet access to more free resources by visiting the podcast episode page at https://bit.ly/3PWUor1Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Jul 12, 2023 • 5min

Bonus Episode: I Reveal A New Marketing Solution

Learn how to hire a Digital Marketing Manager at a fraction of the cost in this insightful episode of the Ecommerce Coffee Break Podcast.On the Show Today, You’ll Learn:Top signs your business needs a fractional marketing managerThe benefits of a fractional digital marketing managerHow you can find a fractional digital marketing managerLinks & ResourcesWebsite: https://www.clauslauter.com/fractional-digital-marketing-manager/LinkedIn: https://www.linkedin.com/in/clauslauter/Twitter: https://twitter.com/clauslauterGet access to more free resources by visiting the podcast episode page at https://bit.ly/3pCO8djEpisode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Jul 12, 2023 • 23min

Learn the essential steps and challenges of brand expansion with Shopify Plus | #208 David Simões

Learn the essential steps and challenges of brand expansion with Shopify Plus in this episode of the Ecommerce Coffee Break Podcast featuring David Simões, Founder & Solutions Architect at soundsgood.agency.On the Show Today, You’ll Learn:What are the pros & cons of using Shopify Plus for a Shopify merchantWhat are the best practices for using Shopify PlusWhat are the steps involved in migrating a Shopify store to Shopify PlusHow can Shopify Plus help grow businessesHow can businesses expand into the European e-commerce marketLinks & ResourcesWebsite: https://www.soundsgood.agency/LinkedIn: https://www.linkedin.com/in/davidjsimoes/Twitter: https://twitter.com/davidsimoes_Instagram: https://www.instagram.com/davidsimoes_/Get access to more free resources by visiting the podcast episode page atbit.ly/43ouJurEpisode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Jul 10, 2023 • 24min

Complete Customer Journeys & Attribution With Shopify Data | #204 Benji Walvoord

In this episode, we discuss how you can collect, unify and activate your customer data. Benji Walvoord, lead solutions engineer at Rudderstack.com, shares insights about customer journeys & attribution with Shopify data.On the Show Today You’ll Learn:The different sources of data in a Shopify storeHow Shopify merchants can effectively handle the complexity of data from multiple sourcesWhy it is crucial to ensure that data flows in the correct direction in ShopifyHow data attribution does help Shopify merchants gain an understanding of their businessThe benefits of using Shopify's built-in tools for managing dataAnd moreLinks & ResourcesWebsite: https://www.rudderstack.com/Shopify App Store: https://apps.shopify.com/rudderstackLinkedIn: https://www.linkedin.com/company/rudderstack/YouTube: https://www.youtube.com/channel/UCgV-B77bV_-LOmKYHw8jvBwGet access to more free resources by visiting the podcast episode page at https://bit.ly/46mpvC6 Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Jun 26, 2023 • 21min

How to Boost Ecommerce Revenue with Email Marketing and Community Empowerment | #203 Nathan Abbott

In this episode, we discuss the impact of email marketing and community empowerment on ecommerce revenue. Guest on the show is Nathan Abbott, founder of growtrio.com.On the Show Today You’ll Learn:Why e-mail marketing is such an important marketing channel for merchantsHow to explore the broader aspect of e-mail marketingHow to strategically ask relevant questions at key touchpoints along the customer journeyHow to leverage surveys, feedback forms, and post-purchase follow-ups to gather insightsHow to maintain professionalism and brand consistency while conveying your brand’s unique personalityThe frequency of sending messages to customersHow to develop a tailored onboarding strategy, to maximize email marketing successLinks & ResourcesWebsite: https://growtrio.com/LinkedIn: https://www.linkedin.com/in/nathan-abbott-growtrio/YouTube: https://www.youtube.com/@GrowTrioGet access to more free resources by visiting the podcast episode page at https://bit.ly/3CJSx0W Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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